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Smart Content Management

Multilingual content marketing

One home, countless global destinations.

Global leaders with hundreds of locations need an innovative, multilingual content marketing tool to streamline and automate content localization.  

Content Cloud makes it easy to manage your content across a global web estate. We’re the partner behind global brands and organizations, leading the way in content localization. From eCommerce and rich brand experiences to technical specs and information sharing, our content translation and localization tools make it easy for your teams to manage your content at a global scale.

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Is your multilingual marketing hitting the mark?

Make the most of multilingual.

What is multilingual marketing?

Multilingual marketing means tailoring your content for customers' native languages, reflecting changes in regional information, and any differences in cultural meaning. You can avoid this becoming a resource-intensive operation by making sure you have a multilingual CMS like CoreMedia Content Cloud.

Why is multilingual content marketing important?

Customers expect to be spoken to in their own language. Demonstrating a little cultural sensitivity and understanding of local nuances can also go a long way towards building trust. Content Cloud makes adapting and publishing multilingual content easy. It also supports localization of SEO efforts, which improves natural search rankings and drives more traffic from search engines.

What are the challenges of multilingual content marketing?

Global organizations often have teams working in different markets who need to create localized content. Often, they end up duplicating effort and working in siloes. Sharing files back and forth with translators, researching culturally relevant images or language terms, and trying to collaborate, share and reuse ideas across the enterprise is also time consuming. Content Cloud has automatic workflows to help teams share and reuse content and commerce elements efficiently, making it easy to work as one team to edit and publish localized content fast.

Can we just use automated translation?

Machine or AI translations are useful, especially for large volumes of content. But you do still need a native human speaker to get involved, especially when it comes to properly reflecting your brand at a regional level. You also need to think about the hidden copy that visitors to your site don’t see, like meta descriptions and alt tags. These things are important for accessibility and search engine optimization and need to be properly translated too. We partner with Translation.com and Content Cloud connects with their Global Link translation platform, pulling in translated content directly to the CMS. You can trust the quality of their content translation and then access the full range of CMS tools to streamline the editing and publishing of multilingual content across your web estate.

Key USPs

Deeper brand connection

Multilingual content that is tailored to your customer’s language, location, and culture builds instant relevance and increases trust in your brand.

Instant understanding

Being instantly understood without relying on auto-translation gives you the confidence to expand into new markets and compete with native brands.

Convenience converts

Appeal to the consumers who are happy to shop globally but want to do so in their native language, with the relevant information right at their fingertips.

Accessible to all

Easily make your products and services accessible to customers across locales by personalizing visible and hidden content, like alt tags.

Be the inclusive choice

Global brands can demonstrate commitment to diversity and inclusion through culturally and linguistically tailored content across every touchpoint.

Benefits of multilingual content marketing

Built-in workflows streamline what used to be a manual process, removing duplicated effort and helping your teams to manage market language variations. You can track and merge translation changes from a master language document using our workflows, then automatically publish to local language sites once content translations are approved.

We’ve created intuitive tools to streamline the entire translation process and improve cross-team and regional collaboration. Open APIs and pre-built connectors with leading translation platforms make it easy for your teams to localize content using translations directly in the CMS.

Set brand guidelines to maintain consistent standards across locations, while still allowing regional content teams to adapt content for their unique needs. Editors can see exactly where their content sits in the global site hierarchy, instantly preview content and compare master and variant content side by side to ensure consistency.

Global brands need to make sure their content works for every culture. The last thing you want is for your carefully crafted and well intentioned content to create a negative reaction locally. Content Cloud workflows can be tailored to identify precise target groups, allowing you to review and approve content for a specific market and audience. You can be sure differences are considered and understood across all your markets globally.

Even doing business in the same language from market to market, you will still need to adapt and localize your content. From product specifications and compliance changes to different shipping and return policies, we've made it quick and easy to create, reuse and publish content to account for market differences.

Features

Side by side editing

Our multisite tools are designed for concurrent editing, allowing for a side-by-side view of master translated or synchronized content.

Multisite relationships easily identified

Easily see and manage relationships between the master site, synchronized sites and the sites you’ve localized and translated.

Automation tools

Track localized and translated content against a master version, automatically syncing and publishing to local sites once reviewed and approved.

Custom workflows

Customize workflows to suit the needs of your organization, allowing your teams to collaborate, share, reuse and publish localized content fast.

Simple solutions

Digital Experience Platform

A unified toolkit.

Delight customers with seamless experiences across every touchpoint. Create omnichannel campaigns at speed. Integrate commerce and pull in customer and product data from CRM and PIM systems. Hyper-personalize with advanced AI tools.

 

Digital Experience Platform

Content management system

Compelling content. 

Content management is a joy when functionality just works. Publish, repurpose and localize content across your digital channels. Visualize how your content will look with instant preview across devices and campaign scenarios.

Content management system

(Hybrid) Headless CMS

Flexible and scalable.   

The freedom to innovate with hybrid headless architecture. Fully accessible code and over 150 pre-built connectors give developers the freedom to adapt and customize our DXP to create the perfect toolkit for you. 

(Hybrid) Headless CMS

CoreMedia Campaigns

Marketing campaigns made efficiently.   

Effortlessly plan, create, and manage multiple campaigns in countless formats, geographies, channels and languages. Orchestrate your content in a short period, all in one cloud-native application. 

CoreMedia Campaigns

Omnichannel Marketing Automation

Capitalize every opportunity.   

Trigger content to auto publish based on customer behaviors. Highlight channels, devices, regions and locations. Automate conversion follow-ups to keep customers moving through the buying journey in ways that work for them.

Omnichannel Marketing

Multilingual Content Marketing

Be relevant everywhere.  

Localize content across your global web estate. Custom workflows manage your translations. Update and sync market locations automatically. Highlight regional differences to be sure your content hits the mark, wherever in the world it’s published.   

Multilingual Content Marketing

Marketing Workflows

Coordinate your teams.  

Free your teams to deliver tasks instead of chasing them. Foster collaboration, reduce duplicated effort and feel free to create, safe in the knowledge that intelligent workflows ensure content is on brand, compliant and ready to go. 

Content marketing workflow

Digital Asset Management

Maximize your media.   

All your media assets in a single, secure location with our built-in digital asset management tool. Search, find and share assets across the entire organization using customized keywords that make sense to you. 

Digital Asset Management

Client success stories

Decker brands
Propelling fashion brands to the next digital level
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Personalised luxury retail experiences
VL [Picture]
Personalised luxury retail experiences

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