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Smart Content Management
Smart Content Management

Content marketing workflow automation for enterprise teams

Free your teams with automated content marketing workflow and streamlined approvals for faster publishing.

CoreMedia CMS content marketing workflow frees teams to focus on high value work while automation handles approvals and localization.

Flexible workflows adapt to your teams and markets. They keep content moving, improving speed to market without limiting creativity. 

Omnichannel Orchestration

Ready to remove manual approvals with content workflow solutions that save time and reduce risk?

Whatever steps you take to publish great content, CoreMedia provides content marketing automation to fit your process.

Ready to remove manual approvals with content workflow solutions that save time and reduce risk?

A content marketing workflow is an automated sequence in an enterprise CMS that assigns tasks, tracks approvals, and publishes content across channels. It removes manual chasing and frees time for content creation and optimization. 

Ready to remove manual approvals with content workflow solutions that save time and reduce risk?

Marketing automation workflows streamline collaboration across regions and brands. They cut duplication, improve transparency, and let teams spend more time on content creation.

Ready to remove manual approvals with content workflow solutions that save time and reduce risk?

Automated workflows ensure compliance, brand consistency, and localization before go live. Dashboards show progress so you always know what stage content is in.

Key capabilities of CoreMedia content marketing workflow

Publication workflow for automated approvals or manager routing

Editors can schedule publishing automatically or route items to a site manager for approval to maintain control.

Scheduled content workflow for multi site campaigns

Create and edit content in advance, then schedule publication across sites and channels from a single calendar.

Translation workflow with integrated localization

Publish to a master site, then automatically send content for localization and publish approved translations to local sites.

Synchronized content workflow across regions

Automatically synchronize content from a master site to selected derived sites so updates stay aligned.

Benefits that support a digital content strategy

Manage many websites with multi site tools. View hierarchies, clone sites, and set localization rules down to individual items.

Set up end to end translation workflows and integrate leading translation systems for automated multi language publishing.

Analytics show real time performance. Auto generate dynamic lists and run A/B tests without additional software.

Sync content across regions while workflows flag areas for local emphasis. Editors see master and local content side by side.

Customizable workflows support central or local management so sites can differ where needed while staying on brand.

Reuse the same high resolution image across channels. Define channel variants and adjust focal points quickly. 

Features that support marketing content strategy

Easy to use interface for marketers

An easy to use interface helps marketers create and collaborate on engaging content while tracking workflow status.

Accelerated content approvals with clear tasks

Speed approvals by setting clear tasks for stakeholders automatically. Everyone sees the process and their role without reminders.

Get feedback on any content type within the CMS

Include photos, graphics, copy, and product data from your DAM and CMS in automated workflows.

Coordinate teams across departments and partners

When roles are defined, projects move faster. In house teams, agencies, freelancers, and specialists work in a coordinated and transparent way.

More content, less project management with automation

Let teams spend more time on content creation and less on chasing approvals. Automation reduces project management overhead.

Client success stories

Decker brands

Propelling fashion brands to the next digital level

Yoox [Picture]

Personalised luxury retail experiences

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What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Dynamic Content

Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
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Personalized experiences

Nurture customers with personalized experiences at every opportunity.

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  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Omnichannel content strategy for CoreMedia Touchpoints with AI personalization

Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

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Guided Selling

Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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Elevate your digital experiences.

Choosing a DXP is a big decision, and we’re here to help. Whether you're looking for a new CMS or want to enhance your website with engagement tools to boost conversions, we'll consult you to realize your digital ambitions.

 

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