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Email & SMS Marketing Campaigns

Personalize campaigns beyond names to boost results.

Enhance your customer experience with targeted emails and SMS messages, for impactful omnichannel communication that drives results. Utilize real-time customer data and insights to tailor each message, for maximum relevance and engagement. Easily create and personalize campaigns using ready-to-use templates according to your branding, all within one user-friendly platform.

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Connect with your audience through Email & SMS Marketing Campaigns

Take your marketing campaigns to the next level with CoreMedia’s solutions.

What is Email Marketing?

Email Marketing involves sending email campaigns directly to your audience’s inboxes to promote products, services, or content. It has been shown to improve results, such as driving sales, improving traffic to the website or nurturing relationships, especially when taking advantage of real-time personalization tactics. It includes a variety of email formats, such as newsletters, promotional emails, transactional emails, and more.

What is SMS Marketing?

SMS Marketing, also known as text message marketing, refers to sending promotional messages, updates, or alerts to a targeted audience via text messages. These messages are limited to 160 characters and are typically used to promote products, services, events, or other offers. This type of campaign is known for its immediacy, high opening rates, and potential for driving quick responses from customers.

Tips for a successful Email Marketing Campaign

These are key steps to set your Email Marketing Campaigns up for success. Firstly, understand your audience, including their characteristics, interests, and preferences. Segment your lists based on demographics and interests, and personalize content beyond just names, offering tailored language and offers. Moreover, keep layouts simple, avoiding overload with information or images. Include clear call-to-actions to direct your audience effectively. Finally, use attention-grabbing subject lines and utilize automation workflows to save time and minimize errors.

Tips for a successful SMS Marketing Campaign

When it comes to SMS Marketing Campaigns, these are essential best practices to follow. First, obtain explicit consent to send text messages, ensuring clear disclosure and avoiding overuse. Then, ensure that the recipients know your company for context and trust, by clearly identifying your brand on the sender. Try to always use simple language and include clear call-to-actions with relevant links. But make it personal and utilize segmentation and personalization to tailor the messages to the audiences’ preference and characteristics. Lastly, consider timing carefully and choose optimal times for sending messages.

Benefits of combining Email & SMS Marketing Campaigns

Integrating Email and SMS messages in your omnichannel plan broadens your reach to more customers. By utilizing both channels, you can monitor open rates and engagement, enabling you to segment users effectively based on their preferences. This enhances customer satisfaction with your marketing efforts and diminishes the risk of being labeled as spam.

Our marketing automation features empower you to create dynamic Email and SMS workflows based on customer actions or predefined triggers. This streamlines the customer journey and ensures timely, highly relevant messaging to each customer.

Emails are perfect for conveying detailed messages and newsletters, serving as an ideal platform for non-urgent information or content customers may wish to save for future reference (e.g., product or service details). Text messages are effective for delivering concise and time-sensitive information that requires immediate customer interaction (e.g., reminders). By selecting the most suitable medium for each communication, you’ll enhance your customers’ experience.

Monitor the performance of your Email and SMS campaigns by monitoring key metrics such as open rate, click-through rate and conversions. Use this data to measure campaign effectiveness and make data-driven decisions.

Combining SMS and Email Marketing boosts crucial business metrics with robust analytics from both solutions. Both SMS and Email can gather feedback and reviews. SMS excels in interactive communication, while email is ideal to showcase images or videos. Moreover, using both solutions enables leveraging one channel to drive subscribers for the other. For instance, using text messaging to encourage people to become email subscribers and vice versa, with the goal of obtaining more leads or additional contact information.

Stay legally compliant with marketing regulations like GDPR and TCPA to avoid potential legal headaches. Our platform ensures full compliance with EU regulations, handling subscriber consent, opt-outs, and other compliance needs effortlessly.

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Nurture customers with personalized experiences at every opportunity.

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Convert visitors into buyers with conversational experiences, contextual content and a human touch.

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How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

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Digital channels

Do you have a well-coordinated, multi-channel presence?

Yes, our content is everywhere all the time! Some is and some isn't. No, our content and data is all over the place.

Content teams

Are your content teams aligned, working together across departments and countries?

Yeah, we're like a well oiled machine! Kind of, but we still waste a lot of effort. No, the left hand doesn't know what the right is doing.

Data tools

Are your content, commerce and customer data tools integrated into a single toolkit?

Yes, we've got everything we need in a single software tool! Not really, we use multiple tools but they're not integrated. Defnitely not, our systems don't talk to each other at all.

Asset management

Is your brand content, product info and customer data all stored in one secure, globally accessible place?

Yes, we've got tight control of all our content and data. Some is and some isn't. No, our content and data is all over the place.

eCommerce

Can you merge brand content with commerce?

Yes, we seamlessly integrate ecommerce with our rich media content. We have commerce and rich content on the same sites, but they're not really integrated. No, our storefronts are completely separate.

Omnichannel marketing

Are your customer experiences seamless across desktop, mobile, apps and all other channels?

Yes, we are everywhere our customers need us to be! We have a good spread of channels, but not exhaustive. No, we focus mainly on desktop websites.

Campaigns

Can you update campaign content and product info across all your sites in minutes?

Yes, we can update our whole web estate at the touch of a button. It's ok, but could be faster. No, it takes an age to update all our sites.

Global control

Do you have global control of your content, with the flexibility to cater for local differences?

Yes, we can localize all day long without compromising global standards. Some control, but could be better. No, our content standards vary with no global oversight.

Personalized content

Can you personalize content so that your customers feel your sites are created just for them?

Yes, our content has the personal touch! Some personalization, but room for improvement. No. What's personalization?

Artificial Intelligence

Are you tapping into the power of artificial intelligence to turbo charge your customer experiences?

Yes, we're right at the leading edge of AI driven personalization! Not quite, but we're making plans. No, we don't trust robots!

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Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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