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The hybrid headless CMS for marketers and developers
Built for enterprise governance and security
Visual editing for any channel
Headless CMS vs. Traditional CMS, why switch?
Headless CMS explained (FAQs)
Curious how a headless CMS really works? Here’s everything you need to know before making the switch.
What is a headless CMS?
A headless content management system separates the back end (where content is created, stored, and managed) from the front end (the presentation layer the customer sees). Content is delivered to any channel via headless APIs. There’s no built-in front end, so developers get maximum freedom, while teams rely on APIs to power websites, apps, and devices. CoreMedia offers the best of both worlds with our enterprise content management software.
What is a hybrid headless CMS?
Hybrid headless is CoreMedia’s unique approach that combines the flexibility of API-driven delivery with the usability of traditional CMS tools. It means developers build freely, marketers create visually, and both teams work faster without compromising governance or control. It’s the evolution of headless for the real world.
What is the difference between a headless CMS and a decoupled CMS?
CoreMedia defines four architecture types: Coupled, Decoupled, Headless and Hybrid Headless.
- A headless CMS provides API-only content delivery.
- A decoupled CMS separates backend and frontend but often includes fixed templates.
CoreMedia’s hybrid headless model merges both: it delivers pure headless flexibility with the usability of a traditional CMS, giving you freedom for developers and visibility for marketers.
What is the main benefit of a headless CMS platform?
The main benefit is omnichannel delivery. A headless CMS allows you to create content once and publish it across every touchpoint: websites, apps, digital signage and beyond. By separating content from presentation, CoreMedia enables consistency, flexibility and faster time-to-market while ensuring your teams manage all experiences from one platform.
Is a headless CMS only for developers?
Not with CoreMedia. Traditional headless systems are developer-focused, offering APIs without the visual tools marketers need. CoreMedia’s Hybrid Headless model bridges that gap. Developers enjoy full API freedom, while marketers and editors use visual, in-context editing tools to preview and manage experiences independently. It’s headless made usable for everyone.
How does a headless CMS improve website performance?
A headless CMS decouples content management from delivery, allowing developers to use modern, high-performance frontend frameworks optimized for speed and SEO. This structure also enables faster updates, continuous deployment and improved scalability. CoreMedia’s hybrid approach ensures your content loads quickly, performs reliably, and adapts easily to new channels.
What frontend frameworks does CoreMedia support?
CoreMedia is framework-agnostic. Whether your team uses React, Angular, Vue.js, Svelte, Next.js or custom technology, CoreMedia’s REST and GraphQL APIs integrate seamlessly. That means complete creative and technical freedom, without replatforming or vendor lock-in.
How do I migrate from a traditional CMS to CoreMedia?
CoreMedia offers expert migration support to help you modernize safely and efficiently. Migration typically begins with analyzing your existing content structure, creating a new content model for headless delivery, and setting up API integrations. From there, your teams can migrate content in phases, test new workflows, and scale confidently with ongoing guidance and training from CoreMedia’s specialists.
Can CoreMedia integrate with my existing tools and systems?
Yes. CoreMedia’s composable architecture and open APIs are designed to integrate seamlessly with your existing tech stack, from personalization and ecommerce platforms to marketing automation, PIM and DAM solutions. Whether you’re using Salesforce, SAP, Adobe or homegrown systems, CoreMedia connects everything into one unified content hub. This ensures you get the full power of your existing investments while modernizing at your own pace.
Our team of experts are your team of experts
Explore and learn with our resources
Content Management
Create highly engaging content for all channels, regions and languages - turbocharged by AI.
- Create, edit, and publish instantly to every channel, any time
- Automate operational content tasks with CoreMedia KIO AI
- Maintain quality and compliance with localization and governance tools.
Personalization & Experimentation
Deliver personalized experiences that adapt to each user – powered by data, insights and ongoing optimization.
- Combine content, data, and AI to tailor every interaction
- Keep user profiles up to date with behavioral and transactional data
- Test, learn, and optimize with A/B experiments to increase ROI.
Marketing Automation
Automate and orchestrate campaigns across every channel – turning data into timely, relevant messages.
- Plan and launch omnichannel journeys powered by lead scoring
- Automate outreach via email, SMS and digital ads integrations
- Keep your marketing relevant from the first touch to conversion.
Customer Engagement
Turn visitors into loyal customers with conversational, human-centered experiences.
- Engage instantly via chatbots, live chat, click-to-call, video shopping and more
- Blend digital and human interactions to reduce friction and build trust
- Empower agents with AI-driven insights
