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Personalized experiences
Personalized experiences

CoreMedia Personalization & Optimization

Bring personalized and optimized experiences to life across every touchpoint.

Exceptional products and brands are no longer enough. Creating memorable experiences by delivering content that is meaningful and relevant while continually optimizing the process is key to win and keep customers.

With CoreMedia Personalization & Optimization, you can create personalized and consistent experiences in real-time, whether it's on a website or offsite via chat, call, email, messaging or any other touchpoint across the customer journey. We use centralized data and turn them into actionable insights to make it happen, ensuring elevated customer experiences and impactful results.

Personalized Experiences Omnichannel
Features

Real-time Personalization & Optimization

Expand personalized experiences across web and offsite channels, including the contact center. Add dynamic content to landing pages via inline editing or placeholders (no code), and optimize them on the go.

Customer Data Platform (CDP)

Harness the power of your customer data by centralizing it on a single platform designed for real-time use, enabling personalization without compromising user privacy.

Web Analytics

Collect analytics data, such as traffic sources, geolocation and device specifications, to create a foundation to enrich user segments and personalize experiences.

Mobile App Data

Collect mobile app data to create a foundation to enrich user segments and personalize experiences.

Segmentation Intelligence & Predictive Lead Scoring

Build user segments and prioritize leads based on their qualification, using customer data.

Push Notifications

Benefit from segmented push notifications to promote your most exclusive offers to targeted audiences, increasing content relevance and conversions.

Forms & Surveys

Build custom forms to capture leads on your website and landing pages and share them with your sales or customer support agents to enrich audiences and tailor support.

AI Personalization

Automatically generate various text and image variants with AI, tailored for everyone, to target users with highly relevant experiences in real-time.

A/B/N Multivariate Testing

Enable data-driven decision-making by systematically comparing and refining multiple variations of digital content to optimize user experiences and performance.

Watch a demo of A/B Testing

Benefits of Real-time Personalization & Optimization

CoreMedia Personalization & Optimization grabs users' attention by customizing their experience to match their specific needs and preferences at every step of their customer journey. This personalized approach not only keeps them engaged but also drives higher levels of satisfaction and business results compared to a generic experience. Additionally, these solutions enable businesses to optimize their website or offsite touchpoints, ensuring a smoother experience and ultimately increasing conversion rates.

By ensuring customers feel understood and valued, you're creating a more positive and individualized experience. And when customers are satisfied with past interactions, they're more likely to return or recommend your brand to others. Ultimately, Personalization & Optimization nurtures loyalty and fosters a positive brand perception.

By implementing Personalization & Optimization solutions across your digital channels, you're not only boosting sales but also reducing costs and optimizing the effectiveness of marketing campaigns and efforts, which can result in a higher return on investment (ROI).

Personalization & Optimization enables you to collect and centralize customer data on preferences, behavior and demographics. This is powerful information that can be used to understand your audiences, enable better targeting and drive high personalization levels on your channels — all without compromising privacy.

Personalized content delivery ensures that it is more relevant and effective for customers. Additionally, it facilitates the use of A/B and multivariate testing, enabling the testing of different versions of the same content and further optimizing the experience.

Personalization & Optimization with CoreMedia

Create personalized experiences at every opportunity, utilizing centralized data and actionable insights.

What is Real-time Personalization?

Real-time personalization involves dynamically customizing content and experiences for users in real-time based on their interactions, behavior and preferences. It offers an efficient way to deliver more relevant and engaging experiences on digital channels compared to using regular, non-personalized content and offers. This win-win strategy not only drives higher levels of engagement and conversions but also boosts customer satisfaction.

What is Real-time Optimization?

Real-time optimization refers to the ongoing refinement of content and customer experience on digital channels to enhance performance and drive results, such as increasing conversion rates, improving user engagement and maximizing return on investment (ROI). This strategy often utilizes algorithms, machine learning and data analytics to analyze user behavior, traffic patterns and other relevant metrics in real-time. Based on this analysis, changes and adjustments are made instantaneously. Overall, real-time optimization enables businesses to adapt quickly to changing circumstances and continuously improve their performance in a fast-paced and dynamic environment.

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