Personalization

or an expert in Marketing, the term “A/B testing” or "split testing" goes hand-in-hand with “Optimization”, “Improving landing page KPIs” and...

As we approach the end the year and the holiday season, everyone here at CoreMedia is excited about our new gift - the first release of CoreMedia...

While 85% of companies believe they deliver personalized experiences, only 60% of customers agree. Download this guide to learn the true meaning of personalization, the myths around it, and strategies to help you exceed customer expectations and strengthen brand loyalty.

Content is more important than ever. To keep customers engaged, brands will need to create inspirational product experiences at the touch of a button.

Personalization is a complicated topic with a lot of pitfalls, so retailers need a tailored strategy. Learn a few ways to avoid pitfalls and create lasting bonds with your customers.

At CoreMedia, we know that our customers can’t stand still in the face of constantly shifting requirements and increasing competitive challenges.

Brands need to understand the complexities of their diverse customer base to consistently meet customer expectations. Delivering relevant content is a key piece of this.

With the global growth of eCommerce and the pressure from online-only discounters, differentiating yourself online grows more challenging every day. The first step is to learn how to recognize — and satisfy — the demands of a range of online shopper personalities.

It's that time again. As you know, CoreMedia is committed to the principle of continuous innovation. CoreMedia Content Cloud is enhanced by a...

What is Automated Tag-Driven Experience Management? What is it good for? In a nutshell, it’s about the power of metadata tagging and enabling...

Digital experience and content creation are constantly evolving. To stay ahead of the curve, businesses must keep up with the latest trends and...

Composable commerce is an oft-used term that has gained significant traction in the e-commerce industry in recent years. It is seen as the next...

Last week, we attended one of the most anticipated trade shows in the retail industry, hosted by The National Retail Federation (NRF) at the...

With consumers' preferences shifting like the wind and new technologies emerging by the minute, large enterprise businesses find themselves in a...

In this white paper, we provide a practical guide on the importance of mastering personalization. As customer expectations rise with the advent of AI, it's imperative to engage in ways that deeply resonate. We explore the top 5 myths surrounding personalization and help you create a game-changing personalization strategy that will supercharge your campaigns.

Guided selling stands as the latest game-changer in commerce. In a world filled with choices, discover how this innovative approach not only...

As the calendar strikes 2024, it marks not just a new year but a fresh chapter in the realm of customer experiences. This year marks more than a...

In this collaborative piece with CMSWire, we explore how a mature personalization strategies and a seamless transition between AI and human interactions are part of a truly customer-centric approach and, ultimately, improves companies digital customer experience.

Consumer preferences are constantly evolving, leaving businesses uncertain about how to engage with their audience. Some brands are now embracing...

Digital commerce is in the middle of a significant transformation. Buying journeys are shifting, with consumers demanding a smooth experience...

Attracting visitors to your website is only the beginning. The real challenge lies in turning those clicks into sales and, even better, loyal...

What sets thriving businesses apart? It’s not just great products or services, it’s how they make their customers feel. Discover why customer...

People are tired of one-size-fits-all marketing. These days, they expect brands to know them and to understand what they like, need and care about.

On May 15, 2025, digital innovators, business leaders and strategic partners met at the Kehrwieder Theater in Hamburg for CoreMedia’s annual...

At CoreMedia Connect & Partner Engage 2025, CoreMedia’s CEO and Co-Founder Sören Stamer took the stage with a bold promise: to challenge...

HAMBURG, GERMANY (July 8th, 2025) - CoreMedia, a global leader in omnichannel digital experience solutions, today launched out-of-the-box performance data and metrics within its CMS. With this release, the CoreMedia Experience Platform marks a major leap forward, natively integrating content, brand-aware AI, and real-time data within its core interface. Brands can now instantly see what works, leverage AI to turn data directly into action, and deliver high-performing digital experiences faster than ever — all without leaving the platform.

Imagine this: You're walking past a local energy provider’s store. A screen in the window displays a personalized offer for your postcode. You’ve...