or an expert in Marketing, the term “A/B testing” or "split testing" goes hand-in-hand with “Optimization”, “Improving landing page KPIs” and “Increasing conversion rates”. This term is used so often and means so many things to so many people that it’s hard to find a beginner’s view on the topic. My esteemed colleague Sigrid already talked about split testing and how easy it is to start these experiments with CoreMedia Content Cloud in her well-read blog post “Stop Watching the Crystal Ball”.
As we approach the end the year and the holiday season, everyone here at CoreMedia is excited about our new gift - the first release of CoreMedia ContentCloud version 11. The first distribution this new release (v11.2110.1) will be out any day now and we can't wait to tell you about all of the great new features and enhancements.
What is Automated Tag-Driven Experience Management? What is it good for?
In a nutshell, it’s about the power of metadata tagging and enabling smart, personalized customer experiences to drive customer satisfaction and loyalty. But what does this mean, exactly? We will explore this in detail by presenting several out-of-the-box and custom use cases that leverage CoreMedia Content Cloud.
It's that time again. As you know, CoreMedia is committed to the principle of continuous innovation. CoreMedia Content Cloud is enhanced by a series of Agile Enhancement Packs (AEP), which provide additional functionality to the major product release.
At CoreMedia, we know that our customers can’t stand still in the face of constantly shifting requirements and increasing competitive challenges. Brands are under constant pressure to improve their operational efficiency and deliver increasingly innovative customer experiences. With that in mind, we are committed to delivering regular feature updates to help you stay ahead of the market.
The holy grail of online engagement is personalization — showing the right products and services to the right person at the right time. Being relevant to a customer is essential for driving more engagement and sales. But retailers, brands, and media companies struggle with the optimal way to create these experiences at scale and in ways that users appreciate.