Streamlined eCommerce for lifestyle brands.

They seek out and acquire brands with a like-minded spirit and heritage. From UGG, to Teva, to Hoka, their brands always stand out as leaders in innovation and design. We share that ethos in how we develop our tech. It's one of the reasons CoreMedia and Deckers work so well together.  

Our Content Cloud supports Deckers brands in 4 continents and over 50 countries, combining eCommerce with highly personalized customer experiences that keep their brands growing. 

All five Deckers brands are deployed on the Content Cloud platform, with mobile-first high on the list of priorities. With content teams located all over the world, they’ve got a solution they can use to deploy sites globally. With deep governance, smart multi-language and localization features baked in, they can build centralized standards across all their channels, and still have the flexibility for local teams to be creative in their own markets. 

Content Cloud also connects directly with the Deckers eCommerce platform. Marketing teams can create next-generation storefronts and content-rich, buyable brand sites that combine real-time product information with rich content, all within the Content Cloud CMS.  

It took just 60 days from project start to site launch, with the Deckers in-house development team able to pick up and run quickly with the Content Cloud CMS. We worked closely with their teams to define business rules for personalization, helping create a solution they could implement quickly.  

The whole solution drives efficiency across Deckers teams. Deep integrations with the commerce platform means marketers have fast access to multiple data sources. Easy-to-use publishing tools give teams the power to create and preview content and buyer scenarios quickly.  

Deckers teams can reuse content much more efficiently across brands and regions. Time-to-market for new campaigns and content is down from weeks to hours, so teams are free to focus on responding to market trends. Even real-time live streaming of events like the ultramarathon is possible with 6 homepage updates in a single day. 

Personalized customer experiences get commerce results, this much we know. Deckers is looking to expand their use of our tech further by exploring new ways to personalize the shopping experience and create even more engaging branded experiences using connections with hyper-personalization tools.