Digital Experience Platform (DXP)

Elevate experience. Drive impact. 

To maintain competitive edge you need content management tools that can keep up. With CoreMedia’s Digital Experience Platform you get the power of our creative content engine, combined with the advanced capabilities and integrations of a best-of-breed DXP. 

Augment your current marketing technology or lay new foundations. With more than 150 pre-integrated components, including omnichannel content management and Digital Asset Management (DAM) straight out-of-the-box, your digital ambitions are within easy reach. 


The difference between DXP and CMS?

The driver behind many global brands, our versatile DXP can support your digital ambitions for years to come.

What is a DXP?

Our composable Digital Experience Platform builds on the traditional functionality of a content management system. It adds the tools and integrations you need to fully unify your marketing toolkit, allowing you to deliver the digital experiences today's customers demand. Data, analytics and insights, commerce, omnichannel content and advanced personalization are a few of the features you can expect.

What are the benefits of a DXP?

A unified toolkit to deliver advanced customer experiences using a single software platform. Our DXP brings together customer data, product information, commerce tools and rich content, for end-to-end experience design. Utilize any current or future channel with true omnichannel content management. Powerful tools straight out-of-the-box, as well as endless options to customize using hundreds of pre-built connectors to the most popular 3rd party platforms. A flexible, scalable tool that will adapt to your needs.

What’s the difference between a CMS and DXP?

DXP and CMS both provide content management functionality, and our Content Cloud DXP has a powerful content management engine at its core. DXP’s go further though, building on traditional content capabilities with advanced features. Omnichannel capability extends your reach, allowing you to design content experiences across all customer touchpoints, not just websites. DXP’s have advanced personalization and marketing automation capabilities, analytics, and campaign testing features. A good DXP delivers deep integrations with CRM, commerce and product data, unifying these tools into a single experience design platform.

Which is the best DXP?

The best digital experience platform is one that will partner with you to help you understand and deliver the needs of your business, now and in the years to come. We work alongside complex global and multi-brand organizations that can’t be serviced by many vendors. We partner in long term relationships, scaling our DXP to meet the pace of change and innovation that leading brands and businesses need.

How to choose the right DXP for you:

Is it composable?

Can the DXP flex to suit your needs? Does it allow for custom configuration of out-of-the-box features like workflows or even the design of the content editor interface? Does it come with ready-made integrations to connect with your favorite 3rd party tools, including commerce and CRM. Does it have the ability to support custom architectures and bespoke integrations should you need them?

Is it scalable?

Can it scale and evolve as the needs of your business change? The landscape shifts quickly and you will need to respond. You need a platform that can accommodate new social media channels or point of sale tech, integrate with new AI tools or simply shift direction if you want to change your ecommerce provider for example.

Is it fast to deploy?

If it takes hundreds of days and an eye watering budget to get up and running, it’s not fit for purpose in todays fast moving environment. Look for fast deployment of out-of-the-box features so your marketers can be up and running quickly. Combine this with configuration and customization capabilities that your developers can work on without disturbing your marketers or the front-end customer experience.


Empower your content experts to create and adapt content at speed. Respond to market opportunities fast with a streamlined process that can automatically publish content variations across multiple regions, languages and touchpoints. Global changes are instantly applied and content quickly renders to fit new designs.

Deliver content and assets across multiple sites, channels, apps, devices, and digital display systems, as well as regions and languages. Create seamless customer experiences no matter where or when customers interact with you.  

Effortlessly connect to industry-leading eCommerce tools including Salesforce, SAP and HCL commerce, as well as next generation headless commerce platforms like Elastic Path. Integrate rich media content into shopping experiences and join up customer buying journeys across channels and devices.

Build hyper-personalized brand experiences at a global scale. Import CRM data, segment customers and target content. Automate real-time content recommendations. Test drive and optimize content with built-in persona-based previews that give you countless options to customize consumer experiences.


Hybrid headless

Hybrid headless architecture and fully accessible code gives developers freedom to adapt and customize to create the perfect toolkit for you.

Customer data

Pull data from your favorite 3rd party CDP, CRM and advanced Artificial intelligence tools to target content across customer touchpoints.

Simplified development

A unified environment for developing and deploying means reduced complexity to get you up and running fast.

Flexible customization

Pre-built connectors, modules and APIs to configure the perfect toolkit. Or simply run with out-of-the-box features as they come.

Collaboration at the core

Single centralized platform promoting collaboration across teams, reducing duplication and increasing speed.

Ready made integrations

Open API architecture and pre-built connectors allow developers to integrate third-party tools through a single user interface.

Client success stories

Propelling fashion brands to the next digital level
Personalised luxury retail experiences
Personalised luxury retail experiences

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What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 

Elevate your digital experiences.

Choosing a CMS is a big decision. We’re here to help. Leave your details for a personalized consultation on how CoreMedia can tame the complex and help you realize your digital ambitions.


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How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

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Digital channels

Do you have a well-coordinated, multi-channel presence?

Yes, our content is everywhere all the time! Some is and some isn't. No, our content and data is all over the place.

Content teams

Are your content teams aligned, working together across departments and countries?

Yeah, we're like a well oiled machine! Kind of, but we still waste a lot of effort. No, the left hand doesn't know what the right is doing.

Data tools

Are your content, commerce and customer data tools integrated into a single toolkit?

Yes, we've got everything we need in a single software tool! Not really, we use multiple tools but they're not integrated. Defnitely not, our systems don't talk to each other at all.

Asset management

Is your brand content, product info and customer data all stored in one secure, globally accessible place?

Yes, we've got tight control of all our content and data. Some is and some isn't. No, our content and data is all over the place.


Can you merge brand content with commerce?

Yes, we seamlessly integrate ecommerce with our rich media content. We have commerce and rich content on the same sites, but they're not really integrated. No, our storefronts are completely separate.

Omnichannel marketing

Are your customer experiences seamless across desktop, mobile, apps and all other channels?

Yes, we are everywhere our customers need us to be! We have a good spread of channels, but not exhaustive. No, we focus mainly on desktop websites.


Can you update campaign content and product info across all your sites in minutes?

Yes, we can update our whole web estate at the touch of a button. It's ok, but could be faster. No, it takes an age to update all our sites.

Global control

Do you have global control of your content, with the flexibility to cater for local differences?

Yes, we can localize all day long without compromising global standards. Some control, but could be better. No, our content standards vary with no global oversight.

Personalized content

Can you personalize content so that your customers feel your sites are created just for them?

Yes, our content has the personal touch! Some personalization, but room for improvement. No. What's personalization?

Artificial Intelligence

Are you tapping into the power of artificial intelligence to turbo charge your customer experiences?

Yes, we're right at the leading edge of AI driven personalization! Not quite, but we're making plans. No, we don't trust robots!


Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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