Smart Content Management

Are your teams at one with their content management system?

Our Content Management System
Headless CMS flexibility

Client story

Australian Broadcasting Corporation scoops new audiences with CoreMedia. 

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The Challenges of Branded Content in the All-Digital Era

More on branded content
Build a brand

Omnichannel content

Adapt to shifting customer demands and expectations, regardless of the channel.

Omnichannel delivery
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Smart Content Management

Iconic experiences

Client story

ABC News


Branded content era

Omnichannel content

Everywhere, all the time

Content Karma

Content to inspire and delight.

Creating content that inspires and delights customers isn’t easy, but your content management platform should be.  

Set your teams free with our powerful content management tools. Deeply personalized customer experiences are easy to compose, edit, preview, and publish instantly across every channel. 

Keep it all up to standard with our built-in compliance features. Get ahead with scheduling and workflows to accelerate the sign-off process.

About our DXP

Tame complexity and bring your digital ambitions to life.

Hybrid Headless flexibility delivers outstanding customer experiences for global brands.

Global organisations need the flexibility to evolve as digital properties grow. CoreMedia combines exceptional content management capability straight out-of-the-box, with a composable architecture that gives you the freedom and flexibility to innovate and evolve when you need to. 

We call it hybrid headless. It’s a future-proof solution right in the sweet spot between full stack and headless CMS. It powers some of today’s most recognizable global brands, including Louis Vuitton, Deckers, Finnair, Pandora, Net-a-Porter, Emerson and MTV.

Our client success stories
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Simple solutions to tame complexity.

  • Struggling to merge customer data and drive sales with personalized buying journeys? We know how.

  • Looking for effective workflow and governance to keep your content compliant across global markets? We do that.  

  • Need to drive efficiency across siloed teams, brands and markets? We can help. 


What makes it smart?

World-class content management combined with the flexibility to innovate.  

Delight customers at every touchpoint

Transform every touchpoint with experiences that keep customers coming back.
Create rich omnichannel campaigns and manage content across your entire digital estate from a single technology platform. Websites, social media, email, ads and point of sale, with our flexible platform you can handle any current or future channel.

Creative freedom, with central control 

Give your teams the freedom to create, safe in the knowledge that intelligent workflows will always ensure content is on brand, market compliant and ready to go. Keep your campaigns on track with tools to share and repurpose content across channels, devices and markets., and bring them to life using the live preview tool.  

Technical flexibility to innovate and evolve

Our hybrid headless architecture gives your developers the freedom to make our CMS their own. Fully accessible code means devs can use API connectors to create the perfect marketing toolkit for you. At the same time our core content management features come ready made, straight out-of-the-box with no customization required. You have the freedom and flexibility to choose.

Customer-centric personalization

Keep customers at the core of your campaigns with our content personalization tools. Personalize customer journeys with recommended content. Build personas and automate content experiences to match customer behaviors. Feed from your CRM and product inventory to connect customer insights and product info with your content. Connect advanced AI driven personalization tools with our pre-built connectors.

Multilanguage localization to drive ROI

Tailor content for your customers native language and culture. Adapt and publish multilingual content across unlimited locations. Track and merge translation changes from master languages and automatically publish approved content to local language sites. Localize SEO efforts and improve Google rank. Use currency tools to sync prices across locations. Integrate with leading translation platforms with our pre-built connectors. 

Cross team collaboration

Remove bureaucratic hurdles by defining your own customized workflows. Manage users, creators, editors and stakeholders and co-ordinate teams without restricting their creativity. Keep track of live and completed workflows, so you know exactly where your content is in the process.

Manage your media assets globally

Centralize your digital content and media assets in a single, secure location with our built-in digital asset management tool. Ensure brand consistency across the board. Search, find and share assets across the organization. Reduce duplication of effort and drive collaboration with your teams.

Simple solutions

Digital Experience Platform

A unified toolkit.

Delight customers with seamless experiences across every touchpoint. Create omnichannel campaigns at speed. Integrate commerce and pull in customer and product data from CRM and PIM systems. Hyper-personalize with advanced AI tools.


Digital Experience Platform

Content management system

Compelling content. 

Content management is a joy when functionality just works. Publish, repurpose and localize content across your digital channels. Visualize how your content will look with instant preview across devices and campaign scenarios.

Content management system

(Hybrid) Headless CMS

Flexible and scalable.   

The freedom to innovate with hybrid headless architecture. Fully accessible code and over 150 pre-built connectors give developers the freedom to adapt and customize our DXP to create the perfect toolkit for you. 

