CoreMedia Personalization & Optimization

Bring personalized and optimized experiences to life across every touchpoint.

Exceptional products and brands are no longer enough. Creating memorable experiences by delivering content that is meaningful and relevant while continually optimizing the process is key to win and keep customers.

With CoreMedia Personalization & Optimization, you can create personalized and consistent experiences in real-time, whether it's on a website or offsite via chat, call, email, messaging or any other touchpoint across the customer journey. We use centralized data and turn them into actionable insights to make it happen, ensuring elevated customer experiences and impactful results.

Personalized Experiences Omnichannel

Real-time Personalization & Optimization

Expand personalized experiences across web and offsite channels, including the contact center. Add dynamic content to landing pages via inline editing or placeholders (no code), and optimize them on the go.

Customer Data Platform (CDP)

Harness the power of your customer data by centralizing it on a single platform designed for real-time use, enabling personalization without compromising user privacy.

Web Analytics

Collect analytics data, such as traffic sources, geolocation and device specifications, to create a foundation to enrich user segments and personalize experiences.

Mobile App Data

Collect mobile app data to create a foundation to enrich user segments and personalize experiences.

Segmentation Intelligence & Predictive Lead Scoring

Build user segments and prioritize leads based on their qualification, using customer data.

Push Notifications

Benefit from segmented push notifications to promote your most exclusive offers to targeted audiences, increasing content relevance and conversions.

Forms & Surveys

Build custom forms to capture leads on your website and landing pages and share them with your sales or customer support agents to enrich audiences and tailor support.

AI Personalization

Automatically generate various text and image variants with AI, tailored for everyone, to target users with highly relevant experiences in real-time.

A/B/N Multivariate Testing

Enable data-driven decision-making by systematically comparing and refining multiple variations of digital content to optimize user experiences and performance.

Watch a demo of A/B Testing

Benefits of Real-time Personalization & Optimization

CoreMedia Personalization & Optimization grabs users' attention by customizing their experience to match their specific needs and preferences at every step of their customer journey. This personalized approach not only keeps them engaged but also drives higher levels of satisfaction and business results compared to a generic experience. Additionally, these solutions enable businesses to optimize their website or offsite touchpoints, ensuring a smoother experience and ultimately increasing conversion rates.

By ensuring customers feel understood and valued, you're creating a more positive and individualized experience. And when customers are satisfied with past interactions, they're more likely to return or recommend your brand to others. Ultimately, Personalization & Optimization nurtures loyalty and fosters a positive brand perception.

By implementing Personalization & Optimization solutions across your digital channels, you're not only boosting sales but also reducing costs and optimizing the effectiveness of marketing campaigns and efforts, which can result in a higher return on investment (ROI).

Personalization & Optimization enables you to collect and centralize customer data on preferences, behavior and demographics. This is powerful information that can be used to understand your audiences, enable better targeting and drive high personalization levels on your channels — all without compromising privacy.

Personalized content delivery ensures that it is more relevant and effective for customers. Additionally, it facilitates the use of A/B and multivariate testing, enabling the testing of different versions of the same content and further optimizing the experience.

Personalization & Optimization with CoreMedia

Create personalized experiences at every opportunity, utilizing centralized data and actionable insights.

What is Real-time Personalization?

Real-time personalization involves dynamically customizing content and experiences for users in real-time based on their interactions, behavior and preferences. It offers an efficient way to deliver more relevant and engaging experiences on digital channels compared to using regular, non-personalized content and offers. This win-win strategy not only drives higher levels of engagement and conversions but also boosts customer satisfaction.

What is Real-time Optimization?

Real-time optimization refers to the ongoing refinement of content and customer experience on digital channels to enhance performance and drive results, such as increasing conversion rates, improving user engagement and maximizing return on investment (ROI). This strategy often utilizes algorithms, machine learning and data analytics to analyze user behavior, traffic patterns and other relevant metrics in real-time. Based on this analysis, changes and adjustments are made instantaneously. Overall, real-time optimization enables businesses to adapt quickly to changing circumstances and continuously improve their performance in a fast-paced and dynamic environment.

Review us so we can do better

At CoreMedia, we're all about taking your digital experience to the next level! Your valuable feedback is what fuels our growth and helps us understand how we can serve you better. Rate us and receive a gift gard.

Leave a review

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
white male glasses alexander cordesmeyer white female brown hair elena bertaiola
Explore and learn with our resources
Smart Content Management Dynamic Content
Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
Personalized Experiences
Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
Real-time Conversations Omnichannel
Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
Inspirational Commerce Guided Selling
Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 

Elevate your digital experiences.

Choosing a CMS is a big decision. We’re here to help. Leave your details for a personalized consultation on how CoreMedia can tame the complex and help you realize your digital ambitions.


Book a demo laptop coremedia square

Book a demo with one of our system experts.

Page 1 2 of 2

How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

Illustrative graphic of a superhero, t-rex, fish, lion and a crocodile

Digital channels

Do you have a well-coordinated, multi-channel presence?

Yes, our content is everywhere all the time! Some is and some isn't. No, our content and data is all over the place.

Content teams

Are your content teams aligned, working together across departments and countries?

Yeah, we're like a well oiled machine! Kind of, but we still waste a lot of effort. No, the left hand doesn't know what the right is doing.

Data tools

Are your content, commerce and customer data tools integrated into a single toolkit?

Yes, we've got everything we need in a single software tool! Not really, we use multiple tools but they're not integrated. Defnitely not, our systems don't talk to each other at all.

Asset management

Is your brand content, product info and customer data all stored in one secure, globally accessible place?

Yes, we've got tight control of all our content and data. Some is and some isn't. No, our content and data is all over the place.


Can you merge brand content with commerce?

Yes, we seamlessly integrate ecommerce with our rich media content. We have commerce and rich content on the same sites, but they're not really integrated. No, our storefronts are completely separate.

Omnichannel marketing

Are your customer experiences seamless across desktop, mobile, apps and all other channels?

Yes, we are everywhere our customers need us to be! We have a good spread of channels, but not exhaustive. No, we focus mainly on desktop websites.


Can you update campaign content and product info across all your sites in minutes?

Yes, we can update our whole web estate at the touch of a button. It's ok, but could be faster. No, it takes an age to update all our sites.

Global control

Do you have global control of your content, with the flexibility to cater for local differences?

Yes, we can localize all day long without compromising global standards. Some control, but could be better. No, our content standards vary with no global oversight.

Personalized content

Can you personalize content so that your customers feel your sites are created just for them?

Yes, our content has the personal touch! Some personalization, but room for improvement. No. What's personalization?

Artificial Intelligence

Are you tapping into the power of artificial intelligence to turbo charge your customer experiences?

Yes, we're right at the leading edge of AI driven personalization! Not quite, but we're making plans. No, we don't trust robots!


Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

separate channels animation circle t-rex dinosaur square
Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

Connect with an expert
Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

Connect with an expert
Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

Connect with an expert
Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

Connect with an expert