Get to know CoreMedia with a personal introduction from an expert.
What you’ll get
- Explore key features relevant to you
- See how businesses like yours have grown with CoreMedia
- Guidance on changing platforms like a pro
The difference between DXP and CMS?
The driver behind many global brands, our versatile DXP can support your digital ambitions for years to come.
Our composable Digital Experience Platform builds on the traditional functionality of a content management system. It adds the tools and integrations you need to fully unify your marketing toolkit, allowing you to deliver the digital experiences today's customers demand. Data, analytics and insights, commerce, omnichannel content and advanced personalization are a few of the features you can expect.
A unified toolkit to deliver advanced customer experiences using a single software platform. Our DXP brings together customer data, product information, commerce tools and rich content, for end-to-end experience design. Utilize any current or future channel with true omnichannel content management. Powerful tools straight out-of-the-box, as well as endless options to customize using hundreds of pre-built connectors to the most popular 3rd party platforms. A flexible, scalable tool that will adapt to your needs.
DXP and CMS both provide content management functionality, and our Content Cloud DXP has a powerful content management engine at its core. DXP’s go further though, building on traditional content capabilities with advanced features. Omnichannel capability extends your reach, allowing you to design content experiences across all customer touchpoints, not just websites. DXP’s have advanced personalization and marketing automation capabilities, analytics, and campaign testing features. A good DXP delivers deep integrations with CRM, commerce and product data, unifying these tools into a single experience design platform.
The best digital experience platform is one that will partner with you to help you understand and deliver the needs of your business, now and in the years to come. We work alongside complex global and multi-brand organizations that can’t be serviced by many vendors. We partner in long term relationships, scaling our DXP to meet the pace of change and innovation that leading brands and businesses need.
How to choose the right DXP for you:
Can the DXP flex to suit your needs? Does it allow for custom configuration of out-of-the-box features like workflows or even the design of the content editor interface? Does it come with ready-made integrations to connect with your favorite 3rd party tools, including commerce and CRM. Does it have the ability to support custom architectures and bespoke integrations should you need them?
Can it scale and evolve as the needs of your business change? The landscape shifts quickly and you will need to respond. You need a platform that can accommodate new social media channels or point of sale tech, integrate with new AI tools or simply shift direction if you want to change your ecommerce provider for example.
If it takes hundreds of days and an eye watering budget to get up and running, it’s not fit for purpose in todays fast moving environment. Look for fast deployment of out-of-the-box features so your marketers can be up and running quickly. Combine this with configuration and customization capabilities that your developers can work on without disturbing your marketers or the front-end customer experience.
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Our team of experts are your team of experts
What you’ll get
Surprise and delight customers with iconic content everywhere, all the time.
Nurture customers with personalized experiences at every opportunity.
Grow your business by connecting the buying journey and converting sales.
You’re a digital dinosaur!
You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.
It’s time to evolve.
Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.
You’re a fish!
Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.
The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.Connect with an expert
You’re a crocodile!
You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.
In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.Connect with an expert
You’re a lion!
You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.
But you can do more to keep your brand roaring!
As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.Connect with an expert
You’re Captain Content!
You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.
You're a superhero in the digital space.
Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.
In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.Connect with an expert