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CoreMedia Blog

20230104_Blog

4 Predictions for the future of software in 2023

As technology continues to evolve, so too does software. From cloud computing to AI-driven automation, new technologies are revolutionizing the way businesses operate. Today, we’ll take a look at four predictions for the future of software in 2023 and explore how they could potentially change the way we do business in the year ahead and beyond. 

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Why sustainable software matters more than you realize-6

How to sustainably optimize your company's tech stack

With so many companies looking to reduce their environmental impact through sustainable practices, it is important to understand how to optimize your company’s tech stack for sustainability. In this blog post, we will discuss the best ways to ensure that your company’s tech stack is as sustainable as possible, from making more efficient use of existing technologies and resources to using green and renewable energy sources.

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Maximize Sustainability Goals

How to maximize your sustainability goals in 2023

2022 has been quite a volatile year, especially from a sustainability perspective. Russia’s invasion of Ukraine, and subsequent Western sanctions, put new pressures on already strained oil and gas supplies, with major world economies scrambling to respond. Rapidly rising energy prices, amongst various other pressures on the grid, have showed us just how desperately we need more affordable and sustainable sources of energy.

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Why sustainable software matters more than you realize

Why sustainable software matters more than you realize

There’s no doubt about it – “sustainability” is the topic on everyone’s minds right now. It’s hard to define, but it’s also more than just a buzzword. Sustainability generally speaks to the idea that goods and services should be manufactured and utilized in ways that do not use irreplaceable natural resources and avoid causing damage to the environment.

It’s undeniable that sustainability is important. In fact, 90% of executives believe exactly this. The implementation of sustainable strategies, however, is still a challenge. Only 60% of organizations have an articulated strategy in place.

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DXP Infographic

What a better CMS can do for your business

Are you hoping to see better returns from your digital investment? To do that, let’s consider the biggest challenges facing companies, in order to find out how the right CMS can enable you to create seamless online customer experiences.

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DevCon 2022 Opening Remarks

DX Innovation at DevCon 2022

We had a blast sharing our DX insights at our annual Developer Conference last week – after all, problem-solving is at the heart of what we do here at CoreMedia. We really enjoyed taking this opportunity to put our thinking caps on, dive deeper into our projects, and explore all things related to effective digital experience implementation.

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7

CoreMedia Connect and Partner Engage were so insightful!

Last month, for the first time in two years, we finally got to meet in-person to talk about the latest trends in digital experience and content management. It was so much fun and it was all thanks to you!

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Sera Filiz

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CoreMedia Europe moves into the Klöpperhaus: Hello hybrid work!

There could hardly have been a better way to summarize how CoreMedia envisions the future of coworking in the headoffice than here in the German real estate DEAL Magazine: "Together, they developed a concept to significantly reduce the previous office space of approximately 2,400 m² in the future and to adapt it to the current needs of modern working environments of the software development company. In the future, the combination of coworking and the company's own office space will ensure that each of the employees has a place in the office, provided they choose not to work in a home office."

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Susanne Thielecke

Online Order System Diagram

The Crucial Checklist for Optimizing Your eCommerce Tech Stack Build

Many organizations today have eCommerce stores, so much so, that competition for customer’s business has never been more intense. There are potentially thousands of other stores offering the same goods and services that you provide.

In fact, total global eCommerce sales amounted to more than $4.2 trillion in 2020. That’s estimated to rise to over $5 trillion in 2022. Online stores are sprouting up all over the place, and they aren’t about to disappear.

The takeaway? Online shopping is a big deal, and it’s only becoming bigger every year.

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Samanta Clayton

CoreMedia Joins Online Marketing Rockstars (OMR22) Event in Hamburg

CoreMedia Joins Online Marketing Rockstars (OMR22) Event in Hamburg

CoreMedia CEO and co-founder Sören Stamer shared his wisdom on creating iconic digital experiences with marketers and merchandisers at the Online Marketing Rockstars (OMR) festival in Hamburg on May 17.

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Mimi Moore

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Explore and learn with our resources
Smart Content Management Dynamic Content
Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized Experiences
Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Real-time Conversations Omnichannel
Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Inspirational Commerce Guided Selling
Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

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Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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