Personalization engine with A/B and multivariate testing

When comparing CoreMedia vs Adobe Experience Manager for personalization, the key difference is agility and openness. Adobe’s suite is powerful but often complex, costly to maintain and tightly coupled to its ecosystem. CoreMedia offers a composable, API-first platform that delivers the same enterprise-grade personalization depth with far greater flexibility. You can integrate your preferred tools, launch personalized experiences faster and avoid vendor lock-in. You'll achieve the freedom to personalize at scale without the overhead of a monolithic system.

OpenText and Crownpeak both focus on content management, but CoreMedia extends far beyond by uniting personalization, omnichannel delivery and real-time orchestration in a single composable DXP. That means faster time to market, deeper integration with your existing tools and experiences that evolve dynamically with every customer interaction.

Make life easier for your teams. Automate workflows and approvals in CoreMedia Studio. The more your customers engage, the smarter your personalization engine becomes, delivering refined customer journeys.

Yes. Our intuitive interface lets teams build and launch personalized experiences instantly with no code or IT dependency.

AI models analyze behavior and engagement patterns to predict intent, recommend content and automate relevance in real time.

Absolutely. CoreMedia uses behavioral data in real time to adapt experiences across every channel: web, mobile, email, social media platforms and even in-store screens. The platform continuously learns from each interaction — clicks, views, purchases, engagement time — and instantly adjusts content and offers to match individual intent.

CoreMedia’s enterprise personalization engine supports personalization across a wide range of digital touchpoints — including websites, mobile apps, commerce experiences, and campaign-driven content like emails and SMS. The goal is not just to personalize individual pages, but to deliver consistent, relevant omnichannel experiences. At enterprise scale, effective personalization also requires governance, reuse, and alignment across teams, so experiences remain coherent as they grow. 

Many enterprise personalization approaches rely on combining multiple tools for data, decisioning, experimentation, and content delivery — which can increase complexity and operational overhead. Modern platforms like CoreMedia aim to reduce this by embedding personalization, insights, and optimization directly into existing content workflows and by centralizing customer, CRM, or commerce data already in place. This allows teams to personalize and optimize experiences without adding unnecessary tools or technical burden.