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Personalized experiences

A/B and Multivariate Testing

Test what content, recommendations and design elements perform best for maximum results. 

From product recommendations to layout design, content assets and navigation flows, CoreMedia empowers you to fine-tune multiple elements simultaneously to get faster performance insights. Watch your engagement and conversion rates soar by optimizing your digital experiences through A/B and Multivariate Testing with data-driven precision.  

A/B and Multivariate testing

Understand which campaigns drive the biggest sales to optimize marketing spend.

Tap into powerful testing capabilities to optimize your digital content for conversions across every customer touchpoint.

A/B and Multivariate Testing

Traditional A/B testing limits comparisons to two versions. CoreMedia's multivariate testing allows businesses to compare multiple versions of content, layout, images, or CTAs simultaneously.

Real-time results and advanced analysis

Access instant, detailed reports on how each variant performs. Make quick, data-driven decisions to improve your content strategy with confidence.

Automatic winner selection

Automatically deploy the winning variants to ensure that the highest-performing version reaches your audience, improving engagement and conversions effortlessly.

Omnichannel testing capabilities

CoreMedia enables rigorous testing across not just web pages but also email and SMS marketing campaigns. This ensures a unified and optimized experience across all channels, enhancing your overall marketing effectiveness.

Benefits of CoreMedia’s A/B and Multivariate Testing.

Quickly make data-driven decisions by testing multiple variations at once, reducing time spent on optimization and increasing conversion rates.

A/B and multi-variant testing allows you to fine-tune and personalize user experiences based on real-time data. By testing multiple variables simultaneously, you can determine the most effective combinations of elements that resonate with your audience.

Identify the most effective combinations of content elements that resonate with users and implement changes that drive more interaction and purchases. Whether the goal is to drive sales, increase sign-ups, or generate leads, CoreMedia helps you achieve measurable results.

Understand how different audience segments respond to different aspects of your content, enabling more personalized experiences and refined business strategies.

Save resources by running multiple tests at once instead of sequential testing, reducing the time and cost spent on finding the best solution.

Integrate tests seamlessly with existing webpages or digital assets without needing in-depth technical modifications.

How does A/B and Multivariate Testing help you to achieve your business goals?

Empower data-driven decision making

Remove guesswork by using data to back your decisions. A/B and Multivariate Testing provides empirical evidence of what works, making your marketing and product strategies more reliable.

Boost conversion rates

With our platform, you can identify the exact changes needed to boost conversion rates. Whether it’s optimizing a CTA button or personalizing content, our real-time optimization tools ensure every element contributes to conversion.

Adapt to market shifts

With consumer behavior evolving rapidly, quick adaptation is crucial. A/B and Multivariate Testing provides real-time insights that help you adjust your strategies and remain agile in the face of market shifts.

Become more agile without dependency on IT

Free marketing teams depending on IT or development resources to make quick changes to the website layout for testing or optimization purposes without having to rely on development resources.

Watch a demo of A/B and Multivariate Testing

Client success stories

Decker brands
Propelling fashion brands to the next digital level
Yoox [Picture]
Personalised luxury retail experiences
VL [Picture]
Personalised luxury retail experiences

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