The Australian Broadcasting Corporation is the public media organization in Australia. Every day, CoreMedia helps ABC publish thousands of videos, podcasts, news stories, trailers and articles to Australians across every conceivable channel.  

The pace is fast and furious, accuracy and integrity are crucial. 1,500 content editors make it happen, using Content Cloud to react to breaking news across every channel and content format.  

Our built-in DAM stores content and scales to fit what’s needed. Templates built-in to CoreMedia Studio make repurposing and reusing content across channels and formats quick and easy. Tweaking content is easy for content editors using built-in formatting tools like crop, flip and focus.  

Tagging features let editors assign topics and themes to content, setting rules for what content should appear where, delivering increasingly localized content experiences. 

Third party content delivery tools are integrated with CoreMedia bringing together many more simultaneous users, all creating, editing and publishing huge amounts of content across channels, formats and devices. 

As their content plans, teams, and outputs have grown, ABC have become market-leaders in writing and publishing fast-paced content.  

Defined and streamlined workflows have given teams control and confidence about compliance. This frees creativity, inspiring editors to create and publish content.  

Local audiences have benefited from increasingly tailored homepages and audiences have expanded as new content and formats have grown across websites, mobile, apps and social channels. 

We expect to see exponential growth in video and audio content. It’s what audiences expect and what keeping pace with competitors demands.  

We’ll further enhance the audiences experience with more refined targeting and tailoring, making content more timely, hyper-local and relevant. They’ll always be new formats and new channels to consider, just watch this space!