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Is your multilingual content marketing driving global engagement?
Maximize global reach with a multilingual content strategy.
Is your multilingual content marketing driving global engagement?
Multilingual marketing means tailoring your content for customers' native languages, reflecting changes in regional information, and any differences in cultural meaning. You can avoid this becoming a resource-intensive operation by making sure you have a multilingual CMS like CoreMedia Content Cloud.
Is your multilingual content marketing driving global engagement?
Customers expect to be spoken to in their own language. Demonstrating a little cultural sensitivity and understanding of local nuances can also go a long way towards building trust. Content Cloud makes adapting and publishing multilingual content easy. It also supports localization of SEO efforts, which improves natural search rankings and drives more traffic from search engines.
Is your multilingual content marketing driving global engagement?
Global organizations often have teams working in different markets who need to create localized content. Often, they end up duplicating effort and working in siloes. Sharing files back and forth with translators, researching culturally relevant images or language terms, and trying to collaborate, share and reuse ideas across the enterprise is also time consuming. Content Cloud has automatic workflows to help teams share and reuse content and commerce elements efficiently, making it easy to work as one team to edit and publish localized content fast.
Is your multilingual content marketing driving global engagement?
Machine or AI translations are useful, especially for large volumes of content. But you do still need a native human speaker to get involved, especially when it comes to properly reflecting your brand at a regional level. You also need to think about the hidden copy that visitors to your site don’t see, like meta descriptions and alt tags. These things are important for accessibility and search engine optimization and need to be properly translated too. We partner with Translation.com and Content Cloud connects with their Global Link translation platform, pulling in translated content directly to the CMS. You can trust the quality of their content translation and then access the full range of CMS tools to streamline the editing and publishing of multilingual content across your web estate.
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Smart content management
Surprise and delight customers with iconic content everywhere, all the time.
- Preview in-context before publishing
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Personalized experiences
Nurture customers with personalized experiences at every opportunity.
- Omnichannel customer targeting
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Convert visitors into buyers with conversational experiences, contextual content and a human touch.
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- Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
- Integrate live product feeds at a global scale
- Turn rich media into one click shoppable content
