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Busting the 5 most common personalization myths

Personalization has long been a buzzword in marketing, but the need to master it is now more urgent than ever. With the rise of AI, customer expectations have soared. They demand that brands engage with them in ways that truly resonate, and when brands fall short, customers take their business elsewhere.

In this white paper, we shatter all the myths and help you develop a winning personalization strategy that can elevate your campaigns to exceptional performance.

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What you’ll learn:

Discover the true meaning of personalization

Demystify the top 5 personalization myths and learn how to overcome them

Learn how to craft a successful personalization strategy that delights customers and fosters loyalty

"76% of consumers expect personalized interactions and 71% become frustrated if they don’t get them"

 

McKinsey & Company

"We’ve come a long way from placing a customer’s first name in the subject line of an email and calling that personalization. It’s time to take a step back and re-evaluate what it really means."

Ulrike Heidler, Director of Sales Engineering Americas at CoreMedia

"While 85% of companies believe they are delivering personalized experiences, only 60% of consumers agree."

Twilio

"More than a feature, personalization is a fundamental approach to the customer experience. It’s about enabling contextualization, relevance, and responsiveness to create more connected, enjoyable interactions."

Barbara Eigner, Chief Marketing Officer at CoreMedia
White Papers & E-books

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A guide to scaling your multilingual brand: Powered by AI, automation and smart localization workflows

Brands that get localization right will reap the benefits of globalization. Discover how AI and automation drive strategic content localization for scalable business growth, with this white paper.

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Revolutionizing customer-centric solutions with AI-powered advanced personalization

In this collaborative piece with CMSWire, we explore how a mature personalization strategy and seamless AI-human interaction create a customer-centric approach, improving digital customer experiences.

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Bridging technology and human connection for increased sales and lasting loyalty

This collaborative e-book with CMSWire helps businesses bridge the gap between technology and human connections. Discover the key to nurturing lasting customer relationships.

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Role based benefits

Marketer

What if you could launch campaigns instantly across 150 countries in 40 languages - driving conversions with personalized experiences powered by real-time data and insights?

  • Easily coordinate global campaigns across teams via one central interface
  • Use powerful translation workflows to stay on top of localization needs
  • Integrate AI driven hyper-personalization and dynamic content to optimize in real-time
  • Boost conversions with dynamic, guided experiences like video shopping, chatbots, and live chat

Director eCommerce

What if you could convert 50% or more of your website visitors into paying, repeat customers?

  • Move into high-velocity marketing to react immediately to trends
  • Orchestrate multi-experiences that merge content and commerce
  • Ensure brand consistency across all touchpoints with less manual work

Editor

What if you could reduce your time-to-web for new content from weeks to hours or even minutes with the help of AI?

  • Create, optimize and translate content faster with AI
  • Launch your new site on CoreMedia Content Cloud in just 8 weeks
  • Create regionalized campaigns in hours instead of weeks
  • Make and publish changes instantly - no need to wait for overnight replication

Developer

What if you could quickly connect your content platform to over 150 of the world's leading third party apps?

  • Connect to all leading eCommerce and Marketing platforms
  • One centralized UI for streamlined collaboration between teams
  • Easily integrate additional third-party apps with our Hubs API

Call Center Manager

What if your agents could effortlessly manage every customer interaction - voice, video, chat, and social - with real-time insights right at their fingertips?

  • Handle customer interactions from multiple channels through a single, user-friendly interface
  • Leverage advanced AI for real-time sentiment analysis and proactive engagement
  • Prioritize high-value contacts, routing them to the best available agents for a tailored experience
  • Enhance customer journeys with dynamic conversational tools like video calls, chatbots, and live chat, delivering the right support at the right time
2024 EcoVadis Silver Sustainability Rating
ISO Certification for CoreMedia
CIO Review Digital Experience Platform of the Year 2024