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Email & SMS marketing campaigns with CoreMedia

Deliver personalized campaigns that go beyond using customer names. 

CoreMedia empowers you to create highly targeted, automated email and SMS campaigns that maximize engagement and ROI with our customer experience platform. Easily create and create campaigns with AI personalization using ready-to-use templates according to your branding, all within one user-friendly enterprise CMS platform.

Omnichannel Orchestration

Connect with your audience through marketing automation

Take your marketing campaigns to the next level with CoreMedia’s composable CMS and DXP solutions.

What is email marketing?

Email marketing involves sending personalized campaigns directly to customer inboxes to promote products, services, or content. From newsletters to promotional and transactional emails, CoreMedia’s CMS with marketing automation ensures content is dynamic, relevant, and conversion-focused.

What is SMS Marketing?

SMS marketing refers to sending promotional messages, updates, or alerts to audiences via text. Known for high open rates and immediacy, CoreMedia enables you to personalize SMS campaigns, ensuring trust, clear calls to action, and optimal timing.

Tips for a successful email marketing campaign

  1. Understand your audience and segment lists by demographics or behavior
  2. Personalize content beyond names with targeted offers and relevant language
  3. Keep layouts simple with strong CTAs
  4. Use engaging subject lines
  5. Leverage automation workflows to improve efficiency

Tips for a successful SMS marketing campaign

  • Obtain explicit customer consent to remain compliant
  • Clearly identify your brand for trust and context
  • Use concise, simple language with clear CTAs
  • Segment audiences for tailored messaging
  • Time campaigns carefully to maximize impact
Benefits of combining email & SMS marketing campaigns using our personalization engine.

Reach more customers by integrating email and SMS, and refine targeting with detailed engagement data.  By utilizing both channels, you can monitor open rates and engagement, enabling you to segment users effectively based on their preferences. This enhances customer satisfaction with your marketing efforts and diminishes the risk of being labeled as spam.

Leverage CoreMedia’s marketing automation tools to trigger email and SMS workflows based on customer behavior, saving time and ensuring accuracy.

Select the most appropriate channel for each communication with AI personalization: email for detailed content and SMS for immediate action.

Track open rates, CTRs, and conversions across both channels to make informed decisions and optimize campaigns.

Combine analytics from both email and SMS to gather reviews, increase leads, and encourage cross-channel subscriptions.

Stay compliant with GDPR, TCPA, and other regulations with CoreMedia’s built-in consent and opt-out management.Stay legally compliant with marketing regulations like GDPR and TCPA to avoid potential legal headaches. Our platform handles subscriber consent, opt-outs, and other compliance needs effortlessly.

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Dynamic Content

Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized Experiences

Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Omnichannel content strategy for CoreMedia Touchpoints with AI personalization

Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Guided Selling

Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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Elevate your digital experiences.

Choosing a DXP is a big decision, and we’re here to help. Whether you're looking for a new CMS or want to enhance your website with engagement tools to boost conversions, we'll consult you to realize your digital ambitions.

 

CoreMedia Experience Platform

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