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Multilingual content marketing

One home, countless global destinations.

Global leaders with hundreds of locations need an innovative, multilingual content marketing tool to streamline and automate content localization.  

Content Cloud makes it easy to manage your content across a global web estate. We’re the partner behind global brands and organizations, leading the way in content localization. From eCommerce and rich brand experiences to technical specs and information sharing, our content translation and localization tools make it easy for your teams to manage your content at a global scale.

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Is your multilingual marketing hitting the mark?

Make the most of multilingual.

What is multilingual marketing?

Multilingual marketing means tailoring your content for customers' native languages, reflecting changes in regional information, and any differences in cultural meaning. You can avoid this becoming a resource-intensive operation by making sure you have a multilingual CMS like CoreMedia Content Cloud.

Why is multilingual content marketing important?

Customers expect to be spoken to in their own language. Demonstrating a little cultural sensitivity and understanding of local nuances can also go a long way towards building trust. Content Cloud makes adapting and publishing multilingual content easy. It also supports localization of SEO efforts, which improves natural search rankings and drives more traffic from search engines.

What are the challenges of multilingual content marketing?

Global organizations often have teams working in different markets who need to create localized content. Often, they end up duplicating effort and working in siloes. Sharing files back and forth with translators, researching culturally relevant images or language terms, and trying to collaborate, share and reuse ideas across the enterprise is also time consuming. Content Cloud has automatic workflows to help teams share and reuse content and commerce elements efficiently, making it easy to work as one team to edit and publish localized content fast.

Can we just use automated translation?

Machine or AI translations are useful, especially for large volumes of content. But you do still need a native human speaker to get involved, especially when it comes to properly reflecting your brand at a regional level. You also need to think about the hidden copy that visitors to your site don’t see, like meta descriptions and alt tags. These things are important for accessibility and search engine optimization and need to be properly translated too. We partner with Translation.com and Content Cloud connects with their Global Link translation platform, pulling in translated content directly to the CMS. You can trust the quality of their content translation and then access the full range of CMS tools to streamline the editing and publishing of multilingual content across your web estate.

Key USPs

Deeper brand connection

Multilingual content that is tailored to your customer’s language, location, and culture builds instant relevance and increases trust in your brand.

Instant understanding

Being instantly understood without relying on auto-translation gives you the confidence to expand into new markets and compete with native brands.

Convenience converts

Appeal to the consumers who are happy to shop globally but want to do so in their native language, with the relevant information right at their fingertips.

Accessible to all

Easily make your products and services accessible to customers across locales by personalizing visible and hidden content, like alt tags.

Be the inclusive choice

Global brands can demonstrate commitment to diversity and inclusion through culturally and linguistically tailored content across every touchpoint.

Benefits of multilingual content marketing

Built-in workflows streamline what used to be a manual process, removing duplicated effort and helping your teams to manage market language variations. You can track and merge translation changes from a master language document using our workflows, then automatically publish to local language sites once content translations are approved.

We’ve created intuitive tools to streamline the entire translation process and improve cross-team and regional collaboration. Open APIs and pre-built connectors with leading translation platforms make it easy for your teams to localize content using translations directly in the CMS.

Set brand guidelines to maintain consistent standards across locations, while still allowing regional content teams to adapt content for their unique needs. Editors can see exactly where their content sits in the global site hierarchy, instantly preview content and compare master and variant content side by side to ensure consistency.

Global brands need to make sure their content works for every culture. The last thing you want is for your carefully crafted and well intentioned content to create a negative reaction locally. Content Cloud workflows can be tailored to identify precise target groups, allowing you to review and approve content for a specific market and audience. You can be sure differences are considered and understood across all your markets globally.

Even doing business in the same language from market to market, you will still need to adapt and localize your content. From product specifications and compliance changes to different shipping and return policies, we've made it quick and easy to create, reuse and publish content to account for market differences.

Features

Side by side editing

Our multisite tools are designed for concurrent editing, allowing for a side-by-side view of master translated or synchronized content.

Multisite relationships easily identified

Easily see and manage relationships between the master site, synchronized sites and the sites you’ve localized and translated.

Automation tools

Track localized and translated content against a master version, automatically syncing and publishing to local sites once reviewed and approved.

Custom workflows

Customize workflows to suit the needs of your organization, allowing your teams to collaborate, share, reuse and publish localized content fast.

