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CoreMedia Blog

Human touch in CX

Why balancing AI and human interaction in customer experience matters more than ever

Customer experience is no longer just a bonus — it’s the front line in the battle for brand loyalty. Digital tools like chatbots and self-service...
Mariana Gaspar

Mariana Gaspar

Large Language Models

Demystifying Large Language Models (LLMs): A guide to their impact on Content Management and Digital Marketing

Large Language Models (LLMs) are making waves in the worlds of content management and digital marketing. But what exactly do they bring to the...
Mariana Gaspar

Mariana Gaspar

From clicks to customers

From clicks to customers: The key to effective conversion optimization

Attracting visitors to your website is only the beginning. The real challenge lies in turning those clicks into sales and, even better, loyal...
Mariana Gaspar

Mariana Gaspar

Data silos (1)

Breaking down data silos for faster and smarter AI-driven decisions

Data silos have been recognized as an obvious issue for organizations for years. In addition to a lack of agility and poor data quality, they...
Mariana Gaspar

Mariana Gaspar

Transitioning to Headless

Transitioning to Headless – A guide to approaching the journey

Transitioning to a headless architecture might seem daunting initially, but with thorough preparation and meticulous planning, it can be a...
AdobeStock_377380112

Is your brand advertising (the right way) on your main website? Why not?

As a consumer, I have become increasingly disillusioned with the entire concept of advertising. I've reached a point where I avoid using services...
chris reed

Chris Reed

Soeren's speech

Revolutionizing Customer Engagement: Striking the balance between AI and Human Connection

The buzz is real. Artificial intelligence (AI) and omnichannel engagement are transforming the way businesses interact with customers. Yet...
CoreMedia Connect and Partner Engage 2024

Event recap: Exploring AI, Omnichannel Engagement and the Human Touch at Connect and Partner Engage 2024

Last week, the world of content management and marketing automation converged once again at Connect and Partner Engage 2024, on May 28th and...
white female barbara eigner

Barbara Eigner

Mastering the digital chessboard

Mastering the digital chessboard: Combining data, content, and omnichannel engagement for the best customer experience

Imagine digital marketing as a game of chess. Each piece on the board plays a crucial role in providing the best experience for your customers.
Illustration of comic characters pointing at mockups of browsing windows

Overcoming today’s digital commerce challenges: 5 pillars for success

Digital commerce is in the middle of a significant transformation. Buying journeys are shifting, with consumers demanding a smooth experience...
Mariana Gaspar

Mariana Gaspar

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