More and more companies are embarking on Digital Transformation, but what does that mean?
Essentially, it is the adoption of digital technologies to create and/or modify existing business processes, culture, and customer experiences with the intention of improving efficiency, value, and innovation.
The constant change to market and business requirements has created a need for companies to adopt digital technologies to keep up with demand and expectations.
It is important to know that there is no out-of-the-box solution, Digital transformation is a new way of thinking about how we, the vendor/supplier, transform the way we think about our customers, their journey with our brand, and how we engage with them.
This can seem like a mammoth endeavor, however, you are probably further along than you originally thought. 20years ago, businesses kept all their documentation in a filing cabinet (for those of us born in and before the 80s, you might remember these as huge, tall, rectangular metal draws that were impossible to open or close quietly!), and most of these documents were handwritten or typed. Nowadays, most companies create and store all document types digitally – this is one of the first examples of digital transformation – Analog to Digital.
Another great example of digitization is the move from in-person meetings to voice and video calls, this has made such a big impact on how we conduct business, both internally and externally, we can connect with multiple people, from multiple countries at the same time, effortlessly. We have been able to break down departmental silos, thus increasing business efficiencies.
The sky’s the limit. In order to give your customers, the best, iconic experience, you, as a business need to consider the different technologies available and consider how adapting your business to them can heighten your customers’ digital journey.
Many brands want to create a stronger impact with their digital experiences (DX). But without knowing the current status of your DX, it’s hard to know how to improve. The first step is assessing where your DX is today - and then mapping out where to go tomorrow.
If you’re interested in seeing where you sit in the Digital Maturity Model, click here to download our whitepaper.
