Composable commerce is an oft-used term that has gained significant traction in the e-commerce industry in recent years. It is seen as the next evolution of the traditional monolithic e-commerce platform model, which has dominated the industry for over a decade. The term "composable commerce" refers to a new approach that enables businesses to leverage a flexible set of services, applications, and microservices that can be easily combined, configured, and reconfigured as needed to meet their specific business requirements.
Digital experience and content creation are constantly evolving. To stay ahead of the curve, businesses must keep up with the latest trends and technologies. In 2023, here are five key trends to watch out for, in order to create engaging and personalized customer experiences.
Last week, we attended one of the most anticipated trade shows in the retail industry, hosted by The National Retail Federation (NRF) at the Jacob K. Javits Convention Center in New York City. NRF 2023 featured a large number of sessions, speakers, and networking opportunities, to discuss the latest trends in the retail industry across a variety of topics, focusing on digital transformation and the omnichannel customer experience. Here are our key takeaways:
or an expert in Marketing, the term “A/B testing” or "split testing" goes hand-in-hand with “Optimization”, “Improving landing page KPIs” and “Increasing conversion rates”. This term is used so often and means so many things to so many people that it’s hard to find a beginner’s view on the topic. My esteemed colleague Sigrid already talked about split testing and how easy it is to start these experiments with CoreMedia Content Cloud in her well-read blog post “Stop Watching the Crystal Ball”.
As we approach the end the year and the holiday season, everyone here at CoreMedia is excited about our new gift - the first release of CoreMedia ContentCloud version 11. The first distribution this new release (v11.2110.1) will be out any day now and we can't wait to tell you about all of the great new features and enhancements.
What is Automated Tag-Driven Experience Management? What is it good for?
In a nutshell, it’s about the power of metadata tagging and enabling smart, personalized customer experiences to drive customer satisfaction and loyalty. But what does this mean, exactly? We will explore this in detail by presenting several out-of-the-box and custom use cases that leverage CoreMedia Content Cloud.