portrait of young woman thinking and wonder

What is a Content Management System (CMS)?

CMS is short for Content Management System. A Content Management System (CMS) is a software platform that allows users to build and manage one or many websites without having to create (code) it from scratch.

There are two types of Content Management System (CMS) platforms - Traditional Content Management System (CMS) and Headless Content Management System (CMS). This article will focus on traditional Content Management System (CMS).

With a Content Management System (CMS), you can create, manage, modify, and publish content in record speed. You can quickly customize the design and functionality of your site, you can host multiple brands from one Content Management System (CMS), you can have multiple users working in the back-end of the same tool — and much more.

What are the benefits of a CMS?

There are countless good reasons for leveraging the power of a Content Management System. We compiled a list of the six most common reasons brand or enterprises go with a CMS.

1. No need to code or hire developers

By enabling people within your organization to build websites without any coding or developer experience, CMS platforms have helped transform web design by putting the creation element back into your hands. The days of relying on external agencies to fully grasp your companies’ vision/mission/products/concepts are gone. The people who are passionate about your company are the people who work for you, now you can unleash their creative genius to establish an online presence for your business.

You can create and manage content, customize the design of your site, and install extensions to add functionality to your site — all without coding. (It's important to note that most platforms do allow you to add custom code for more granular control over your site, too.)

This results in users being able to build a powerful website for their company, even if their time and technical resources are limited.

2. Website Development and Collaboration

It used to be the case that only one person could work on your website at a time, this means that you couldn’t have your marketers producing or publishing content at the same time as your developers are adding customized code, luckily this is no longer the case.

Multiple users can access and work in the back end of a CMS at the same time. This means your marketers can be producing content, your IT professionals implementing security protocols, and your developers can add customized code to your theme. The best part is, they can all be working on the same landing page at the same time. In a nutshell, a CMS can help increase productivity and improve workflows across all departments.

3. User Roles and Permissions

Allowing the right people to have the right permissions is a must when managing a CMS, after all, you don’t want a marketer mistakenly deleting a plugin that could be critical to your site and the way it runs.

A CMS has a set of user roles and permissions that comes out of the box, often, you can customize these based on your specific business needs.

As a result, this allows your teams to work safely and collaboratively on the same CMS.

4. Templates

Most CMS platforms come with a selection of predesigned templates you can use to quickly customize the appearance of your site. They can also affect the behavior of your site.

Choosing a responsive template, for example, will ensure your site looks good on any device, without requiring you to write a bunch of code. Not only do templates save you design time before launching your site, but they can also make a website redesign much faster and simpler down the road.

5. Fast and Easy updates

Keeping up with an ever changing and evolving world means you need your website to produce dynamic and relevant content on a day-to-day basis, this means your website must be agile, flexible and user friendly.

A CMS gives you the power to quickly and easily make large and small changes on your website, this can be anything from a small image change on the homepage to a full website redesign.

6. Easy Access

With a CMS platform, you can access and edit your site on virtually any device with an internet connection.

That's much easier than the alternative of building a site from scratch, which requires you to be on a device connected to the server or connect remotely.

Plus, most CMS systems have a single dashboard or control panel where you can access your site's content, theme, plugins, settings, and more — all in one place.

If your site is growing, you may need to upgrade to a CMS to meet your needs.

Why a CMS?

Using a content management system to build and manage your site can help you grow over time. Not only will a CMS store all of your web content in one place, but it will also support collaboration across teams, allow for quick and easy updates, and offer templates and extensions to customize your site.

Learn More

Multi Orchestration_gg

Omnichannel Delivery

CoreMedia Content Cloud was built for global, omnichannel experiences from the ground up.



Delight your customers with highly relevant personalized experiences for each individual moment. Provide the right content at the right time in the right language and design.

CoreMedia Rocketship GG Picture

Features and Integrations

The open, Best-of-Breed nature of CoreMedia Content Cloud makes it the ideal platform to augment existing DX stacks or to lay the foundation of new DXP initiatives designed for innovation and growth.

Improve App_gg

Experience Orchestration

CoreMedia Studio empowers editors to access content from any integrated app, design new experiences, and preview them from the customer's point of view – personalized, across channels and devices, directly from the desktop.

Young woman juggling with apple and orange

The difference between a CMS and DXP

Expectations for digital experiences only continue to grow. We have gone from Content Management Systems (CMS) to Web Experience Management (WEM), and now to Digital Experience Platforms (DXP). A lot of people hear these different acronyms and are unsure of the differences, but it is critical to understand what each does before you start to consider a new content system.

Surreal headless guy, invisible face seated on the floor with gear symbol instead of head, as a brain mechanism

What is a Headless CMS?

Originally, “Traditional” CMS were built for websites, this was in the days where you only had one medium to view web content, usually a large tower hard drive by your feet and a monitor as deep as it was wide was involved too!

However, in the past 18 years we have been through (and are still going through) the mobile revolution, which has meant we are able to consume content through mobile applications.

Take the Next Step with CoreMedia Content Cloud!

We'd love to get a dialogue going. Contact our experts and we'll schedule a demo.