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Connect with your audience through Email & SMS Marketing Campaigns
Take your marketing campaigns to the next level with CoreMedia’s solutions.
What is Email Marketing?
Email Marketing involves sending email campaigns directly to your audience’s inboxes to promote products, services, or content. It has been shown to improve results, such as driving sales, improving traffic to the website or nurturing relationships, especially when taking advantage of real-time personalization tactics. It includes a variety of email formats, such as newsletters, promotional emails, transactional emails, and more.
What is SMS Marketing?
SMS Marketing, also known as text message marketing, refers to sending promotional messages, updates, or alerts to a targeted audience via text messages. These messages are limited to 160 characters and are typically used to promote products, services, events, or other offers. This type of campaign is known for its immediacy, high opening rates, and potential for driving quick responses from customers.
Tips for a successful Email Marketing Campaign
These are key steps to set your Email Marketing Campaigns up for success. Firstly, understand your audience, including their characteristics, interests, and preferences. Segment your lists based on demographics and interests, and personalize content beyond just names, offering tailored language and offers. Moreover, keep layouts simple, avoiding overload with information or images. Include clear call-to-actions to direct your audience effectively. Finally, use attention-grabbing subject lines and utilize automation workflows to save time and minimize errors.
Tips for a successful SMS Marketing Campaign
When it comes to SMS Marketing Campaigns, these are essential best practices to follow. First, obtain explicit consent to send text messages, ensuring clear disclosure and avoiding overuse. Then, ensure that the recipients know your company for context and trust, by clearly identifying your brand on the sender. Try to always use simple language and include clear call-to-actions with relevant links. But make it personal and utilize segmentation and personalization to tailor the messages to the audiences’ preference and characteristics. Lastly, consider timing carefully and choose optimal times for sending messages.
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Smart content management
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Nurture customers with personalized experiences at every opportunity.
- Omnichannel customer targeting
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Convert visitors into buyers with conversational experiences, contextual content and a human touch.
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