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Rich experiences for personalized luxury.

How one luxury retailer revolutionized the way eCommerce is done.  

170

Countries

70

Websites

30+

Languages

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Luxury fashion is all about personal service. 

When it comes to luxury retail this fashion brand changed the way eCommerce is done. The originators of the shoppable editorial, they paved the way for personalized content to drive eCommerce to the next level. 

So, it’s only right we provide a personal service to them. With our flexible tech architecture, their developers can customize the Content Cloud CMS to create a unique solution, tailored especially for their needs. Together we’ve created tech as bespoke as the customer experiences it’s designed to deliver.    

 

Bespoke tech to drive unique customer experiences. 

Working with our teams the clients’ developers took the Content Cloud architecture and transformed it into a unique platform for their marketing teams. Choosing a flexible headless development route they kept the basic CMS structure and tools, then customized large parts of the tech, including creating their own editor interface and branding. 

They use their customized Content Cloud to manage websites and apps, blending their signature editorial content with commerce experiences. Rich media has shoppable product info embedded into it from the CMS. Videos can become shopping tools, with one click purchase straight to ecommerce. Articles are re-purposed for desktop and mobile with the click of a button. The translator tool republishes content in different languages across regions in seconds. And with CRM and product info linked to the CMS, customers get targeted experiences that deliver the content and products they want to see. 

 

 

  

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Still at the forefront of luxury fashion. 

A successful blend of popular editorial content with sought-after fashion products. All delivered across content-driven and sales-driven sites and apps. They’ve built a strong community of customers that love to engage with their articles, and this drives more sales. 

With their customer data integrated into Content Cloud, they’ve created personas that inform personalized content journeys. Conversion rates are up, because customers see more relevant and relatable content. Simple. 

Hyper-personalized innovations.

Personalized customer experiences are their specialty. Big data crunching to generate hyper-targeted content is the next phase in fashion. This luxury retailer will be at the forefront, making the most of CoreMedia’s evolving AI personalization capability. 

 

 

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Simple solutions

(Hybrid) Headless CMS 

Flexible and scalable.   

The freedom to innovate with hybrid headless architecture. Fully accessible code and over 150 pre-built connectors give developers the freedom to adapt and customize our DXP to create the perfect toolkit for you.

(Hybrid) Headless CMS

Multilingual Content Marketing

Be relevant everywhere.  

Localize content across your global web estate. Custom workflows manage your translations. Update and sync market locations automatically. Highlight regional differences to be sure your content hits the mark, wherever in the world it’s published.

Multilingual Content Marketing

eCommerce

Seamless buying journeys. 

Rich personalized buying journeys combine live product info with omnichannel content. Create immersive, shoppable content. Target customers with tailored conversion messages. Plan, execute and optimize commerce campaigns at a global scale.

eCommerce Integrations

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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Elevate your digital experiences.

Choosing a CMS is a big decision. We’re here to help. Leave your details for a personalized consultation on how CoreMedia can tame the complex and help you realize your digital ambitions.

 

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Everything you need in one easy-to-use, industry trusted digital experience platform.

Our enterprise content management system is cutting-edge, future proofed technology. What we promise, we deliver. 

Digital channels

Do you have a well-coordinated, multi-channel presence?

Yes, our content is everywhere all the time! Some is and some isn't. No, our content and data is all over the place.

Content teams

Are your content teams aligned, working together across departments and countries?

Yeah, we're like a well oiled machine! Kind of, but we still waste a lot of effort. No, the left hand doesn't know what the right is doing.

Data tools

Are your content, commerce and customer data tools integrated into a single toolkit?

Yes, we've got everything we need in a single software tool! Not really, we use multiple tools but they're not integrated. Defnitely not, our systems don't talk to each other at all.

Asset management

Is your brand content, product info and customer data all stored in one secure, globally accessible place?

Yes, we've got tight control of all our content and data. Some is and some isn't. No, our content and data is all over the place.

eCommerce

Can you merge brand content with commerce?

Yes, we seamlessly integrate ecommerce with our rich media content. We have commerce and rich content on the same sites, but they're not really integrated. No, our storefronts are completely separate.

Omnichannel marketing

Are your customer experiences seamless across desktop, mobile, apps and all other channels?

Yes, we are everywhere our customers need us to be! We have a good spread of channels, but not exhaustive. No, we focus mainly on desktop websites.

Campaigns

Can you update campaign content and product info across all your sites in minutes?

Yes, we can update our whole web estate at the touch of a button. It's ok, but could be faster. No, it takes an age to update all our sites.

Global control

Do you have global control of your content, with the flexibility to cater for local differences?

Yes, we can localize all day long without compromising global standards. Some control, but could be better. No, our content standards vary with no global oversight.

Personalized content

Can you personalize content so that your customers feel your sites are created just for them?

Yes, our content has the personal touch! Some personalization, but room for improvement. No. What's personalization?

Artificial Intelligence

Are you tapping into the power of artificial intelligence to turbo charge your customer experiences?

Yes, we're right at the leading edge of AI driven personalization! Not quite, but we're making plans. No, we don't trust robots!

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Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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