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AI Personalization & Optimization

Transform customer journeys with AI-driven personalization and enterprise-grade content management software.

Today’s customers expect more than generic experiences. They want meaningful, personalized content at every touchpoint. With CoreMedia AI Personalization & Optimization, you can deliver hyper-relevant content in real time, powered by centralized data and intelligent insights. Our solution unifies content management software with AI-driven personalization tools, helping brands build loyalty, drive conversions, and optimize performance at scale.

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Features of AI Personalization & Optimization

Real-time personalization across channels

Expand customer experiences with real-time personalization on websites, mobile apps, social media, and contact centers. Add dynamic, AI-generated content to landing pages or campaigns using inline editing and placeholders, with no code required.

Customer Data Platform (CDP)

Unify customer data across CRM, PIM, and eCommerce systems in a single platform. This personalization engine ensures behavioral and demographic insights can be used to deliver tailored customer journeys.

Web and mobile analytics for personalization

Track web and app activity, from geolocation to device type, to refine website personalization tools and deliver optimized experiences across channels.

Mobile App Data

Collect mobile app data to create a foundation to enrich user segments and personalize experiences inside our customer experience platform

Predictive segmentation and lead scoring

Use AI-driven segmentation and predictive lead scoring to prioritize audiences, target qualified leads, and deliver personalized marketing campaigns.

Targeted push notifications

Send AI-personalized push notifications to promote offers, nurture retention, and maximize relevance for each customer group.

Forms and surveys for data capture

Build forms and surveys into campaigns to capture behavioral data, enriching audience profiles for more accurate targeting and AI-powered personalization.

AI-generated content variants

Automatically generate multiple versions of headlines, text, and images with AI. Ensure every visitor sees a personalized customer experience that resonates in real time.

A/B/N and multivariate testing

Run advanced AI-driven multivariate tests across multiple versions of campaigns. Deploy winning content automatically to optimize conversions and ROI.

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Benefits of AI Personalization & Optimization

Whether you’re managing one site or hundreds, CoreMedia scales AI-powered personalization software globally without compromising speed or flexibility.  Our enterprise content management software solutions enable businesses to optimize their website or offsite touchpoints, ensuring a smoother experience and ultimately increasing conversion rates.

Deliver truly personalized customer experiences that adapt instantly to user behavior and preferences, boosting engagement and retention.

AI personalization marketing eliminates wasted spend by automatically optimizing content to what converts best, increasing ROI.

Collect and analyze customer data across all platforms, building a single source of truth for content personalization and strategic campaigns.

Remove guesswork. AI-powered optimization constantly refines campaigns, ensuring your content always performs at its best.

Why CoreMedia's enterprise AI-driven personalization and optimization?

CoreMedia delivers AI-powered personalization from day one, with built-in optimization, dynamic journey orchestration, and a future-proof, composable CMS/DXP platform.

What is AI personalization in content management software?

AI personalization uses algorithms and customer data to deliver tailored content, offers, and journeys in real time within a CMS platform.

What is the difference between personalization and optimization?

Personalization adapts content to each user, while optimization ensures the entire campaign is tested, refined, and continuously improved. Increase conversion rates, improve user engagement and maximize return on investment (ROI). CoreMedia's customer experience platform optimizes by using algorithms, machine learning and data analytics to analyze user behavior, traffic patterns and other relevant metrics in real-time. Then, based on this analysis, changes and adjustments are made instantaneously. 

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Dynamic Content

Content Management

Create highly engaging content for all channels, regions and languages - turbocharged by AI.

  • Create, edit, and publish instantly to every channel, any time
  • Automate operational content tasks with CoreMedia KIO AI
  • Maintain quality and compliance with localization and governance tools.
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Personalized Experiences

Personalization & Experimentation

Deliver personalized experiences that adapt to each user – powered by data, insights and ongoing optimization.

  • Combine content, data, and AI to tailor every interaction
  • Keep user profiles up to date with behavioral and transactional data
  • Test, learn, and optimize with A/B experiments to increase ROI.
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Omnichannel content strategy for CoreMedia Touchpoints with AI personalization

Marketing Automation

Automate and orchestrate campaigns across every channel – turning data into timely, relevant messages.

  • Plan and launch omnichannel journeys powered by lead scoring
  • Automate outreach via email, SMS and digital ads integrations
  • Keep your marketing relevant from the first touch to conversion.
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Guided Selling

Customer Engagement

Turn visitors into loyal customers with conversational, human-centered experiences.

  • Engage instantly via chatbots, live chat, click-to-call, video shopping and more
  • Blend digital and human interactions to reduce friction and build trust
  • Empower agents with AI-driven insights
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Elevate your digital experiences.

Choosing a DXP is a big decision, and we’re here to help. Whether you're looking for a new CMS or want to enhance your website with engagement tools to boost conversions, we'll consult you to realize your digital ambitions.

 

CoreMedia Experience Platform

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