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Content marketing workflow

Free your teams with automated workflow and approvals. 

Content Clouds content marketing workflows free up your teams, giving them back the time they need to create exceptional content.  

Flexible workflows can be customised to suit the needs of your teams and the rules and regulations of your markets and sector. They keep content moving, accelerating your speed to market without restricting creativity. 

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Ready to be released from the headache of manual approvals?

Whatever steps you take to publish great content, there’s a way to automate with CoreMedia.

What is a content workflow?

A content marketing workflow is an automated process flow baked into our content management system. Workflows set tasks for specific users at every step in the content editing, approving, and publishing process. As a content manager this means you can stop the constant chasing and project management of your content. Feedback and approval processes are automatically tracked and logged, and more of your time is free for the creation and optimization of your content.

Why are workflows important?

Workflows make content management much more streamlined. This is especially important for growing teams with multiple stakeholders, distributed across regions, locations, business units and brands. Effective workflows give your teams the freedom to spend more time on creating great content and less on follow-ups and chasing. It also fosters better collaboration and transparency between teams, reducing duplication of effort, allowing you to scale your content efforts more easily.

What are the benefits?

Workflow and approvals give your teams confidence that content is compliant, on brand and properly localized before going live. Dashboard overviews allow you to keep track of live and completed workflows, so you know exactly where your content is in the process.

Key USPs

Publication workflow

Editors can set content to publish automatically or send to the inbox of a particular site manager for approval.

Scheduled content workflow

Create and edit content and assets in advance and schedule their publication across all sites instantly.

Translation workflow

Publish content to a master site, then automatically send to a translation agency for localization, automatically publishing approved translations to local sites.

Synchronized content workflow

Automatically synchronize any of your content from an existing or master site to selected derived sites.

Benefits of content marketing workflow

Manage multiple websites with the multi-site navigator. View site hierarchies and create new sites based on those that already exist. Set automatic localization hierarchies right down to individual content items.

Easily set up end-to-end translation workflows to translate content into multiple languages. Integrate leading translation management systems into the CMS for a fully automated translation process.

Analytics provide editors with real-time information about site performance. Auto generate dynamic lists, run A/B tests out-of-the-box without integrating any third-party software.

Sync content across global locations, highlighting in workflows where to add local emphases and customization. Regional editors are notified of changes and can view local and master content side-by-side.

Customizable workflows allow local sites to be managed independently or centrally so that they can be as different, or as similar, as needed.

Re-use the same hi-res image in all aspect ratios and sizes across your channels. Define variants by channel for quick edits and adjust the image focal point in one click.

Features

Easy-to-use interface

Our workflow application has a user interface that marketers and merchandisers love. It makes it so easy to create and collaborate on engaging content and customer experiences, while keeping an eye on where your content is in any given workflow.

Accelerated content approvals

Speed up the often-tedious process of gaining approval on your content by streamlining and setting clearly defined tasks for your stakeholders, automatically. Everyone can see the process and where they fit into it, without you having to remind them.

Get feedback on any content type

From photos, graphics and imagery to copy and product information, whatever content exists in your DAM and CMS can be included in the automated content management workflows.

Co-ordinate your teams

When everyone has a clearly defined role in the workflow, content projects move much more quickly. Whether it's your in-house content team, agency, freelancers or subject specialists, they can all play their part in a co-ordinated and transparent way.

More content, less project management

Enable your team to focus more of their time on creating value for your customers. Content editors are free to put more of their effort into the ideation and creation of exceptional content, and less into chasing and project managing approvals and feedback.

Client success stories

Propelling fashion brands to the next digital level
Personalised luxury retail experiences
Personalised luxury retail experiences

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Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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Digital channels

Do you have a well-coordinated, multi-channel presence?

Yes, our content is everywhere all the time! Some is and some isn't. No, our content and data is all over the place.

Content teams

Are your content teams aligned, working together across departments and countries?

Yeah, we're like a well oiled machine! Kind of, but we still waste a lot of effort. No, the left hand doesn't know what the right is doing.

Data tools

Are your content, commerce and customer data tools integrated into a single toolkit?

Yes, we've got everything we need in a single software tool! Not really, we use multiple tools but they're not integrated. Defnitely not, our systems don't talk to each other at all.

Asset management

Is your brand content, product info and customer data all stored in one secure, globally accessible place?

Yes, we've got tight control of all our content and data. Some is and some isn't. No, our content and data is all over the place.

eCommerce

Can you merge brand content with commerce?

Yes, we seamlessly integrate ecommerce with our rich media content. We have commerce and rich content on the same sites, but they're not really integrated. No, our storefronts are completely separate.

Omnichannel marketing

Are your customer experiences seamless across desktop, mobile, apps and all other channels?

Yes, we are everywhere our customers need us to be! We have a good spread of channels, but not exhaustive. No, we focus mainly on desktop websites.

Campaigns

Can you update campaign content and product info across all your sites in minutes?

Yes, we can update our whole web estate at the touch of a button. It's ok, but could be faster. No, it takes an age to update all our sites.

Global control

Do you have global control of your content, with the flexibility to cater for local differences?

Yes, we can localize all day long without compromising global standards. Some control, but could be better. No, our content standards vary with no global oversight.

Personalized content

Can you personalize content so that your customers feel your sites are created just for them?

Yes, our content has the personal touch! Some personalization, but room for improvement. No. What's personalization?

Artificial Intelligence

Are you tapping into the power of artificial intelligence to turbo charge your customer experiences?

Yes, we're right at the leading edge of AI driven personalization! Not quite, but we're making plans. No, we don't trust robots!

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Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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