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Seamless eCommerce integrations

Retail therapy for happy customers.

Seamless eCommerce is an essential ingredient in delivering rich retail experiences to customers. You can harness the power of eCommerce inside our flexible Content Cloud CMS with our ready-to-go connectors. 

Integrate CoreMedia with your favorite eCommerce tools to unit content and commerce in a single CMS platform. Use CoreMedia to create compelling content driven commerce experiences and refine your buying journeys all the way through to purchase.  

 

Inspirational Commerce Integrations

Connecting with eCommerce

CoreMedia Content Cloud connects easily with eCommerce tools.

What is an eCommerce integration?

Connecting two technology products or services together to share information is called an integration. We do it because it makes a process easier, simpler or quicker to do. Connecting CoreMedia Content Cloud with eCommerce tools makes the process of planning and executing buying journeys across your digital channels much more straightforward. Importantly, it also drives a much better result for your customer’s digital experience.

Why do I need eCommerce integrations?

It's much easier for your teams to manage everything from one CMS platform instead of two technologies. Freeing up time and resources significantly increases productivity, diverting time away from manual tasks and allowing space for creativity and strategic thinking. Connecting CoreMedia with your eCommerce tools will take away any manual data or content sharing tasks and bring everything needed to create seamless buying experiences into a single CMS platform.

How can I get the best from an eCommerce integration?

Now you’ve got commerce capabilities integrated with the CMS you can start using CoreMedia’s built-in content management features to create and optimize your customer buying journeys.  

Plan and build commerce journeys inside our Content Studio. Offer customers opportunities to buy across your digital touchpoints, including websites, apps, social media and point of sale. Embed product information inside rich media video and image assets and enable one-click purchase from this content anywhere on your site. Tag related products to automatically offer customers buying recommendations and optimize conversions with automated follow-ups when customers drop out of the buying journey.  

What eCommerce tools does CoreMedia integrate with?

We have ready-to-go connectors for many of the most popular eCommerce tools, including:

Salesforce, Commercetools, SAP commerce cloud, Elastic Path, HCL commerce, Spryker commerce

For the tools that don’t yet have an out-of-the-box connector, CoreMedia’s flexible, composable architecture allows easy developer access to build and configure new integrations. CoreMedia can even be configured to integrate with homegrown bespoke commerce solutions.  

CoreMedia's integrations

Build rich media shopping experiences

Make your rich media content shoppable, by allowing customers to click directly in videos and other rich media to make a purchase. 

Optimize buying journeys

Unite buying journey data from all your channels and touchpoints. Access insights in a single location and use them to optimize your buying journeys inside CoreMedia.

Build omni-channel commerce

Savvy online shoppers want to purchase at every touchpoint. Choose key points in the buying journey across every channel and connect with your eCommerce tools.

Convert drop-offs

Analyze your buying data to identify key drop-offs in your buying journeys. Automate follow-up messages to incentivize customers to come back and buy.

Benefits

Integrate data from your CRM to creating highly personalized buying experiences. Target highly relevant content across channels, devices and market locations based on demographic, behavor and contextual data.

Rapidly extend and enhance your existing online store with branded content, rich media, and social media within your product listings. Share session, cart and customer segmentation information across your brand and store sites in real time to create a seamless and trackable buying experience for your customers.

Make the process of buying your products and services as easy and compelling as possible with advanced commerce capabilities. Make banners, images and even videos shoppable items by associating a product and enabling one-click purchase through to your ecommerce engine. Drag and drop products into related content categories to target customers and increase conversions.

Overlay eCommerce functionality into your video streams by dragging & dropping products onto a video timeline. Products will automatically update globally to reflect any changes you make in the CMS, ensuring pricing and product info is always consistent wherever it's featured.

Save time, resources and budget with a CMS that integrates smoothly with your eCommerce platform. Developers don’t have time to code? Take advantage of our pre-built connectors straight out-of-the-box. Need to configure and customize? Take a more flexible approach and configure to your heart’s content with a custom development. Happy developers, happy marketers.

Augment your content with product and price information. Take feeds of product data from your PIM and use it to embed product information into your assets including images, landing pages, banners, videos and social posts. Connect these assets with eCommerce tools and create multiple opportunities to shop for your products.

Tag products by topic and category using the CoreMedia Content Studio. Group products and content together around related topic tags. Dynamically serve related content to customers as part of their unique buying journey. Increase average order size by presenting related products and telling stories through rich content relevant to products.

Features

Best-in-class connectors

Ready-to-go connectors are available for most best-in-class eCommerce tools, allowing developers to pick up and run with integrations quickly and easily.

Short development time

Get to market fast with off-the-shelf connectors that can be implemented in as little as a few days.

Composable architecture

CoreMedia’s flexible architecture allows for endless possibilities to create custom configurations including integrations with homegrown legacy tools.

Client success stories

Propelling fashion brands to the next digital level
Personalised luxury retail experiences
Personalised luxury retail experiences

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Explore and learn with our resources
Smart Content Management Dynamic Content
Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized Experiences
Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Real-time Conversations Omnichannel
Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Inspirational Commerce Guided Selling
Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
Explore

Elevate your digital experiences.

Choosing a CMS is a big decision. We’re here to help. Leave your details for a personalized consultation on how CoreMedia can tame the complex and help you realize your digital ambitions.

 

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How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

Illustrative graphic of a superhero, t-rex, fish, lion and a crocodile

Digital channels

Do you have a well-coordinated, multi-channel presence?

Yes, our content is everywhere all the time! Some is and some isn't. No, our content and data is all over the place.

Content teams

Are your content teams aligned, working together across departments and countries?

Yeah, we're like a well oiled machine! Kind of, but we still waste a lot of effort. No, the left hand doesn't know what the right is doing.

Data tools

Are your content, commerce and customer data tools integrated into a single toolkit?

Yes, we've got everything we need in a single software tool! Not really, we use multiple tools but they're not integrated. Defnitely not, our systems don't talk to each other at all.

Asset management

Is your brand content, product info and customer data all stored in one secure, globally accessible place?

Yes, we've got tight control of all our content and data. Some is and some isn't. No, our content and data is all over the place.

eCommerce

Can you merge brand content with commerce?

Yes, we seamlessly integrate ecommerce with our rich media content. We have commerce and rich content on the same sites, but they're not really integrated. No, our storefronts are completely separate.

Omnichannel marketing

Are your customer experiences seamless across desktop, mobile, apps and all other channels?

Yes, we are everywhere our customers need us to be! We have a good spread of channels, but not exhaustive. No, we focus mainly on desktop websites.

Campaigns

Can you update campaign content and product info across all your sites in minutes?

Yes, we can update our whole web estate at the touch of a button. It's ok, but could be faster. No, it takes an age to update all our sites.

Global control

Do you have global control of your content, with the flexibility to cater for local differences?

Yes, we can localize all day long without compromising global standards. Some control, but could be better. No, our content standards vary with no global oversight.

Personalized content

Can you personalize content so that your customers feel your sites are created just for them?

Yes, our content has the personal touch! Some personalization, but room for improvement. No. What's personalization?

Artificial Intelligence

Are you tapping into the power of artificial intelligence to turbo charge your customer experiences?

Yes, we're right at the leading edge of AI driven personalization! Not quite, but we're making plans. No, we don't trust robots!

Calculating

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Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

separate channels animation circle t-rex dinosaur square
Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

Connect with an expert
Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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