Get to know CoreMedia with a personal introduction from an expert.
What you’ll get
- Explore key features relevant to you
- See how businesses like yours have grown with CoreMedia
- Guidance on changing platforms like a pro
The hybrid headless CMS for marketers and developers
Built for enterprise governance and security
Visual editing for any channel
Headless CMS vs. Traditional CMS, why switch?
Headless CMS explained (FAQs)
Curious how a headless CMS really works? Here’s everything you need to know before making the switch.
What is a headless CMS?
A headless content management system separates the back end (where content is created, stored, and managed) from the front end (the presentation layer the customer sees). Content is delivered to any channel via headless APIs. There’s no built-in front end, so developers get maximum freedom, while teams rely on APIs to power websites, apps, and devices. CoreMedia offers the best of both worlds with our enterprise content management software.
What is a hybrid headless CMS?
Hybrid headless is CoreMedia’s unique approach that combines the flexibility of API-driven delivery with the usability of traditional CMS tools. It means developers build freely, marketers create visually, and both teams work faster without compromising governance or control. It’s the evolution of headless for the real world.
What is the difference between a headless CMS and a decoupled CMS?
CoreMedia defines four architecture types: Coupled, Decoupled, Headless and Hybrid Headless.
- A headless CMS provides API-only content delivery.
- A decoupled CMS separates backend and frontend but often includes fixed templates.
CoreMedia’s hybrid headless model merges both: it delivers pure headless flexibility with the usability of a traditional CMS, giving you freedom for developers and visibility for marketers.
What is the main benefit of a headless CMS platform?
The main benefit is omnichannel delivery. A headless CMS allows you to create content once and publish it across every touchpoint: websites, apps, digital signage and beyond. By separating content from presentation, CoreMedia enables consistency, flexibility and faster time-to-market while ensuring your teams manage all experiences from one platform.
Is a headless CMS only for developers?
Not with CoreMedia. Traditional headless systems are developer-focused, offering APIs without the visual tools marketers need. CoreMedia’s Hybrid Headless model bridges that gap. Developers enjoy full API freedom, while marketers and editors use visual, in-context editing tools to preview and manage experiences independently. It’s headless made usable for everyone.
How does a headless CMS improve website performance?
A headless CMS decouples content management from delivery, allowing developers to use modern, high-performance frontend frameworks optimized for speed and SEO. This structure also enables faster updates, continuous deployment and improved scalability. CoreMedia’s hybrid approach ensures your content loads quickly, performs reliably, and adapts easily to new channels.
What frontend frameworks does CoreMedia support?
CoreMedia is framework-agnostic. Whether your team uses React, Angular, Vue.js, Svelte, Next.js or custom technology, CoreMedia’s REST and GraphQL APIs integrate seamlessly. That means complete creative and technical freedom, without replatforming or vendor lock-in.
How do I migrate from a traditional CMS to CoreMedia?
CoreMedia offers expert migration support to help you modernize safely and efficiently. Migration typically begins with analyzing your existing content structure, creating a new content model for headless delivery, and setting up API integrations. From there, your teams can migrate content in phases, test new workflows, and scale confidently with ongoing guidance and training from CoreMedia’s specialists.
Can CoreMedia integrate with my existing tools and systems?
Yes. CoreMedia’s composable architecture and open APIs are designed to integrate seamlessly with your existing tech stack, from personalization and ecommerce platforms to marketing automation, PIM and DAM solutions. Whether you’re using Salesforce, SAP, Adobe or homegrown systems, CoreMedia connects everything into one unified content hub. This ensures you get the full power of your existing investments while modernizing at your own pace.
Our team of experts are your team of experts
Explore and learn with our resources
Smart content management
Surprise and delight customers with iconic content everywhere, all the time.
- Preview in-context before publishing
- Unlock the power of your teams with workflow and scheduling
- Keep it compliant with built-in DAM
Personalized experiences
Nurture customers with personalized experiences at every opportunity.
- Omnichannel customer targeting
- Link customer data platforms to leverage audience insight
- Integrate artificial intelligence driven hyper-personalization
Real-time conversations
Convert visitors into buyers with conversational experiences, contextual content and a human touch.
- Guide customers through their buying journey using video shopping, chatbot, live chat and more
- Manage all calls and gain insights into interactions from web to contact center
- Prioritize contacts and let high-value users talk to real people, to maximize ROI
Inspirational commerce
Grow your business by connecting the buying journey and converting sales.
- Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
- Integrate live product feeds at a global scale
- Turn rich media into one click shoppable content
