White Papers & E-books

Navigating the future: Maximizing the top 7 trends in customer experience

It explores seven transformative trends in customer experience (CX) that are reshaping industries and provides a subsequent roadmap for organizations to thrive in this rapidly evolving arena.

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Busting the 5 most common personalization myths

In this white paper, we shatter all the myths and help you develop a winning personalization strategy that can elevate your campaigns to exceptional performance.

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Revolutionizing customer-centric solutions with AI-powered advanced personalization

In this collaborative piece with CMSWire, we explore how a mature personalization strategy and seamless AI-human interaction create a customer-centric approach, improving digital customer experiences.

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Bridging technology and human connection for increased sales and lasting loyalty

This collaborative e-book with CMSWire helps businesses bridge the gap between technology and human connections. Discover the key to nurturing lasting customer relationships.

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A guide to scaling your multilingual brand: Powered by AI, automation and smart localization workflows

Brands that get localization right will reap the benefits of globalization. Discover how AI and automation drive strategic content localization for scalable business growth, with this white paper.

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CoreMedia CX Consumer Study 2024: The Three Key Pillars of Customer Experience

Discover how businesses are adapting to meet the evolving demands of digital commerce in our latest study. With insights from 2,535 respondents across Germany, France, Italy, the UK, and the USA, learn how businesses leverage data and AI to provide personalized, seamless experiences with a human touch. Download the white paper now to explore findings and unlock strategies for success in the digital era.

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Whitepaper CX Consumer Study
Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

separate channels animation circle t-rex dinosaur square
Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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