header-mobile-bg

Knowledge Center

Learn More

CoreMedia Experience Platform

Introducing the enhanced CoreMedia Experience Platform: A new era begins

Meet the enhanced CoreMedia Experience Platform, where our Content Cloud capabilities expand to seamlessly incorporate a robust suite of Engagement Cloud solutions. We’ve added real-time personalization, optimization, contact center and many more capabilities to our platform, offering more ways to engage with your customers than any other DXP.

white female barbara eigner

Barbara Eigner

Illustration of comic characters pointing at mockups of browsing windows

Why security and stability are paramount: Navigating the digital landscape with a robust CMS

Agility is a great benchmark in digital marketing, but a robust Content Management System (CMS) isn’t just about rapid flexibility — it's also about fortifying security and stability. CoreMedia occupies a unique space in this sphere, not just for its rapid content deployment but for a commitment to a secure and stable content management approach that’s essential for global brands. With great partners like Arvato Systems, Babiel, Bitgrip, Telekom MMS, Init, and Creatision, CoreMedia continues to demonstrate its ability to deliver the most secure and stable content solutions that drive agile growth.

Profile picture of Sera

Sera Filiz

DAK-Gesundheit desktop

DAK-Gesundheit

The success story DAK-Gesundheit is a testament to the power of Conversational User Interfaces in enhancing customer experiences. Through a combination of a relentless focus on the user and cutting-edge technology, DAK-Gesundheit propelled into the digital forefront of the healthcare industry.

Illustration of comic characters pointing at mockups of browsing windows

Simplifying scalability: CoreMedia's CMS excellence

In digital marketing, agility and responsiveness reign supreme. The role of a scalable content management system (CMS), one that meets your needs as a global brand, is critical. CoreMedia has found a unique place in this field, by getting content to market faster than ever, using an advanced approach to content management that's both adaptable and scalable. Supported by renowned partners like Arvato Systems, Babiel, Bitgrip, Telekom MMS, Init, and Creatision, CoreMedia continues to demonstrate its ability to deliver scalable content solutions that set the bar high. 

Profile picture of Sera

Sera Filiz

An illustration of the CoreMedia Event Hub Service

Revolutionizing events: diving into the CoreMedia Event Hub as a service

As technology continues to evolve, CoreMedia continues to stand as a pioneer in content management solutions. Since its inception back in 1996, CoreMedia has witnessed remarkable transformations, and with it, has evolved to meet the dynamic demands of the industry.   

One of the foundational elements ingrained in the CoreMedia DNA right from the start is its event-driven architecture. This intrinsic approach, driven by events, has proven to be a game-changer over the years, elevating CoreMedia's offerings to unparalleled heights of system stability and performance. 

PhilipHemptenmacher_retu_sRGB

Philip Hemptenmacher

An illustration of a human head with text about the impact of AI tools on marketing

Revolutionizing marketing workflows: The impact of AI tools like ChatGPT

Artificial intelligence (AI) is currently revolutionizing the way marketing teams approach their editorial workflows — and we’re watching it unfold in real-time! Powerful tools, like OpenAI’s ChatGPT, are making it possible for marketers to generate high-quality content more efficiently than ever previously seen.

white female barbara eigner

Barbara Eigner

Composable Commerce (1)

Composable commerce: What it is and why it matters

Composable commerce is an oft-used term that has gained significant traction in the e-commerce industry in recent years. It is seen as the next evolution of the traditional monolithic e-commerce platform model, which has dominated the industry for over a decade. The term "composable commerce" refers to a new approach that enables businesses to leverage a flexible set of services, applications, and microservices that can be easily combined, configured, and reconfigured as needed to meet their specific business requirements.

Profile picture of Sera

Sera Filiz

Utilizing AI

Utilizing AI to meet the demand for personalized content and content optimization

Soon after OpenAI released ChatGPT to the public, the hype began. It seemed like everyone was talking about AI, particularly in the realm of natural language understanding and generation, and its possibility to revolutionize the marketing world.

However, alongside its many fascinating possibilities, people have questioned its real-life value for businesses. Is ChatGPT really as good and revolutionary as it seems to be? Or are some key features still missing?

And this is where CoreMedia’s Partner wonki comes into play. wonki specializes in providing content services based on GPT-3 that is here to solve the “content crisis” – the massive need from businesses to create content and content variations to fulfill the demands of their individual audiences.

Oliver_Heyden_Photo-2 Colorized_4

Oliver Heyden

20230209_Blog_1200x627

Leveraging ChatGPT to drive impact with CoreMedia Content Cloud

A few months ago, OpenAI released ChatGPT to the public. The hugely popular chatbot is based on GPT-3, a combination of various deep learning language models. Since then, the topic of AI continues to steadily gain attention.

The big question is: why are AI-powered services like ChatGPT relevant for businesses using a digital experience platform, such as CoreMedia Content Cloud? What provides the tangible business value next to all the general hype about this fascinating technology? And how does it all fit into CoreMedia Content Cloud?

Oliver_Heyden_Photo-2 Colorized_4

Oliver Heyden

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

separate channels animation circle t-rex dinosaur square
Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

Connect with an expert
Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

Connect with an expert
Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

Connect with an expert
Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

Connect with an expert