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Personalized experiences
Personalized experiences

CoreMedia Personalization & Optimization

Bring personalized and optimized experiences to life across every touchpoint.

Exceptional products and brands are no longer enough. Creating memorable experiences by delivering content that is meaningful and relevant while continually optimizing the process is key to win and keep customers.

With CoreMedia Personalization & Optimization, you can create personalized and consistent experiences in real-time, whether it's on a website or offsite via chat, call, email, messaging or any other touchpoint across the customer journey. We use centralized data and turn them into actionable insights to make it happen, ensuring elevated customer experiences and impactful results.

Omnichannel Orchestration
Features

Real-time Personalization & Optimization

Expand personalized experiences across web and offsite channels, including the contact center. Add dynamic content to landing pages via inline editing or placeholders (no code), and optimize them on the go.

Customer Data Platform (CDP)

Harness the power of your customer data by centralizing it on a single platform designed for real-time use, enabling personalization without compromising user privacy.

Web Analytics

Collect analytics data, such as traffic sources, geolocation and device specifications, to create a foundation to enrich user segments and personalize experiences.

Mobile App Data

Collect mobile app data to create a foundation to enrich user segments and personalize experiences.

Segmentation Intelligence & Predictive Lead Scoring

Build user segments and prioritize leads based on their qualification, using customer data.

Push Notifications

Benefit from segmented push notifications to promote your most exclusive offers to targeted audiences, increasing content relevance and conversions.

Forms & Surveys

Build custom forms to capture leads on your website and landing pages and share them with your sales or customer support agents to enrich audiences and tailor support.

AI Personalization

Automatically generate various text and image variants with AI, tailored for everyone, to target users with highly relevant experiences in real-time.

A/B/N Multivariate Testing

Enable data-driven decision-making by systematically comparing and refining multiple variations of digital content to optimize user experiences and performance.

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Benefits of Real-time Personalization & Optimization

CoreMedia Personalization & Optimization grabs users' attention by customizing their experience to match their specific needs and preferences at every step of their customer journey. This personalized approach not only keeps them engaged but also drives higher levels of satisfaction and business results compared to a generic experience. Additionally, these solutions enable businesses to optimize their website or offsite touchpoints, ensuring a smoother experience and ultimately increasing conversion rates.

By ensuring customers feel understood and valued, you're creating a more positive and individualized experience. And when customers are satisfied with past interactions, they're more likely to return or recommend your brand to others. Ultimately, Personalization & Optimization nurtures loyalty and fosters a positive brand perception.

By implementing Personalization & Optimization solutions across your digital channels, you're not only boosting sales but also reducing costs and optimizing the effectiveness of marketing campaigns and efforts, which can result in a higher return on investment (ROI).

Personalization & Optimization enables you to collect and centralize customer data on preferences, behavior and demographics. This is powerful information that can be used to understand your audiences, enable better targeting and drive high personalization levels on your channels — all without compromising privacy.

Personalized content delivery ensures that it is more relevant and effective for customers. Additionally, it facilitates the use of A/B and multivariate testing, enabling the testing of different versions of the same content and further optimizing the experience.

Personalization & Optimization with CoreMedia

Create personalized experiences at every opportunity, utilizing centralized data and actionable insights.

What is Real-time Personalization?

Real-time personalization involves dynamically customizing content and experiences for users in real-time based on their interactions, behavior and preferences. It offers an efficient way to deliver more relevant and engaging experiences on digital channels compared to using regular, non-personalized content and offers. This win-win strategy not only drives higher levels of engagement and conversions but also boosts customer satisfaction.

What is Real-time Optimization?

Real-time optimization refers to the ongoing refinement of content and customer experience on digital channels to enhance performance and drive results, such as increasing conversion rates, improving user engagement and maximizing return on investment (ROI). This strategy often utilizes algorithms, machine learning and data analytics to analyze user behavior, traffic patterns and other relevant metrics in real-time. Based on this analysis, changes and adjustments are made instantaneously. Overall, real-time optimization enables businesses to adapt quickly to changing circumstances and continuously improve their performance in a fast-paced and dynamic environment.

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Role based benefits

Marketer

What if you could launch campaigns instantly across 150 countries in 40 languages - driving conversions with personalized experiences powered by real-time data and insights?

  • Easily coordinate global campaigns across teams via one central interface
  • Use powerful translation workflows to stay on top of localization needs
  • Integrate AI driven hyper-personalization and dynamic content to optimize in real-time
  • Boost conversions with dynamic, guided experiences like video shopping, chatbots, and live chat

Director eCommerce

What if you could convert 50% or more of your website visitors into paying, repeat customers?

  • Move into high-velocity marketing to react immediately to trends
  • Orchestrate multi-experiences that merge content and commerce
  • Ensure brand consistency across all touchpoints with less manual work

Editor

What if you could reduce your time-to-web for new content from weeks to hours or even minutes with the help of AI?

  • Create, optimize and translate content faster with AI
  • Launch your new site on CoreMedia Content Cloud in just 8 weeks
  • Create regionalized campaigns in hours instead of weeks
  • Make and publish changes instantly - no need to wait for overnight replication

Developer

What if you could quickly connect your content platform to over 150 of the world's leading third party apps?

  • Connect to all leading eCommerce and Marketing platforms
  • One centralized UI for streamlined collaboration between teams
  • Easily integrate additional third-party apps with our Hubs API

Call Center Manager

What if your agents could effortlessly manage every customer interaction - voice, video, chat, and social - with real-time insights right at their fingertips?

  • Handle customer interactions from multiple channels through a single, user-friendly interface
  • Leverage advanced AI for real-time sentiment analysis and proactive engagement
  • Prioritize high-value contacts, routing them to the best available agents for a tailored experience
  • Enhance customer journeys with dynamic conversational tools like video calls, chatbots, and live chat, delivering the right support at the right time

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Explore and learn with our resources
Dynamic Content
Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized Experiences
Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Omnichannel Engagement
Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Guided Selling
Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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Elevate your digital experiences.

Choosing a DXP is a big decision, and we’re here to help. Whether you're looking for a new CMS or want to enhance your website with engagement tools to boost conversions, we'll consult you to realize your digital ambitions.

 

CoreMedia Experience Platform

Book a demo with one of our system experts.

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