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Personalization engine for personalized experiences | CoreMedia CMS
Personalization engine for personalized experiences | CoreMedia CMS

AI Personalization & Optimization

Transform customer journeys with AI-driven personalization and enterprise-grade content management software.

Today’s customers expect more than generic experiences. They want meaningful, personalized content at every touchpoint. With CoreMedia AI Personalization & Optimization, you can deliver hyper-relevant content in real time, powered by centralized data and intelligent insights. Our solution unifies content management software with AI-driven personalization tools, helping brands build loyalty, drive conversions, and optimize performance at scale.

Omnichannel Orchestration

Features of AI Personalization & Optimization

Real-time personalization across channels

Expand customer experiences with real-time personalization on websites, mobile apps, social media, and contact centers. Add dynamic, AI-generated content to landing pages or campaigns using inline editing and placeholders, with no code required.

Customer Data Platform (CDP)

Unify customer data across CRM, PIM, and eCommerce systems in a single platform. This personalization engine ensures behavioral and demographic insights can be used to deliver tailored customer journeys.

Web and mobile analytics for personalization

Track web and app activity, from geolocation to device type, to refine website personalization tools and deliver optimized experiences across channels.

Mobile App Data

Collect mobile app data to create a foundation to enrich user segments and personalize experiences inside our customer experience platform. 

Predictive segmentation and lead scoring

Use AI-driven segmentation and predictive lead scoring to prioritize audiences, target qualified leads, and deliver personalized marketing campaigns.

Targeted push notifications

Send AI-personalized push notifications to promote offers, nurture retention, and maximize relevance for each customer group.

Forms and surveys for data capture

Build forms and surveys into campaigns to capture behavioral data, enriching audience profiles for more accurate targeting and AI-powered personalization.

AI-generated content variants

Automatically generate multiple versions of headlines, text, and images with AI. Ensure every visitor sees a personalized customer experience that resonates in real time.

A/B/N and multivariate testing

Run advanced AI-driven multivariate tests across multiple versions of campaigns. Deploy winning content automatically to optimize conversions and ROI.

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Benefits of AI Personalization & Optimization

Whether you’re managing one site or hundreds, CoreMedia scales AI-powered personalization software globally without compromising speed or flexibility.  Our enterprise content management software solutions enable businesses to optimize their website or offsite touchpoints, ensuring a smoother experience and ultimately increasing conversion rates.

Deliver truly personalized customer experiences that adapt instantly to user behavior and preferences, boosting engagement and retention.

AI personalization marketing eliminates wasted spend by automatically optimizing content to what converts best, increasing ROI.

Collect and analyze customer data across all platforms, building a single source of truth for content personalization and strategic campaigns.

Remove guesswork. AI-powered optimization constantly refines campaigns, ensuring your content always performs at its best.

Why CoreMedia's enterprise AI-driven personalization and optimization?

CoreMedia delivers AI-powered personalization from day one, with built-in optimization, dynamic journey orchestration, and a future-proof, composable CMS/DXP platform.

Why CoreMedia's enterprise AI-driven personalization and optimization?

AI personalization uses algorithms and customer data to deliver tailored content, offers, and journeys in real time within a CMS platform.

Why CoreMedia's enterprise AI-driven personalization and optimization?

Personalization adapts content to each user, while optimization ensures the entire campaign is tested, refined, and continuously improved. Increase conversion rates, improve user engagement and maximize return on investment (ROI). CoreMedia's customer experience platform optimizes by using algorithms, machine learning and data analytics to analyze user behavior, traffic patterns and other relevant metrics in real-time. Then, based on this analysis, changes and adjustments are made instantaneously. 

CX Maturity: Where does your business stand?

Take our quiz now!

Are you just starting out or already leading the way? Take our quiz to pinpoint your company’s digital maturity and gain actionable insights to drive growth, stay ahead of the competition and deliver exceptional experiences.

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Role based benefits

Marketer

What if you could launch campaigns instantly across 150 countries in 40 languages - driving conversions with personalized experiences powered by real-time data and insights?

  • Easily coordinate global campaigns across teams via one central interface
  • Use powerful translation workflows to stay on top of localization needs
  • Integrate AI driven hyper-personalization and dynamic content to optimize in real-time
  • Boost conversions with dynamic, guided experiences like video shopping, chatbots, and live chat

Director eCommerce

What if you could convert 50% or more of your website visitors into paying, repeat customers?

  • Move into high-velocity marketing to react immediately to trends
  • Orchestrate multi-experiences that merge content and commerce
  • Ensure brand consistency across all touchpoints with less manual work

Editor

What if you could reduce your time-to-web for new content from weeks to hours or even minutes with the help of AI?

  • Create, optimize and translate content faster with AI
  • Launch your new site on CoreMedia Content Cloud in just 8 weeks
  • Create regionalized campaigns in hours instead of weeks
  • Make and publish changes instantly - no need to wait for overnight replication

Developer

What if you could quickly connect your content platform to over 150 of the world's leading third party apps?

  • Connect to all leading eCommerce and Marketing platforms
  • One centralized UI for streamlined collaboration between teams
  • Easily integrate additional third-party apps with our Hubs API

Call Center Manager

What if your agents could effortlessly manage every customer interaction - voice, video, chat, and social - with real-time insights right at their fingertips?

  • Handle customer interactions from multiple channels through a single, user-friendly interface
  • Leverage advanced AI for real-time sentiment analysis and proactive engagement
  • Prioritize high-value contacts, routing them to the best available agents for a tailored experience
  • Enhance customer journeys with dynamic conversational tools like video calls, chatbots, and live chat, delivering the right support at the right time

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Dynamic Content

Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized Experiences

Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Omnichannel content strategy for CoreMedia Touchpoints with AI personalization

Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Guided Selling

Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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Elevate your digital experiences.

Choosing a DXP is a big decision, and we’re here to help. Whether you're looking for a new CMS or want to enhance your website with engagement tools to boost conversions, we'll consult you to realize your digital ambitions.

 

CoreMedia Experience Platform

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