Simple solutions

Digital Experience Platform

A unified toolkit.

Delight customers with seamless experiences across every touchpoint. Create omnichannel campaigns at speed. Integrate commerce and pull in customer and product data from CRM and PIM systems. Hyper-personalize with advanced AI tools.

 

Digital Experience Platform

Content management system

Compelling content. 

Content management is a joy when functionality just works. Publish, repurpose and localize content across your digital channels. Visualize how your content will look with instant preview across devices and campaign scenarios.

Content management system

(Hybrid) Headless CMS

Flexible and scalable.   

The freedom to innovate with hybrid headless architecture. Fully accessible code and over 150 pre-built connectors give developers the freedom to adapt and customize our DXP to create the perfect toolkit for you. 

(Hybrid) Headless CMS

CoreMedia Campaigns

Marketing campaigns made efficiently.   

Effortlessly plan, create, and manage multiple campaigns in countless formats, geographies, channels and languages. Orchestrate your content in a short period, all in one cloud-native application. 

CoreMedia Campaigns

Omnichannel Marketing Automation

Capitalize every opportunity.   

Trigger content to auto publish based on customer behaviors. Highlight channels, devices, regions and locations. Automate conversion follow-ups to keep customers moving through the buying journey in ways that work for them.

Omnichannel Marketing

Multilingual Content Marketing

Be relevant everywhere.  

Localize content across your global web estate. Custom workflows manage your translations. Update and sync market locations automatically. Highlight regional differences to be sure your content hits the mark, wherever in the world it’s published.   

Multilingual Content Marketing

Marketing Workflows

Coordinate your teams.  

Free your teams to deliver tasks instead of chasing them. Foster collaboration, reduce duplicated effort and feel free to create, safe in the knowledge that intelligent workflows ensure content is on brand, compliant and ready to go. 

Content marketing workflow

Digital Asset Management

Maximize your media.   

All your media assets in a single, secure location with our built-in digital asset management tool. Search, find and share assets across the entire organization using customized keywords that make sense to you. 

Digital Asset Management

Client success stories

Propelling fashion brands to the next digital level
Personalised luxury retail experiences
Personalised luxury retail experiences

Our team of experts are your team of experts

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What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Frictionless commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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Elevate your digital experiences.

Choosing a CMS is a big decision. We’re here to help. Leave your details for a personalized consultation on how CoreMedia can tame the complex and help you realize your digital ambitions.

 

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How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

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Digital channels

Do you have a well-coordinated, multi-channel presence?

Yes, our content is everywhere all the time! Some is and some isn't. No, our content and data is all over the place.

Content teams

Are your content teams aligned, working together across departments and countries?

Yeah, we're like a well oiled machine! Kind of, but we still waste a lot of effort. No, the left hand doesn't know what the right is doing.

Data tools

Are your content, commerce and customer data tools integrated into a single toolkit?

Yes, we've got everything we need in a single software tool! Not really, we use multiple tools but they're not integrated. Defnitely not, our systems don't talk to each other at all.

Asset management

Is your brand content, product info and customer data all stored in one secure, globally accessible place?

Yes, we've got tight control of all our content and data. Some is and some isn't. No, our content and data is all over the place.

eCommerce

Can you merge brand content with commerce?

Yes, we seamlessly integrate ecommerce with our rich media content. We have commerce and rich content on the same sites, but they're not really integrated. No, our storefronts are completely separate.

Omnichannel marketing

Are your customer experiences seamless across desktop, mobile, apps and all other channels?

Yes, we are everywhere our customers need us to be! We have a good spread of channels, but not exhaustive. No, we focus mainly on desktop websites.

Campaigns

Can you update campaign content and product info across all your sites in minutes?

Yes, we can update our whole web estate at the touch of a button. It's ok, but could be faster. No, it takes an age to update all our sites.

Global control

Do you have global control of your content, with the flexibility to cater for local differences?

Yes, we can localize all day long without compromising global standards. Some control, but could be better. No, our content standards vary with no global oversight.

Personalized content

Can you personalize content so that your customers feel your sites are created just for them?

Yes, our content has the personal touch! Some personalization, but room for improvement. No. What's personalization?

Artificial Intelligence

Are you tapping into the power of artificial intelligence to turbo charge your customer experiences?

Yes, we're right at the leading edge of AI driven personalization! Not quite, but we're making plans. No, we don't trust robots!

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Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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