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Smart Content Management
Smart Content Management

Content marketing workflow

Free your teams with automated workflow and approvals. 

Content Clouds content marketing workflows free up your teams, giving them back the time they need to create exceptional content.  

Flexible workflows can be customised to suit the needs of your teams and the rules and regulations of your markets and sector. They keep content moving, accelerating your speed to market without restricting creativity. 

Omnichannel Orchestration

Ready to be released from the headache of manual approvals?

Whatever steps you take to publish great content, there’s a way to automate with CoreMedia.

What is a content workflow?

A content marketing workflow is an automated process flow baked into our content management system. Workflows set tasks for specific users at every step in the content editing, approving, and publishing process. As a content manager this means you can stop the constant chasing and project management of your content. Feedback and approval processes are automatically tracked and logged, and more of your time is free for the creation and optimization of your content.

Why are workflows important?

Workflows make content management much more streamlined. This is especially important for growing teams with multiple stakeholders, distributed across regions, locations, business units and brands. Effective workflows give your teams the freedom to spend more time on creating great content and less on follow-ups and chasing. It also fosters better collaboration and transparency between teams, reducing duplication of effort, allowing you to scale your content efforts more easily.

What are the benefits?

Workflow and approvals give your teams confidence that content is compliant, on brand and properly localized before going live. Dashboard overviews allow you to keep track of live and completed workflows, so you know exactly where your content is in the process.

Key USPs

Publication workflow

Editors can set content to publish automatically or send to the inbox of a particular site manager for approval.

Scheduled content workflow

Create and edit content and assets in advance and schedule their publication across all sites instantly.

Translation workflow

Publish content to a master site, then automatically send to a translation agency for localization, automatically publishing approved translations to local sites.

Synchronized content workflow

Automatically synchronize any of your content from an existing or master site to selected derived sites.

Benefits of content marketing workflow

Manage multiple websites with the multi-site navigator. View site hierarchies and create new sites based on those that already exist. Set automatic localization hierarchies right down to individual content items.

Easily set up end-to-end translation workflows to translate content into multiple languages. Integrate leading translation management systems into the CMS for a fully automated translation process.

Analytics provide editors with real-time information about site performance. Auto generate dynamic lists, run A/B tests out-of-the-box without integrating any third-party software.

Sync content across global locations, highlighting in workflows where to add local emphases and customization. Regional editors are notified of changes and can view local and master content side-by-side.

Customizable workflows allow local sites to be managed independently or centrally so that they can be as different, or as similar, as needed.

Re-use the same hi-res image in all aspect ratios and sizes across your channels. Define variants by channel for quick edits and adjust the image focal point in one click.

Features

Easy-to-use interface

Our workflow application has a user interface that marketers and merchandisers love. It makes it so easy to create and collaborate on engaging content and customer experiences, while keeping an eye on where your content is in any given workflow.

Accelerated content approvals

Speed up the often-tedious process of gaining approval on your content by streamlining and setting clearly defined tasks for your stakeholders, automatically. Everyone can see the process and where they fit into it, without you having to remind them.

Get feedback on any content type

From photos, graphics and imagery to copy and product information, whatever content exists in your DAM and CMS can be included in the automated content management workflows.

Co-ordinate your teams

When everyone has a clearly defined role in the workflow, content projects move much more quickly. Whether it's your in-house content team, agency, freelancers or subject specialists, they can all play their part in a co-ordinated and transparent way.

More content, less project management

Enable your team to focus more of their time on creating value for your customers. Content editors are free to put more of their effort into the ideation and creation of exceptional content, and less into chasing and project managing approvals and feedback.

Client success stories

Decker brands
Propelling fashion brands to the next digital level
Yoox [Picture]
Personalised luxury retail experiences
VL [Picture]
Personalised luxury retail experiences

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What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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