CoreMedia Blog

We had a blast sharing our DX insights at our annual Developer Conference last week – after all, problem-solving is at the heart of what we do here at CoreMedia. We really enjoyed taking this opportunity to put our thinking caps on, dive deeper into our projects, and explore all things related to effective digital experience implementation.

Last month, for the first time in two years, we finally got to meet in-person to talk about the latest trends in digital experience and content management. It was so much fun and it was all thanks to you!

There could hardly have been a better way to summarize how CoreMedia envisions the future of coworking in the headoffice than here in the German real estate DEAL Magazine: "Together, they developed a concept to significantly reduce the previous office space of approximately 2,400 m² in the future and to adapt it to the current needs of modern working environments of the software development company. In the future, the combination of coworking and the company's own office space will ensure that each of the employees has a place in the office, provided they choose not to work in a home office."

Many organizations today have eCommerce stores, so much so, that competition for customer’s business has never been more intense. There are potentially thousands of other stores offering the same goods and services that you provide.

In fact, total global eCommerce sales amounted to more than $4.2 trillion in 2020. That’s estimated to rise to over $5 trillion in 2022. Online stores are sprouting up all over the place, and they aren’t about to disappear.

The takeaway? Online shopping is a big deal, and it’s only becoming bigger every year.

CoreMedia CEO and co-founder Sören Stamer shared his wisdom on creating iconic digital experiences with marketers and merchandisers at the Online Marketing Rockstars (OMR) festival in Hamburg on May 17.

As I discussed in my last post, Direct-to-Consumer (DTC) sales and marketing strategies are transforming the way that consumer brands interact with their retailers and customers. This is particularly true for direct-to-consumer brands such as Nike, Under Armour, Puma, Lululemon, Peloton, and more. Last time I gave an overview of the trends transforming the industry and highlighted a few tactics that sporting goods brands could pursue to ensure their direct-to-consumer future without alienating their traditional retailers.

or an expert in Marketing, the term “A/B testing” or "split testing" goes hand-in-hand with “Optimization”, “Improving landing page KPIs” and “Increasing conversion rates”. This term is used so often and means so many things to so many people that it’s hard to find a beginner’s view on the topic. My esteemed colleague Sigrid already talked about split testing and how easy it is to start these experiments with CoreMedia Content Cloud in her well-read blog post “Stop Watching the Crystal Ball”.

Is it just me or is there a new buzzword every year? I remember when AI (Artificial Intelligence) and ML (Machine Learning) were the “it” buzzwords of the time. Fast forward to 2022, the new buzzwords seem to be Metaverse and Blockchain. If this has taught us anything, it’s that our world is in a constant state of flux.

As we approach the end the year and the holiday season, everyone here at CoreMedia is excited about our new gift - the first release of CoreMedia ContentCloud version 11. The first distribution this new release (v11.2110.1) will be out any day now and we can't wait to tell you about all of the great new features and enhancements. 

As a marketer, I have been thinking a LOT about what 2022 will hold as I put pen to paper on next year’s marketing plan. Most every marketer I know is in the same mode. And as I look forward, I always try to take some time to look back.