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CMS is short for Content Management System. A Content Management System (CMS) is a software platform that allows users to build and manage one or many websites without having to create (code) it from scratch.
More and more companies are embarking on Digital Transformation, but what does that mean?
Essentially, it is the adoption of digital technologies to create and/or modify existing business processes, culture, and customer experiences with the intention of improving efficiency, value, and innovation.
Expectations for digital experiences only continue to grow. We have gone from Content Management Systems (CMS) to Web Experience Management (WEM), and now to Digital Experience Platforms (DXP). A lot of people hear these different acronyms and are unsure of the differences, but it is critical to understand what each does before you start to consider a new content system.
Originally, “Traditional” CMS were built for websites, this was in the days where you only had one medium to view web content, usually a large tower hard drive by your feet and a monitor as deep as it was wide was involved too!
However, in the past 18 years we have been through (and are still going through) the mobile revolution, which has meant we are able to consume content through mobile applications.
Personalization is more than a feature - it’s delivering the right content in the right context at the right moment across all channels. This fundamental approach to the customer experience can be a key differentiator for ambitious businesses.
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