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CoreMedia Content Cloud for Salesforce Commerce B2C | Ep. 4 Landingpages

Salesforce B2C - 4 Landingpages

Build out a brand new landing page in a few, easy-to-follow steps with CoreMedia! Integrate content from CoreMedia with products coming directly from Salesforce to deliver a global, unified, digital experience.

CoreMedia Content Cloud for Salesforce Commerce B2C | Ep. 5 Personalization

Salesforce B2C - Personalization

Being able to identify your customer and advertise relevant products, at the right time, is crucial to making a sale. Learn how CoreMedia can leverage Salesforce to personalize and schedule your eCommerce site to deliver specific content to certain customers at specified times.

CoreMedia Content Cloud for Salesforce Commerce B2C | Ep. 3 Storytelling

Salesforce B2C - 3 Storytelling

There is nothing more compelling than being able to turn your eCommerce site that is full of products, sales, and blog posts into a greater story. Let’s take a stand-alone Microsoft Word document and transform this into a digital story with CoreMedia.

CoreMedia for Salesforce - Banner Creation 02

Salesforce B2C - 2 Banner Creation

An out-of-the-box demonstration of CoreMedia's Direct Asset Management capabilities. Learn how the Studio Editor provides a fluid, easy-to-use content development experience when cropping images, creating banners, and configuring image maps.

CoreMedia for Salesforce - Introduction 01

Salesforce B2C - 1 Introduction

Wrap your mind around enterprise content management, and how CoreMedia provides you the tools to transform your simple, online shops into DIGITAL EXPERIENCES. Reactive and web-browser based, it allows you to manage content on the go or working from home - no VPN/extra software needed.

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Unlocking the power of CoreMedia's Salesforce integration for seamless commerce experiences

With the constant advancement of tech, we’re all aware of how overwhelming today’s digital landscape can be. Businesses constantly strive to deliver exceptional customer experiences that drive engagement and revenue, and it can feel daunting to stay competitive in this pursuit for perfection. With CoreMedia’s integration for Salesforce Commerce Cloud (SFCC), brands can achieve unparalleled efficiency, flexibility, and creativity. Today, we’ll explore why CoreMedia's Salesforce integration is a great choice for empowering editorial processes, enabling shoppable content, supporting storytelling capabilities, embracing an omni-channel approach, and seamlessly adopting headless architectures.

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Sera Filiz

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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