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Real-time Personalization

Drive engagement to the next level, from digital channels to the contact center.

Engaging your customers with unique, relevant and personal experiences isn’t easy. If your customer data is scattered across platforms and your content targeting is manual and slow, meeting customer expectations becomes a struggle.

CoreMedia pulls together all the tools you need to create hyper-personalized digital experiences from the web to the contact center. Easily incorporate dynamic content into your landing pages through inline editing or using placeholders, without the need for coding.

Personalized Experiences Campaigns

Real-time Personalization with CoreMedia

Combine seamless content management tools, with data-driven targeting and advanced onsite and offsite personalization on a single platform.

Why use Real-time Personalization?

Simple, it gets results. The more tailored your content, the more memorable your brand experience becomes, and the better your conversion metrics and KPIs perform. Use insights from your customer data to target personas and tailor content, from product recommendations to promotional messages, to drive sales.

Why personalize with CoreMedia?

You’ll find all the tools you need to create hyper-personalized digital experiences brought together on a single platform. 

Combine the seamless content management tools native to the CoreMedia Content Cloud, with the data driven targeting and advanced personalization solutions from Engagement Cloud into a single system, for effective results.

Integrated customer data

The greater your understanding of customer behaviors across touchpoints, the more effective your personalization strategies are. Unite customer data information on a single platform, integrating data from other solutions you’re using (e.g. CRM), allowing you to leverage behavioral insights.

Target across all touchpoints

Leverage customer insights from your digital channels and contact center interactions to create and target personalized content everywhere. Understand how your content will land with built-in channel and device content preview and testing features. Use automation tools to reuse segments and pre-set content delivery channels.

Key USPs

Personalize at scale

Deliver personalized content seamlessly across all channels at any scale, in real-time, with integrated advanced automation tools.

See like a customer

See through the eyes of the customer with in-context channel and device content preview and testing tools.

United data

Unite your customer data, bringing together behavioral insights from all touchpoints to deliver truly relevant content experiences to your customers.

Flex your tech

Our out-of-the-box integrations give you the flexibility to unify customer data from day one, without having to replace any of your existing infrastructure

Benefits of Real-time Personalization with CoreMedia

Capitalize on rich customer insights to deliver hyper-personalized experiences that let your customers know you know them and keep coming back for more. 

Customers expect individual experiences and relevant content across all channels. The more personalized the content, the more memorable the experience is.

Create personalized experiences for customers across their entire journey, onsite and offsite. Plan, schedule and automate omnichannel campaigns. Publish content across websites, social media, apps, in-store and point of sale. Preview how it will look across all channels and test content across different campaign scenarios.

Tailor content and messaging in real-time based on user behavior, preferences, and context, ensuring that each customer receives a personalized experience.

CoreMedia allows you to integrate customer data from different systems on a single platform. Combine content management with data-driven targeting and advanced AI-driven personalization.

CoreMedia capitalizes on insights from various sources to really get to know your customers. Re-use existing segments or create new ones, pulling together customer behavior data to create and target up-to-date, accurate personas.

Segment your audience with precision, allowing for highly targeted and relevant messaging to different customer segments.

Personalize promotions, offers and recommendations across your content, including images, banners and videos. Pull in stock information in real-time and target customer segments with offers and sales follow-ups. Say goodbye to slow and difficult manual updates.

Features

Personalization that works from day one

CoreMedia combines all the tools you need for personalization in one easy-to-use platform. Start working with your customer data immediately to create iconic, immersive customer experiences.

Highly configurable

Endless configuration options at your fingertips. Develop custom integrations, configure system blocks, and adapt content editor interfaces to suit your organization's needs.

Integrations

Integrations allow you to unify information from third-party tools, such as CRM and e-commerce solutions, such as Salesforce and many more.

Simple solutions

Real-time Personalization

Relatable, relevant content.  

Leverage your customer data to create unique, relevant experiences that keep customers coming back for more. 

Personalized Content Marketing

Cross-channel Marketing Automation

Deliver seamless personalized interactions at scale.

Turn customer data into actionable insights and engage your audience across channels, in a smooth and unified conversation.

Content Automation

AI personalization

Attract and retain customers with hyper-personalized experiences.  

Lighten your workload by integrating your third-party AI and CRM tools with our intuitive content management system.  

AI Personalization

Client success stories

Propelling fashion brands to the next digital level
Personalised luxury retail experiences
Personalised luxury retail experiences

Review us so we can do better

At CoreMedia, we're all about taking your digital experience to the next level! Your valuable feedback is what fuels our growth and helps us understand how we can serve you better. Rate us and receive a gift gard.

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Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Smart Content Management Dynamic Content
Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized Experiences
Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Real-time Conversations Omnichannel
Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Inspirational Commerce Guided Selling
Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
Explore

Elevate your digital experiences.

Choosing a CMS is a big decision. We’re here to help. Leave your details for a personalized consultation on how CoreMedia can tame the complex and help you realize your digital ambitions.

 

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How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

Illustrative graphic of a superhero, t-rex, fish, lion and a crocodile

Digital channels

Do you have a well-coordinated, multi-channel presence?

Yes, our content is everywhere all the time! Some is and some isn't. No, our content and data is all over the place.

Content teams

Are your content teams aligned, working together across departments and countries?

Yeah, we're like a well oiled machine! Kind of, but we still waste a lot of effort. No, the left hand doesn't know what the right is doing.

Data tools

Are your content, commerce and customer data tools integrated into a single toolkit?

Yes, we've got everything we need in a single software tool! Not really, we use multiple tools but they're not integrated. Defnitely not, our systems don't talk to each other at all.

Asset management

Is your brand content, product info and customer data all stored in one secure, globally accessible place?

Yes, we've got tight control of all our content and data. Some is and some isn't. No, our content and data is all over the place.

eCommerce

Can you merge brand content with commerce?

Yes, we seamlessly integrate ecommerce with our rich media content. We have commerce and rich content on the same sites, but they're not really integrated. No, our storefronts are completely separate.

Omnichannel marketing

Are your customer experiences seamless across desktop, mobile, apps and all other channels?

Yes, we are everywhere our customers need us to be! We have a good spread of channels, but not exhaustive. No, we focus mainly on desktop websites.

Campaigns

Can you update campaign content and product info across all your sites in minutes?

Yes, we can update our whole web estate at the touch of a button. It's ok, but could be faster. No, it takes an age to update all our sites.

Global control

Do you have global control of your content, with the flexibility to cater for local differences?

Yes, we can localize all day long without compromising global standards. Some control, but could be better. No, our content standards vary with no global oversight.

Personalized content

Can you personalize content so that your customers feel your sites are created just for them?

Yes, our content has the personal touch! Some personalization, but room for improvement. No. What's personalization?

Artificial Intelligence

Are you tapping into the power of artificial intelligence to turbo charge your customer experiences?

Yes, we're right at the leading edge of AI driven personalization! Not quite, but we're making plans. No, we don't trust robots!

Calculating

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Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

separate channels animation circle t-rex dinosaur square
Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

Connect with an expert
Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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