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Knowledge Center

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What is a Content Management System (CMS)?

CMS is short for Content Management System. A Content Management System (CMS) is a software platform that allows users to build and manage one or many websites without having to create (code) it from scratch.

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Digital Transformation

More and more companies are embarking on Digital Transformation, but what does that mean?

Essentially, it is the adoption of digital technologies to create and/or modify existing business processes, culture, and customer experiences with the intention of improving efficiency, value, and innovation.

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The difference between a CMS and DXP

Expectations for digital experiences only continue to grow. We have gone from Content Management Systems (CMS) to Web Experience Management (WEM), and now to Digital Experience Platforms (DXP). A lot of people hear these different acronyms and are unsure of the differences, but it is critical to understand what each does before you start to consider a new content system.

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Headless

What is a Headless CMS?

Originally, “Traditional” CMS were built for websites, this was in the days where you only had one medium to view web content, usually a large tower hard drive by your feet and a monitor as deep as it was wide was involved too!

However, in the past 18 years we have been through (and are still going through) the mobile revolution, which has meant we are able to consume content through mobile applications.

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What is Customer Journey Orchestration?

Customer journey orchestration is a powerful strategy for keeping customers engaged and creating seamless, tailored experiences. CoreMedia empowers you with the best omnichannel customer experience. 

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Personalization

Personalization is more than a feature - it’s delivering the right content in the right context at the right moment across all channels. This fundamental approach to the customer experience can be a key differentiator for ambitious businesses.

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Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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