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Our Writers

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Sera Filiz
Marketing Manager

Sera joined CoreMedia in 2022 and manages all things related to content and communications. She holds a Master of Public Policy from the Hertie School of Governance and loves talking politics, pop-culture, and social media. Sera is a coffee fanatic and interior design enthusaist and loves living in Berlin.

Composable Commerce (1)

Composable commerce: What it is and why it matters

Composable commerce is an oft-used term that has gained significant traction in the e-commerce industry in recent years. It is seen as the next evolution of the traditional monolithic e-commerce platform model, which has dominated the industry for over a decade. The term "composable commerce" refers to a new approach that enables businesses to leverage a flexible set of services, applications, and microservices that can be easily combined, configured, and reconfigured as needed to meet their specific business requirements.

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Sera Filiz

Why sustainable software matters more than you realize-7 (1)

Software security trends: the importance of security protocols in a changing digital landscape

At the start of the year, we made our predictions for what are sure to be the biggest topics in the software industry — in 2023 and beyond. Our fourth (and final) prediction was that improved security protocols will only continue to gain importance, to meet the rapidly increasing number of sophisticated cyberattacks performed by highly skilled hackers.

Organizations must take security seriously to protect their sensitive data, in order to avoid disrupting business operations or hindering the user experience. The prevalence of cyberattacks is expected to continue to rise, with Gartner predicting that by 2025, at least 45% of all organizations worldwide will have experienced cyberattacks on their tech stack, up 300% from 2021.

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AI
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Sera Filiz

AI changing DX

How AI is changing the digital experience

Last week, we made four predictions for the future of software in 2023. Today, we’ll take a closer look at our first prediction – increased artificial intelligence (AI) automation. Emerging generative AI services will certainly dominate the landscape of digital experience throughout 2023 and beyond. With AI being used to develop better, more personalized recommendations and to automate simple tasks, the possibilities for a new standard in customer experience are endless. 

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Sera Filiz

DevCon 2022 Opening Remarks

DX Innovation at DevCon 2022

We had a blast sharing our DX insights at our annual Developer Conference last week – after all, problem-solving is at the heart of what we do here at CoreMedia. We really enjoyed taking this opportunity to put our thinking caps on, dive deeper into our projects, and explore all things related to effective digital experience implementation.

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Sera Filiz

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Unlocking the power of CoreMedia's Salesforce integration for seamless commerce experiences

With the constant advancement of tech, we’re all aware of how overwhelming today’s digital landscape can be. Businesses constantly strive to deliver exceptional customer experiences that drive engagement and revenue, and it can feel daunting to stay competitive in this pursuit for perfection. With CoreMedia’s integration for Salesforce Commerce Cloud (SFCC), brands can achieve unparalleled efficiency, flexibility, and creativity. Today, we’ll explore why CoreMedia's Salesforce integration is a great choice for empowering editorial processes, enabling shoppable content, supporting storytelling capabilities, embracing an omni-channel approach, and seamlessly adopting headless architectures.

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Sera Filiz

Why sustainable software matters more than you realize

Why sustainable software matters more than you realize

There’s no doubt about it – “sustainability” is the topic on everyone’s minds right now. It’s hard to define, but it’s also more than just a buzzword. Sustainability generally speaks to the idea that goods and services should be manufactured and utilized in ways that do not use irreplaceable natural resources and avoid causing damage to the environment.

It’s undeniable that sustainability is important. In fact, 90% of executives believe exactly this. The implementation of sustainable strategies, however, is still a challenge. Only 60% of organizations have an articulated strategy in place.

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Sera Filiz

7

CoreMedia Connect and Partner Engage were so insightful!

Last month, for the first time in two years, we finally got to meet in-person to talk about the latest trends in digital experience and content management. It was so much fun and it was all thanks to you!

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Sera Filiz

20230104_Blog

4 Predictions for the future of software in 2023

As technology continues to evolve, so too does software. From cloud computing to AI-driven automation, new technologies are revolutionizing the way businesses operate. Today, we’ll take a look at four predictions for the future of software in 2023 and explore how they could potentially change the way we do business in the year ahead and beyond. 

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Sera Filiz

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Why enterprise businesses should consider alternatives to open source solutions

A few weeks ago, we made our predictions for the future of the software industry in 2023. One of those predictions was that open source technology will become increasingly more popular.

Open source solutions may seem like any easy solution for any business. When it comes to enterprise-level businesses, however, there are some important considerations and challenges that need to be taken into account, which can make open source solutions a poor fit.

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Sera Filiz

20230308_Blog

Top trends in digital experience and content creation in 2023

Digital experience and content creation are constantly evolving. To stay ahead of the curve, businesses must keep up with the latest trends and technologies. In 2023, here are five key trends to watch out for, in order to create engaging and personalized customer experiences.

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Sera Filiz

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

separate channels animation circle t-rex dinosaur square
Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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