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CoreMedia Blog

CoreMedia Experience Platform

Introducing the enhanced CoreMedia Experience Platform: A new era begins

Meet the enhanced CoreMedia Experience Platform, where our Content Cloud capabilities expand to seamlessly incorporate a robust suite of Engagement Cloud solutions. We’ve added real-time personalization, optimization, contact center and many more capabilities to our platform, offering more ways to engage with your customers than any other DXP.

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Barbara Eigner

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Personalization and trust: How to succeed in a cookieless world

Businesses are navigating the cookieless era, addressing reduced tracking and privacy concerns. Discover how zero and first-party data strategies can unlock new possibilities, personalized experiences and trust-building. Adapt, stand out and thrive in the new landscape with CoreMedia's solutions. 

Mariana Gaspar

Mariana Gaspar

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Why security and stability are paramount: Navigating the digital landscape with a robust CMS

Agility is a great benchmark in digital marketing, but a robust Content Management System (CMS) isn’t just about rapid flexibility — it's also about fortifying security and stability. CoreMedia occupies a unique space in this sphere, not just for its rapid content deployment but for a commitment to a secure and stable content management approach that’s essential for global brands. With great partners like Arvato Systems, Babiel, Bitgrip, Telekom MMS, Init, and Creatision, CoreMedia continues to demonstrate its ability to deliver the most secure and stable content solutions that drive agile growth.

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Sera Filiz

AI and personalization

AI-Powered Personalization: 4 tactics to drive conversions

Consumer preferences are constantly evolving, leaving businesses uncertain about how to engage with their audience. Some brands are now embracing AI-powered personalization tools as an innovative way to connect with customers and deliver the best experience. These tools aren’t just a trend, they play a pivotal role in enhancing engagement, loyalty, and, ultimately, driving sales. However, the impact of personalization does not come as a surprise, as its ability to drive better performance has been well-documented. According to McKinsey & Company, companies that grow faster drive 40% more of their revenue from personalization compared to their slower-growing counterparts.

Mariana Gaspar

Mariana Gaspar

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Trends to watch in 2024: Redefining customer experience via AI-powered strategy

As the calendar strikes 2024, it marks not just a new year but a fresh chapter in the realm of customer experiences. This year marks more than a milestone; it's a pivotal juncture where the convergence of technology and human-centered approaches reshapes the very essence of how businesses engage with their audiences. As we look ahead to this new year, the canvas for retail and marketing is already undergoing a vibrant transformation, guided by five pivotal trends to watch out for — all likely to redefine and elevate the customer journey.

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AI Thermometer

The age of the copilot(s): The power of generative AI in marketing

Welcome back to our quarterly series, CoreMedia’s AI Thermometer, where we dive into the cutting-edge world of generative AI. The state of generative AI stands at the forefront of transformative innovation. Today, we are ushering in "the age of copilots," a seismic shift witnessed in real-time, where AI collaborates hand-in-hand with human ingenuity, fundamentally altering industries and reshaping marketing strategies.

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Sera Filiz

Guided selling and the human touch

Guided Selling: Elevating the customer experience with AI and a human touch

Guided selling stands as the latest game-changer in commerce. In a world filled with choices, discover how this innovative approach not only alleviates decision fatigue but also prioritizes customer needs, offering a personalized and human-centric sales experience by leveraging artificial intelligence (AI) and machine learning tools.

Mariana Gaspar

Mariana Gaspar

Total Commerce Experience

Why Total Experience (TX) is the pathway for Commerce

The days when business success was solely about numbers and statistics are long gone. Today, it’s about creating experiences that delight not only customers but everyone, including users, partners, and employees. The ever-evolving digital landscape has given rise to the concept of Total Experience (TX), which is revolutionizing how brands interact with these groups of stakeholders. In this article, we explore this concept and why it's more than just a trendy buzzword.

Mariana Gaspar

Mariana Gaspar

5 More Tips and Tricks

5 More Tips and Tricks for CoreMedia Studio Users

Many readers enjoyed our previous post, “5 More Tips and Tricks for CoreMedia Studio Users”. Here are five additional tips, tricks, and shortcuts!

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The power of flexibility: why your enterprise needs a flexible CMS

With consumers' preferences shifting like the wind and new technologies emerging by the minute, large enterprise businesses find themselves in a perpetual battle to stay relevant and connect with their audience effectively. In this high-stakes game, the flexibility of your Content Management System (CMS) emerges as the critical tool that can make or break a brand's online presence. Today, we delve into why flexibility is the linchpin for large enterprise businesses aiming to establish a strong digital foothold. 

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Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Explore and learn with our resources
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Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

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Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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