Get to know CoreMedia with a personal introduction from an expert.
What you’ll get
- Explore key features relevant to you
- See how businesses like yours have grown with CoreMedia
- Guidance on changing platforms like a pro
Is your multilingual marketing hitting the mark?
Multilingual marketing means tailoring your content for customers' native languages, reflecting changes in regional information, and any differences in cultural meaning. You can avoid this becoming a resource-intensive operation by making sure you have a multilingual CMS like CoreMedia Content Cloud.
Customers expect to be spoken to in their own language. Demonstrating a little cultural sensitivity and understanding of local nuances can also go a long way towards building trust. Content Cloud makes adapting and publishing multilingual content easy. It also supports localization of SEO efforts, which improves natural search rankings and drives more traffic from search engines.
Global organizations often have teams working in different markets who need to create localized content. Often, they end up duplicating effort and working in siloes. Sharing files back and forth with translators, researching culturally relevant images or language terms, and trying to collaborate, share and reuse ideas across the enterprise is also time consuming. Content Cloud has automatic workflows to help teams share and reuse content and commerce elements efficiently, making it easy to work as one team to edit and publish localized content fast.
Machine or AI translations are useful, especially for large volumes of content. But you do still need a native human speaker to get involved, especially when it comes to properly reflecting your brand at a regional level. You also need to think about the hidden copy that visitors to your site don’t see, like meta descriptions and alt tags. These things are important for accessibility and search engine optimization and need to be properly translated too. We partner with Translation.com and Content Cloud connects with their Global Link translation platform, pulling in translated content directly to the CMS. You can trust the quality of their content translation and then access the full range of CMS tools to streamline the editing and publishing of multilingual content across your web estate.
Multilingual content that is tailored to your customer’s language, location, and culture builds instant relevance and increases trust in your brand.
Being instantly understood without relying on auto-translation gives you the confidence to expand into new markets and compete with native brands.
Appeal to the consumers who are happy to shop globally but want to do so in their native language, with the relevant information right at their fingertips.
Easily make your products and services accessible to customers across locales by personalizing visible and hidden content, like alt tags.
Global brands can demonstrate commitment to diversity and inclusion through culturally and linguistically tailored content across every touchpoint.
At CoreMedia, we're all about taking your digital experience to the next level! Your valuable feedback is what fuels our growth and helps us understand how we can serve you better. Rate us and receive a gift gard.
Our team of experts are your team of experts
What you’ll get
Surprise and delight customers with iconic content everywhere, all the time.
Nurture customers with personalized experiences at every opportunity.
Grow your business by connecting the buying journey and converting sales.
You’re a digital dinosaur!
You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.
It’s time to evolve.
Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.
You’re a fish!
Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.
The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.Connect with an expert
You’re a crocodile!
You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.
In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.Connect with an expert
You’re a lion!
You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.
But you can do more to keep your brand roaring!
As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.Connect with an expert
You’re Captain Content!
You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.
You're a superhero in the digital space.
Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.
In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.Connect with an expert