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Salesforce integrations

The missing piece in your marketing toolkit.

Customer and product data are essential for effective campaigns, and for many marketers Salesforce is the crucial tool that brings together these two data sets. However you use Salesforce, CoreMedia can harness that power inside our flexible Content Cloud CMS.  

Bring together rich content management with powerful segmentation and customer insight features to create highly personalized, omni-channel campaigns. Create compelling digital experiences that keep your customers coming back. Build trusted relationships. Analyze, optimize and continuously improve. 

Unite CoreMedia and Salesforce capabilities, bringing together everything you’ll need to deliver effective enterprise scale digital experiences in a single CMS platform.

Inspirational Commerce Integrations

Connecting with Salesforce

CoreMedia Content Cloud is the missing CMS piece in your Salesforce puzzle.

What is a Salesforce integration?

An integration links your favorite marketing tools, such as Salesforce Commerce Cloud and CoreMedia Content Cloud, together, sharing information and features across platforms and tools. It’s a huge time-saver. Combine data from all your platforms to get the full customer picture and create better customer experiences. A unified view also means workflows are faster and easier. However, when you use Salesforce, CoreMedia Content Cloud can connect easily and seamlessly.

Why do I need Salesforce integrations?

Connecting your Salesforce Commerce Cloud to your CMS drives efficiency and productivity. No more manual data migrations, looking up SKU numbers, or product prices to add to your content. A Salesforce Commerce Cloud (SFCC) and CoreMedia Content Cloud (CMCC) integration does it all for you. You’ll have all the tools you need to create efficient, seamless, and memorable customer experiences.

What are the benefits of a Salesforce integration?

Use data and insight from Salesforce to support the design of dynamic storefronts and shoppable brand sites. Pull real-time product information from Salesforce and automatically update your content across your global digital platforms through the CMS. Streamline processes by uniting and customizing your workflows across platforms. Import Salesforce personas and segments or use data insight from Salesforce to design new ones inside CoreMedia.

How does CoreMedia integrate with Salesforce?

Our out-of-the-box connectors make integrations with Salesforce seamless and easy. We have ready-to-go connectors with most best-in-class marketing platforms. You can be up and running quickly, linking together the data, insight and features you need from Salesforce straight into our CMS. In our Content Studio, you’ll plan and create assets and campaigns, with all your Salesforce data and intelligence at your fingertips. No switching between tabs, applications, spreadsheets or browser windows. 

How do you get the best out of a Salesforce integration?

With Salesforce data and intelligence integrated into CoreMedia Content Cloud, you’re ready to start creating and optimizing personalized experiences for your customers. Create effective landing pages, ads or social posts utilizing customer behavioral insights. Content and product engagements, channels, devices, dates and times are just some of the insights available to support constant and ongoing optimization.

Salesforce integrations with CoreMedia

Blend content with commerce insights

Merge your Salesforce Commerce data with your multimedia content and build relevant, innovative storefronts and one-click shoppable content.

Integrated data

Unite your customer and product data. Bring together insights from all your customer touchpoints and access inside a single CMS platform.

Omnichannel optimization

Optimize content across an omnichannel strategy driven by customer data. Dynamically repurpose and reuse content across different formats with Content Studio and dynamic preview.

Global scale

Connect enterprise-wide data sets from Salesforce tools, with the enterprise-wide content management capabilities of CoreMedia Content Cloud.

Unified workflow

Maximum efficiency across your teams with unified workflows across tools in a single technology platform.

Benefits of Salesforce integration

Use your Salesforce data to target customer segments in CoreMedia Content Studio. Develop campaigns for different customer groups across channels, languages and markets. Schedule content to hit in the right format, time of day and day of the week, based on Salesforce insights.

Embed your digital assets with up-to-date product and price information. Utilizing data pulled from Salesforce, use the CMS to place product information into your content. Images, landing pages, banners, brochures, videos, and social posts can all carry product and price information.

Take a feed of product, price and stock data from Salesforce and use the CMS to feed this information across your entire digital estate. Update product assets across formats, channels, markets and languages in real time from a single CMS platform. No more manual updates, no switching between systems, and no out-of-sync or inaccurate content.

Manage workflows in a single integrated platform. Configure your own workflows to fit around how your team works and how you use the tools in your toolkit. Build in a robust sign off process with your stakeholders or give creators the power and confidence to publish with just one click.

Our pre-built Salesforce connectors give developers the tools they need to connect Salesforce straight out-of-the-box. Still want more? You’ll always have the flexibility to develop further with CoreMedia. If you need to, you can configure your own bespoke integrations to meet the specific needs of your organization.

Features

Best-in-class integrations

Open, mature and well-documented connectors straight out-of-the-box. Create and distribute powerful commerce-driven content on a global scale, utilizing Salesforce data and insights alongside CoreMedia's powerful suite of content management tools.

Short development time

Quick to build integrations developers can easily pick up and run with. Reduced development means lower costs, and your marketing teams are up and running fast.

Manage on the go

No VPNs, no extra software, no separate applications or interfaces. Manage all your tools from a single browser-based interface. Manage your content and campaigns using CoreMedia Content Cloud from the office or on the go.

Role based benefits

Marketer

What if you could launch campaigns instantly, across 150 countries and 40 different languages?

  • Easily coordinate global campaigns across teams via one central interface
  • Create new media assets without Photoshop skills or an outside agency
  • Use powerful translation workflows to stay on top of localization needs

Director eCommerce

What if you could convert 50% or more of your website visitors into paying, repeat customers?

  • Move into high-velocity marketing to react immediately to trends
  • Orchestrate multi-experiences that merge content and commerce
  • Ensure brand consistency across all touchpoints with less manual work

Editor

What if you could reduce your time-to-Web for new content from weeks to hours or even minutes?

  • Launch your new site on CoreMedia Content Cloud in just 8 weeks.
  • Create regionalized campaigns in hours instead of weeks
  • Make and publish changes instantly - no need to wait for overnight replication

Developer

What if you could quickly connect your content platform to over 150 of the world's leading third party apps?

  • Connect to all leading eCommerce and Marketing platforms
  • One centralized UI for streamlined collaboration between teams
  • Easily integrate additional third-party apps with our Hubs API

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Smart Content Management Dynamic Content
Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized Experiences
Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Real-time Conversations Omnichannel
Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Inspirational Commerce Guided Selling
Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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Elevate your digital experiences.

Choosing a DXP is a big decision. We’re here to help. Leave your details for a personalized consultation on how CoreMedia can tame the complex and help you realize your digital ambitions.

 

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