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Smart Content Management
Smart Content Management

Digital Experience Platform (DXP)

Elevate experience. Drive impact. 

To maintain competitive edge you need content management tools that can keep up. With CoreMedia’s Digital Experience Platform you get the power of our creative content engine, combined with the advanced capabilities and integrations of a best-of-breed DXP. 

Augment your current marketing technology or lay new foundations. With more than 150 pre-integrated components, including omnichannel content management and Digital Asset Management (DAM) straight out-of-the-box, your digital ambitions are within easy reach. 

Personalized Experiences Omnichannel

The difference between DXP and CMS?

The driver behind many global brands, our versatile DXP can support your digital ambitions for years to come.

What is a DXP?

Our composable Digital Experience Platform builds on the traditional functionality of a content management system. It adds the tools and integrations you need to fully unify your marketing toolkit, allowing you to deliver the digital experiences today's customers demand. Data, analytics and insights, commerce, omnichannel content and advanced personalization are a few of the features you can expect.

What are the benefits of a DXP?

A unified toolkit to deliver advanced customer experiences using a single software platform. Our DXP brings together customer data, product information, commerce tools and rich content, for end-to-end experience design. Utilize any current or future channel with true omnichannel content management. Powerful tools straight out-of-the-box, as well as endless options to customize using hundreds of pre-built connectors to the most popular 3rd party platforms. A flexible, scalable tool that will adapt to your needs.

What’s the difference between a CMS and DXP?

DXP and CMS both provide content management functionality, and our Content Cloud DXP has a powerful content management engine at its core. DXP’s go further though, building on traditional content capabilities with advanced features. Omnichannel capability extends your reach, allowing you to design content experiences across all customer touchpoints, not just websites. DXP’s have advanced personalization and marketing automation capabilities, analytics, and campaign testing features. A good DXP delivers deep integrations with CRM, commerce and product data, unifying these tools into a single experience design platform.

Which is the best DXP?

The best digital experience platform is one that will partner with you to help you understand and deliver the needs of your business, now and in the years to come. We work alongside complex global and multi-brand organizations that can’t be serviced by many vendors. We partner in long term relationships, scaling our DXP to meet the pace of change and innovation that leading brands and businesses need.

How to choose the right DXP for you:

Is it composable?

Can the DXP flex to suit your needs? Does it allow for custom configuration of out-of-the-box features like workflows or even the design of the content editor interface? Does it come with ready-made integrations to connect with your favorite 3rd party tools, including commerce and CRM. Does it have the ability to support custom architectures and bespoke integrations should you need them?

Is it scalable?

Can it scale and evolve as the needs of your business change? The landscape shifts quickly and you will need to respond. You need a platform that can accommodate new social media channels or point of sale tech, integrate with new AI tools or simply shift direction if you want to change your ecommerce provider for example.

Is it fast to deploy?

If it takes hundreds of days and an eye watering budget to get up and running, it’s not fit for purpose in todays fast moving environment. Look for fast deployment of out-of-the-box features so your marketers can be up and running quickly. Combine this with configuration and customization capabilities that your developers can work on without disturbing your marketers or the front-end customer experience.

Benefits

Empower your content experts to create and adapt content at speed. Respond to market opportunities fast with a streamlined process that can automatically publish content variations across multiple regions, languages and touchpoints. Global changes are instantly applied and content quickly renders to fit new designs.

Deliver content and assets across multiple sites, channels, apps, devices, and digital display systems, as well as regions and languages. Create seamless customer experiences no matter where or when customers interact with you.  

Effortlessly connect to industry-leading eCommerce tools including Salesforce, SAP and HCL commerce, as well as next generation headless commerce platforms like Elastic Path. Integrate rich media content into shopping experiences and join up customer buying journeys across channels and devices.

Build hyper-personalized brand experiences at a global scale. Import CRM data, segment customers and target content. Automate real-time content recommendations. Test drive and optimize content with built-in persona-based previews that give you countless options to customize consumer experiences.

Features

Hybrid headless

Hybrid headless architecture and fully accessible code gives developers freedom to adapt and customize to create the perfect toolkit for you.

Customer data

Pull data from your favorite 3rd party CDP, CRM and advanced Artificial intelligence tools to target content across customer touchpoints.

Simplified development

A unified environment for developing and deploying means reduced complexity to get you up and running fast.

Flexible customization

Pre-built connectors, modules and APIs to configure the perfect toolkit. Or simply run with out-of-the-box features as they come.

Collaboration at the core

Single centralized platform promoting collaboration across teams, reducing duplication and increasing speed.

Ready made integrations

Open API architecture and pre-built connectors allow developers to integrate third-party tools through a single user interface.

Client success stories

Decker brands
Propelling fashion brands to the next digital level
Yoox [Picture]
Personalised luxury retail experiences
VL [Picture]
Personalised luxury retail experiences

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Convert visitors into buyers with conversational experiences, contextual content and a human touch.

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Grow your business by connecting the buying journey and converting sales.

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