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Personalized experiences

A personalization engine for exceptional experiences.

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Personalized Experiences

Client story

Helping travel customers unite with dream destinations.

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Delight customers with personalized experiences each moment. 

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Personalized experiences


AI-driven personalization

Client story


Finnair

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Personalization

Omnichannel Orchestration

Optimize every touchpoint with our AI-driven personalization.

Deliver hyper-personalized experiences at scale with CoreMedia’s personalization engine.

Combine AI powered eCommerce, content personalization, and our composable content management software to create unique, engaging journeys for every customer.

Capitalize on rich customer insights by connecting your CRM and eCommerce data with CoreMedia Content Cloud. Connect with marketing automation and AI driven personalization tools via easy-to-use connectors. Build meaningful, trusted relationships with your customers. 

Personalize at scale with AI powered personalization

Content automation and AI personalization with the human touch.

Save time with automation that segments audiences, creates tailored journeys, and optimizes content delivery across all channels. CoreMedia’s personalization software makes every experience timely and relevant.

CoreMedia connects with marketing automation and AI driven content tools, making it easy to segment audiences, create tailored customer journeys and automate content updates across channels and devices at a global scale.

Personalized Campaigns
Omnichannel Orchestration

The solution: CoreMedia experience orchestration

Connect to any data source, instantly 

CoreMedia acts as the central brain of your experience ecosystem, connecting content, commerce and consumer data into one intelligent flow. 

Its API-first, composable architecture lets you plug in your CRM, eCommerce or analytics tools, creating a unified environment for personalized content at enterprise scale, empowering website content personalization that feels seamless and dynamic across every interaction.

From segments to individuals with AI-powered personalized content

CoreMedia's Personalization & Experimentation solution helps brands move from basic segmentation to truly adaptive experiences. 

  • Rules-based personalization: Quickly set up campaigns for defined audiences using intuitive filters like location, behavior or lifecycle stage, with no code required. 

  • AI-driven personalization: Machine learning models analyze live behavior, predict next actions and deliver content recommendations in real time, ensuring every experience feels one-to-one. 

  • Personalized recommendations: Automatically suggest products, stories or offers based on engagement and interest, increasing engagement and conversion rates across every channel. 

  • Experimentation built-in: Test creative variations, measure outcomes and continuously optimize without slowing down your teams. 

With 76% of customers saying they feel frustrated when personalization is missing, real-time adaptation is no longer a luxury but a competitive necessity. CoreMedia makes it simple to deliver what your customers expect, before they even ask for it. 

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Content Editing

Orchestrate omnichannel journeys with composable, relevant content

Deliver the right message, in the right moment, on every channel. CoreMedia’s composable content architecture lets you personalize smoothly across websites, apps, email, social media, digital signage and more. All from a single hub. 

Whether it’s highlighting relevant products, adapting stories based on interest, or localizing content for global markets, CoreMedia makes personalization efforts scalable, simple and powerful. 

It’s marketing personalization software built to grow with your business, from websites to landing pages, from campaigns to conversations, and from personalized content marketing to adaptive storytelling that never stops learning. 

Features of CoreMedia’s personalization engine

AI Personalization

Deliver real-time, one-to-one experiences powered by AI, that adapt instantly to customer behavior and intent.

A/B/n and Multivariate Testing

Experiment with multiple content variations to discover what drives engagement and optimize performance at scale.

Audience Segmentation

Define and target audiences based on demographics, behavior and context to create highly relevant, personalized journeys.

Unified Customer Profiles

Gain a complete, real-time view of each customer by combining behavioral, transactional and contextual data in one profile, powered by a Customer Data Platform (CDP).

Web Analytics

Track performance metrics, measure and visualize engagement across every channel to understand what resonates and refine your personalization strategies.

Behavioral Event Tracking

Capture and analyze every click, view,and interaction to uncover intent and trigger meaningful, real-time responses.

Dynamic Content

Built for enterprise scale

True composable power 

Unlike rigid legacy suites, CoreMedia’s Composable DXP integrates freely with your preferred tools, keeping your tech stack agile and your strategy future-ready. 

Real-time, in-session personalization 

React in the moment. When a customer shows interest in a product, CoreMedia instantly adjusts banners, recommendations and articles, right within the same session. It’s not just personalization, it’s live experience orchestration. 

Unmatched scalability for global brands 

Trusted by some of the world’s most iconic brands, CoreMedia powers billions of personalized interactions daily. Global performance, local relevance and enterprise-grade security come standard. 

See the impact: personalization success stories

Customer spotlights & measurable results 

  • Finnair personalized experiences across 80 destinations and 34 markets, using CRM data and CoreMedia’s content tools to deliver tailored journeys and seamless booking experiences for global travelers. 

  • MásMóvil unified online and offline call data with CoreMedia to personalize customer interactions in real time, accelerating acquisition and optimizing digital sales through intelligent, behavior-based communication. 

With CoreMedia, personalization isn’t an add-onit’s the engine of every experience. 

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Your personalization questions, answered

Find out how to grow with content personalization software.

What makes CoreMedia different from other content personalization tools?

Deliver contextual content across websites, apps, social channels, and point of sale. Use eCommerce personalization and real-time CRM data to target offers that boost conversions.

How does CoreMedia personalization compare to Adobe Experience Manager (AEM)?

When comparing CoreMedia vs Adobe Experience Manager for personalization, the key difference is agility and openness. Adobe’s suite is powerful but often complex, costly to maintain and tightly coupled to its ecosystem. CoreMedia offers a composable, API-first platform that delivers the same enterprise-grade personalization depth with far greater flexibility. You can integrate your preferred tools, launch personalized experiences faster and avoid vendor lock-in. You'll achieve the freedom to personalize at scale without the overhead of a monolithic system.

How does CoreMedia compare to OpenText or Crownpeak for personalization?

OpenText and Crownpeak both focus on content management, but CoreMedia extends far beyond by uniting personalization, omnichannel delivery and real-time orchestration in a single composable DXP. That means faster time to market, deeper integration with your existing tools and experiences that evolve dynamically with every customer interaction.

Why choose CoreMedia’s integrated solution over separate tools for A/B testing and personalization?

Make life easier for your teams. Automate workflows and approvals in CoreMedia Studio. The more your customers engage, the smarter your personalization engine becomes, delivering refined customer journeys.

Can marketers manage personalization without developers?

Yes. Our intuitive interface lets teams build and launch personalized experiences instantly with no code or IT dependency.

How does AI support my content personalization strategy?

AI models analyze behavior and engagement patterns to predict intent, recommend content and automate relevance in real time.

Can I personalize across all channels based on behavioral data?

Absolutely. CoreMedia uses behavioral data in real time to adapt experiences across every channel: web, mobile, email, social media platforms and even in-store screens. The platform continuously learns from each interactionclicks, views, purchases, engagement time — and instantly adjusts content and offers to match individual intent.

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Dynamic Content

Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized Experiences

Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Omnichannel content strategy for CoreMedia Touchpoints with AI personalization

Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Guided Selling

Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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Elevate your digital experiences.

Choosing a DXP is a big decision, and we’re here to help. Whether you're looking for a new CMS or want to enhance your website with engagement tools to boost conversions, we'll consult you to realize your digital ambitions.

 

CoreMedia Experience Platform

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