header-mobile-bg

Knowledge Center

Learn More

Article_CoreMedia Experience Platform

Introducing the enhanced CoreMedia Experience Platform: A new era begins

Meet the enhanced CoreMedia Experience Platform, where our Content Cloud capabilities expand to seamlessly incorporate a robust suite of Engagement Cloud solutions. We’ve added real-time personalization, optimization, contact center and many more capabilities to our platform, offering more ways to engage with your customers than any other DXP.

white female barbara eigner

Barbara Eigner

Illustration of comic characters pointing at mockups of browsing windows

Why security and stability are paramount: Navigating the digital landscape with a robust CMS

Agility is a great benchmark in digital marketing, but a robust Content Management System (CMS) isn’t just about rapid flexibility — it's also about fortifying security and stability. CoreMedia occupies a unique space in this sphere, not just for its rapid content deployment but for a commitment to a secure and stable content management approach that’s essential for global brands. With great partners like Arvato Systems, Babiel, Bitgrip, Telekom MMS, Init, and Creatision, CoreMedia continues to demonstrate its ability to deliver the most secure and stable content solutions that drive agile growth.

Profile picture of Sera

Sera Filiz

DAK-Gesundheit desktop

DAK-Gesundheit

The success story DAK-Gesundheit is a testament to the power of Conversational User Interfaces in enhancing customer experiences. Through a combination of a relentless focus on the user and cutting-edge technology, DAK-Gesundheit propelled into the digital forefront of the healthcare industry.

Illustration of comic characters pointing at mockups of browsing windows

Simplifying scalability: CoreMedia's CMS excellence

In digital marketing, agility and responsiveness reign supreme. The role of a scalable content management system (CMS), one that meets your needs as a global brand, is critical. CoreMedia has found a unique place in this field, by getting content to market faster than ever, using an advanced approach to content management that's both adaptable and scalable. Supported by renowned partners like Arvato Systems, Babiel, Bitgrip, Telekom MMS, Init, and Creatision, CoreMedia continues to demonstrate its ability to deliver scalable content solutions that set the bar high. 

Profile picture of Sera

Sera Filiz

An illustration of the CoreMedia Event Hub Service

Revolutionizing events: diving into the CoreMedia Event Hub as a service

As technology continues to evolve, CoreMedia continues to stand as a pioneer in content management solutions. Since its inception back in 1996, CoreMedia has witnessed remarkable transformations, and with it, has evolved to meet the dynamic demands of the industry.   

One of the foundational elements ingrained in the CoreMedia DNA right from the start is its event-driven architecture. This intrinsic approach, driven by events, has proven to be a game-changer over the years, elevating CoreMedia's offerings to unparalleled heights of system stability and performance. 

PhilipHemptenmacher_retu_sRGB

Philip Hemptenmacher

An illustration of a human head with text about the impact of AI tools on marketing

Revolutionizing marketing workflows: The impact of AI tools like ChatGPT

Artificial intelligence (AI) is currently revolutionizing the way marketing teams approach their editorial workflows — and we’re watching it unfold in real-time! Powerful tools, like OpenAI’s ChatGPT, are making it possible for marketers to generate high-quality content more efficiently than ever previously seen.

white female barbara eigner

Barbara Eigner

Composable Commerce (1)

Composable commerce: What it is and why it matters

Composable commerce is an oft-used term that has gained significant traction in the e-commerce industry in recent years. It is seen as the next evolution of the traditional monolithic e-commerce platform model, which has dominated the industry for over a decade. The term "composable commerce" refers to a new approach that enables businesses to leverage a flexible set of services, applications, and microservices that can be easily combined, configured, and reconfigured as needed to meet their specific business requirements.

Profile picture of Sera

Sera Filiz

Utilizing AI

Utilizing AI to meet the demand for personalized content and content optimization

Soon after OpenAI released ChatGPT to the public, the hype began. It seemed like everyone was talking about AI, particularly in the realm of natural language understanding and generation, and its possibility to revolutionize the marketing world.

However, alongside its many fascinating possibilities, people have questioned its real-life value for businesses. Is ChatGPT really as good and revolutionary as it seems to be? Or are some key features still missing?

And this is where CoreMedia’s Partner wonki comes into play. wonki specializes in providing content services based on GPT-3 that is here to solve the “content crisis” – the massive need from businesses to create content and content variations to fulfill the demands of their individual audiences.

Oliver_Heyden_Photo-2 Colorized_4

Oliver Heyden

20230209_Blog_1200x627

Leveraging ChatGPT to drive impact with CoreMedia Content Cloud

A few months ago, OpenAI released ChatGPT to the public. The hugely popular chatbot is based on GPT-3, a combination of various deep learning language models. Since then, the topic of AI continues to steadily gain attention.

The big question is: why are AI-powered services like ChatGPT relevant for businesses using a digital experience platform, such as CoreMedia Content Cloud? What provides the tangible business value next to all the general hype about this fascinating technology? And how does it all fit into CoreMedia Content Cloud?

Oliver_Heyden_Photo-2 Colorized_4

Oliver Heyden