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Personalized experiences
Personalized experiences

A/B and Multivariate Testing

Test what content, recommendations and design elements perform best for maximum results. 

From product recommendations to layout design, content assets and navigation flows, CoreMedia empowers you to fine-tune multiple elements simultaneously to get faster performance insights. Watch your engagement and conversion rates soar by optimizing your digital experiences through A/B and Multivariate Testing with data-driven precision.  

A/B and Multivariate testing

Understand which campaigns drive the biggest sales to optimize marketing spend.

Tap into powerful testing capabilities to optimize your digital content for conversions across every customer touchpoint.

A/B and Multivariate Testing

Traditional A/B testing limits comparisons to two versions. CoreMedia's multivariate testing allows businesses to compare multiple versions of content, layout, images, or CTAs simultaneously.

Real-time results and advanced analysis

Access instant, detailed reports on how each variant performs. Make quick, data-driven decisions to improve your content strategy with confidence.

Automatic winner selection

Automatically deploy the winning variants to ensure that the highest-performing version reaches your audience, improving engagement and conversions effortlessly.

Omnichannel testing capabilities

CoreMedia enables rigorous testing across not just web pages but also email and SMS marketing campaigns. This ensures a unified and optimized experience across all channels, enhancing your overall marketing effectiveness.

Benefits of CoreMedia’s A/B and Multivariate Testing.

Quickly make data-driven decisions by testing multiple variations at once, reducing time spent on optimization and increasing conversion rates.

A/B and multi-variant testing allows you to fine-tune and personalize user experiences based on real-time data. By testing multiple variables simultaneously, you can determine the most effective combinations of elements that resonate with your audience.

Identify the most effective combinations of content elements that resonate with users and implement changes that drive more interaction and purchases. Whether the goal is to drive sales, increase sign-ups, or generate leads, CoreMedia helps you achieve measurable results.

Understand how different audience segments respond to different aspects of your content, enabling more personalized experiences and refined business strategies.

Save resources by running multiple tests at once instead of sequential testing, reducing the time and cost spent on finding the best solution.

Integrate tests seamlessly with existing webpages or digital assets without needing in-depth technical modifications.

How does A/B and Multivariate Testing help you to achieve your business goals?

Empower data-driven decision making

Remove guesswork by using data to back your decisions. A/B and Multivariate Testing provides empirical evidence of what works, making your marketing and product strategies more reliable.

Boost conversion rates

With our platform, you can identify the exact changes needed to boost conversion rates. Whether it’s optimizing a CTA button or personalizing content, our real-time optimization tools ensure every element contributes to conversion.

Adapt to market shifts

With consumer behavior evolving rapidly, quick adaptation is crucial. A/B and Multivariate Testing provides real-time insights that help you adjust your strategies and remain agile in the face of market shifts.

Become more agile without dependency on IT

Free marketing teams depending on IT or development resources to make quick changes to the website layout for testing or optimization purposes without having to rely on development resources.

Watch a demo of A/B and Multivariate Testing

Client success stories

Decker brands
Propelling fashion brands to the next digital level
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Personalised luxury retail experiences
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Personalised luxury retail experiences

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Role based benefits

Marketer

What if you could launch campaigns instantly across 150 countries in 40 languages - driving conversions with personalized experiences powered by real-time data and insights?

  • Easily coordinate global campaigns across teams via one central interface
  • Use powerful translation workflows to stay on top of localization needs
  • Integrate AI driven hyper-personalization and dynamic content to optimize in real-time
  • Boost conversions with dynamic, guided experiences like video shopping, chatbots, and live chat

Director eCommerce

What if you could convert 50% or more of your website visitors into paying, repeat customers?

  • Move into high-velocity marketing to react immediately to trends
  • Orchestrate multi-experiences that merge content and commerce
  • Ensure brand consistency across all touchpoints with less manual work

Editor

What if you could reduce your time-to-web for new content from weeks to hours or even minutes with the help of AI?

  • Create, optimize and translate content faster with AI
  • Launch your new site on CoreMedia Content Cloud in just 8 weeks
  • Create regionalized campaigns in hours instead of weeks
  • Make and publish changes instantly - no need to wait for overnight replication

Developer

What if you could quickly connect your content platform to over 150 of the world's leading third party apps?

  • Connect to all leading eCommerce and Marketing platforms
  • One centralized UI for streamlined collaboration between teams
  • Easily integrate additional third-party apps with our Hubs API

Call Center Manager

What if your agents could effortlessly manage every customer interaction - voice, video, chat, and social - with real-time insights right at their fingertips?

  • Handle customer interactions from multiple channels through a single, user-friendly interface
  • Leverage advanced AI for real-time sentiment analysis and proactive engagement
  • Prioritize high-value contacts, routing them to the best available agents for a tailored experience
  • Enhance customer journeys with dynamic conversational tools like video calls, chatbots, and live chat, delivering the right support at the right time

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Explore and learn with our resources
Dynamic Content
Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized Experiences
Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Omnichannel Engagement
Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Guided Selling
Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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Elevate your digital experiences.

Choosing a DXP is a big decision, and we’re here to help. Whether you're looking for a new CMS or want to enhance your website with engagement tools to boost conversions, we'll consult you to realize your digital ambitions.

 

CoreMedia Experience Platform

Book a demo with one of our system experts.

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