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Salesforce integrations

The missing piece in your marketing toolkit.

Customer and product data are essential for effective campaigns, and for many marketers Salesforce is the crucial tool that brings together these two data sets. However you use Salesforce, CoreMedia can harness that power inside our flexible Content Cloud CMS.  

Bring together rich content management with powerful segmentation and customer insight features to create highly personalized, omni-channel campaigns. Create compelling digital experiences that keep your customers coming back. Build trusted relationships. Analyze, optimize and continuously improve. 

Unite CoreMedia and Salesforce capabilities, bringing together everything you’ll need to deliver effective enterprise scale digital experiences in a single CMS platform.

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Connecting with Salesforce

CoreMedia Content Cloud is the missing CMS piece in your Salesforce puzzle.

What is a Salesforce integration?

An integration links your favorite marketing tools, such as Salesforce Commerce Cloud and CoreMedia Content Cloud, together, sharing information and features across platforms and tools. It’s a huge time-saver. Combine data from all your platforms to get the full customer picture and create better customer experiences. A unified view also means workflows are faster and easier. However, when you use Salesforce, CoreMedia Content Cloud can connect easily and seamlessly.

Why do I need Salesforce integrations?

Connecting your Salesforce Commerce Cloud to your CMS drives efficiency and productivity. No more manual data migrations, looking up SKU numbers, or product prices to add to your content. A Salesforce Commerce Cloud (SFCC) and CoreMedia Content Cloud (CMCC) integration does it all for you. You’ll have all the tools you need to create efficient, seamless, and memorable customer experiences.

What are the benefits of a Salesforce integration?

Use data and insight from Salesforce to support the design of dynamic storefronts and shoppable brand sites. Pull real-time product information from Salesforce and automatically update your content across your global digital platforms through the CMS. Streamline processes by uniting and customizing your workflows across platforms. Import Salesforce personas and segments or use data insight from Salesforce to design new ones inside CoreMedia.

How does CoreMedia integrate with Salesforce?

Our out-of-the-box connectors make integrations with Salesforce seamless and easy. We have ready-to-go connectors with most best-in-class marketing platforms. You can be up and running quickly, linking together the data, insight and features you need from Salesforce straight into our CMS. In our Content Studio, you’ll plan and create assets and campaigns, with all your Salesforce data and intelligence at your fingertips. No switching between tabs, applications, spreadsheets or browser windows. 

How do you get the best out of a Salesforce integration?

With Salesforce data and intelligence integrated into CoreMedia Content Cloud, you’re ready to start creating and optimizing personalized experiences for your customers. Create effective landing pages, ads or social posts utilizing customer behavioral insights. Content and product engagements, channels, devices, dates and times are just some of the insights available to support constant and ongoing optimization.

Salesforce integrations with CoreMedia

Blend content with commerce insights

Merge your Salesforce Commerce data with your multimedia content and build relevant, innovative storefronts and one-click shoppable content.

Integrated data

Unite your customer and product data. Bring together insights from all your customer touchpoints and access inside a single CMS platform.

Omnichannel optimization

Optimize content across an omnichannel strategy driven by customer data. Dynamically repurpose and reuse content across different formats with Content Studio and dynamic preview.

Global scale

Connect enterprise-wide data sets from Salesforce tools, with the enterprise-wide content management capabilities of CoreMedia Content Cloud.

Unified workflow

Maximum efficiency across your teams with unified workflows across tools in a single technology platform.

Benefits of Salesforce integration

Use your Salesforce data to target customer segments in CoreMedia Content Studio. Develop campaigns for different customer groups across channels, languages and markets. Schedule content to hit in the right format, time of day and day of the week, based on Salesforce insights.

Embed your digital assets with up-to-date product and price information. Utilizing data pulled from Salesforce, use the CMS to place product information into your content. Images, landing pages, banners, brochures, videos, and social posts can all carry product and price information.

Take a feed of product, price and stock data from Salesforce and use the CMS to feed this information across your entire digital estate. Update product assets across formats, channels, markets and languages in real time from a single CMS platform. No more manual updates, no switching between systems, and no out-of-sync or inaccurate content.

Manage workflows in a single integrated platform. Configure your own workflows to fit around how your team works and how you use the tools in your toolkit. Build in a robust sign off process with your stakeholders or give creators the power and confidence to publish with just one click.

Our pre-built Salesforce connectors give developers the tools they need to connect Salesforce straight out-of-the-box. Still want more? You’ll always have the flexibility to develop further with CoreMedia. If you need to, you can configure your own bespoke integrations to meet the specific needs of your organization.

Features

Best-in-class integrations

Open, mature and well-documented connectors straight out-of-the-box. Create and distribute powerful commerce-driven content on a global scale, utilizing Salesforce data and insights alongside CoreMedia's powerful suite of content management tools.

Short development time

Quick to build integrations developers can easily pick up and run with. Reduced development means lower costs, and your marketing teams are up and running fast.

Manage on the go

No VPNs, no extra software, no separate applications or interfaces. Manage all your tools from a single browser-based interface. Manage your content and campaigns using CoreMedia Content Cloud from the office or on the go.

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Explore and learn with our resources
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Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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Elevate your digital experiences.

Choosing a CMS is a big decision. We’re here to help. Leave your details for a personalized consultation on how CoreMedia can tame the complex and help you realize your digital ambitions.

 

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How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

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Digital channels

Do you have a well-coordinated, multi-channel presence?

Yes, our content is everywhere all the time! Some is and some isn't. No, our content and data is all over the place.

Content teams

Are your content teams aligned, working together across departments and countries?

Yeah, we're like a well oiled machine! Kind of, but we still waste a lot of effort. No, the left hand doesn't know what the right is doing.

Data tools

Are your content, commerce and customer data tools integrated into a single toolkit?

Yes, we've got everything we need in a single software tool! Not really, we use multiple tools but they're not integrated. Defnitely not, our systems don't talk to each other at all.

Asset management

Is your brand content, product info and customer data all stored in one secure, globally accessible place?

Yes, we've got tight control of all our content and data. Some is and some isn't. No, our content and data is all over the place.

eCommerce

Can you merge brand content with commerce?

Yes, we seamlessly integrate ecommerce with our rich media content. We have commerce and rich content on the same sites, but they're not really integrated. No, our storefronts are completely separate.

Omnichannel marketing

Are your customer experiences seamless across desktop, mobile, apps and all other channels?

Yes, we are everywhere our customers need us to be! We have a good spread of channels, but not exhaustive. No, we focus mainly on desktop websites.

Campaigns

Can you update campaign content and product info across all your sites in minutes?

Yes, we can update our whole web estate at the touch of a button. It's ok, but could be faster. No, it takes an age to update all our sites.

Global control

Do you have global control of your content, with the flexibility to cater for local differences?

Yes, we can localize all day long without compromising global standards. Some control, but could be better. No, our content standards vary with no global oversight.

Personalized content

Can you personalize content so that your customers feel your sites are created just for them?

Yes, our content has the personal touch! Some personalization, but room for improvement. No. What's personalization?

Artificial Intelligence

Are you tapping into the power of artificial intelligence to turbo charge your customer experiences?

Yes, we're right at the leading edge of AI driven personalization! Not quite, but we're making plans. No, we don't trust robots!

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Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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