(Hybrid) Headless CMS

CoreMedia Campaigns

Marketing campaigns made efficiently.   

Effortlessly plan, create, and manage multiple campaigns in countless formats, geographies, channels and languages. Orchestrate your content in a short period, all in one cloud-native application. 

CoreMedia Campaigns

Omnichannel Marketing Automation

Capitalize every opportunity.   

Trigger content to auto publish based on customer behaviors. Highlight channels, devices, regions and locations. Automate conversion follow-ups to keep customers moving through the buying journey in ways that work for them.

Omnichannel Marketing

Multilingual Content Marketing

Be relevant everywhere.  

Localize content across your global web estate. Custom workflows manage your translations. Update and sync market locations automatically. Highlight regional differences to be sure your content hits the mark, wherever in the world it’s published.   

Multilingual Content Marketing

Marketing Workflows

Coordinate your teams.  

Free your teams to deliver tasks instead of chasing them. Foster collaboration, reduce duplicated effort and feel free to create, safe in the knowledge that intelligent workflows ensure content is on brand, compliant and ready to go. 

Content marketing workflow

Digital Asset Management

Maximize your media.   

All your media assets in a single, secure location with our built-in digital asset management tool. Search, find and share assets across the entire organization using customized keywords that make sense to you. 

Digital Asset Management

Omnichannel content preview

Visually see your edits in real-time or preview as your customers will see it. Simulate how your content will look across channels, devices and in different campaign scenarios.

Quick creation of landing pages

Marketing teams can easily and quickly create custom landing pages or any other HTML-based elements in minutes without involving developers.

API based architecture

Integrate your favorite tools with over 150 pre-built connectors that let your developers customize the DXP to create your perfect toolkit.

Integrated personalization

Leverage data from your favorite Customer Data Platforms and utilize the power of Artificial Intelligence tools for hyper-personalized content.

Contextual experiences based on data

Design and simulate rich customer experiences based on demographic data, location, language, behaviour, device, browsing history and more.

Fast moving campaigns

Respond to market opportunities quickly by creating, launching and managing omnichannel campaigns in multiple languages across all your regions.

Client success stories

Propelling fashion brands to the next digital level
Personalised luxury retail experiences
Personalised luxury retail experiences

Review us so we can do better

At CoreMedia, we're all about taking your digital experience to the next level! Your valuable feedback is what fuels our growth and helps us understand how we can serve you better. Rate us and receive a gift gard.

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Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Explore and learn with our resources
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Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 

Elevate your digital experiences.

Choosing a CMS is a big decision. We’re here to help. Leave your details for a personalized consultation on how CoreMedia can tame the complex and help you realize your digital ambitions.


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How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

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Digital channels

Do you have a well-coordinated, multi-channel presence?

Yes, our content is everywhere all the time! Some is and some isn't. No, our content and data is all over the place.

Content teams

Are your content teams aligned, working together across departments and countries?

Yeah, we're like a well oiled machine! Kind of, but we still waste a lot of effort. No, the left hand doesn't know what the right is doing.

Data tools

Are your content, commerce and customer data tools integrated into a single toolkit?

Yes, we've got everything we need in a single software tool! Not really, we use multiple tools but they're not integrated. Defnitely not, our systems don't talk to each other at all.

Asset management

Is your brand content, product info and customer data all stored in one secure, globally accessible place?

Yes, we've got tight control of all our content and data. Some is and some isn't. No, our content and data is all over the place.


Can you merge brand content with commerce?

Yes, we seamlessly integrate ecommerce with our rich media content. We have commerce and rich content on the same sites, but they're not really integrated. No, our storefronts are completely separate.

Omnichannel marketing

Are your customer experiences seamless across desktop, mobile, apps and all other channels?

Yes, we are everywhere our customers need us to be! We have a good spread of channels, but not exhaustive. No, we focus mainly on desktop websites.


Can you update campaign content and product info across all your sites in minutes?

Yes, we can update our whole web estate at the touch of a button. It's ok, but could be faster. No, it takes an age to update all our sites.

Global control

Do you have global control of your content, with the flexibility to cater for local differences?

Yes, we can localize all day long without compromising global standards. Some control, but could be better. No, our content standards vary with no global oversight.

Personalized content

Can you personalize content so that your customers feel your sites are created just for them?

Yes, our content has the personal touch! Some personalization, but room for improvement. No. What's personalization?

Artificial Intelligence

Are you tapping into the power of artificial intelligence to turbo charge your customer experiences?

Yes, we're right at the leading edge of AI driven personalization! Not quite, but we're making plans. No, we don't trust robots!


Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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