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Personalized experiences
Personalized experiences

Personalized content marketing

Drive engagement to the next level.

Engaging your customers with unique, relevant, and personal experiences isn’t easy. If your customer data is scattered across platforms and your content targeting is manual, clunky, and slow, you’ll struggle to meet customer expectations. 

CoreMedia’s digital experience platform pulls together all the tools you’ll ever need to create hyper-personalized digital experiences into a single easy-to-use platform. Our out-of-the-box connectors allow you to leverage your audience's behavior data from day one.  

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Personalized content marketing with CoreMedia

Combine seamless content management tools, with data-driven targeting and advanced AI personalization in a single platform with our easy-to-use system connectors. 

Why personalize content marketing?

Simple. Data-driven personalization gets results. The more tailored your content, the more memorable your brand experiences, and the better your conversion metrics and KPIs. Use insights from your customer data to target personas with memorable brand content. Tailor product recommendations and promotional messages, and drive sales using conversion follow-ups.

Why personalize with CoreMedia?

All the tools you’ll ever need to create hyper-personalized digital experiences brought together in a single easy-to-use platform. 

Combine the seamless content management tools native to the CoreMedia CMS, with the data driven targeting and advanced AI personalization platforms of your choice into a single system. We have out-of-the-box connectors for the most popular data platforms.

Easy-to-use system connectors and headless development methods mean CoreMedia can integrate with any current or future personalization tool.  

Integrated customer data

The greater your understanding of customer behaviors across touchpoints, the more effective your personalization strategies. Unite customer data sets in a single platform. Bring together CRM, eCommerce and Point of Sale data into a single integrated system, allowing you to leverage behavioral insights. 

Target across all touchpoints

Leverage customer insights from your CRM inside the CoreMedia CMS to create and target personalized content everywhere you engage. Understand how your content will land with built-in channel and device content preview and testing features. And use automation tools to reuse segments and pre-set content delivery channels. 

Personalize at any scale

Manage and automate workflow across your teams, globally. Share, localize and translate content across countries. Preview, check, and test localized content. Publish content to audiences across markets, languages, devices, and channels at any scale. Schedule and automate content and campaigns to publish at the touch of a button.

Key USPs

Future proof

Be sure the content management system you choose can connect with the AI driven personalization platforms of today and tomorrow.

Personalize at scale

Deliver seamless content management across all channels at any scale, with integrated advanced automation tools.

See like a customer

See through the eyes of the customer with in-context channel and device content preview and testing tools.

United data

Unite your customer data, bringing together behavioral insights from all touchpoints to deliver truly relevant content experiences to your customers.

Flex your tech

Our out-of-the-box connectors give you the flexibility to integrate with any customer data or personalization technology, from day one.

Benefits of personalization with CoreMedia

Capitalize on rich customer insights to deliver hyper-personalized content experiences that let your customers know you’re talking directly to them.  

Customers expect individual experiences and relevant content across all channels. The more personalized the content, the more memorable the experience. Keep your customers coming back for more.

Target content experiences to customers across their entire journey. Access insights from CRM, eCommerce and Point of Sale. Plan, schedule and automate omni-channel campaigns. Publish content across websites, social media, apps, in-store and point of sale. Preview how content will look across all channels and test content across different campaign scenarios.

CoreMedia allows you to integrate with customer data and personalization technologies from day one. Combine content management with data-driven targeting and advanced AI-driven personalization. Our out-of-the-box connectors for the most popular data platforms, and the capability to integrate with future technologies. 

CoreMedia connects in real-time to your CRM, marketing automation and eCommerce systems, to give you the insight you need to make a big impact with your customers. Re-use existing segments or create new ones, pulling together customer behavior data to create and target up-to-date, accurate personas.

Embedded responsive and contextual preview tools let you see exactly how your content will look at every stage in the buying journey. Swipe through device formats and simulate how your content will look in each channel. Test your content across different campaign scenarios and customer journeys.

Publish targeted, hyper-personalized content globally. Share, translate and localize content across your country teams with sophisticated and regulation compliant workflows. Test localized content and preview across any device, channel, and language. Publish and schedule content and campaigns at any scale, to millions of customers with unlimited content items.

Personalize promos across your content, including images, banners and videos. Pull in live inventory information from eCommerce and PIM systems for dynamic updates. Target customer segments with offers and sales follow-ups. Say goodbye to slow and difficult manual updates.

Features

Personalization that works from day one

CoreMedia combines all the tools you need for personalization in one easy-to-use platform. Start working with your customer data immediately to create iconic, immersive customer experiences.

Highly configurable

Endless configuration options at your fingertips. Develop custom integrations, configure system blocks, and adapt content editor interfaces to suit your organization's needs.

Integrations

Ready-to-go connectors allow you to integrate with leading third-party personalization, CRM and eCommerce tools including Dynamic Yield, Kibo, Salesforce and many more.

Simple solutions

Personalized content marketing

Relatable, relevant content.  

Leverage your customer data to create unique, relevant experiences that keep customers coming back for more. 

Personalized Content Marketing

Content automation

Free your teams.   

Front-load your marketing activity and streamline your workflows, to engage at every touchpoint.

Content Automation

AI personalization

Attract and retain customers with hyper-personalized experiences.  

Lighten your workload by integrating your third-party AI and CRM tools with our intuitive content management system.  

AI Personalization

Client success stories

Decker brands
Propelling fashion brands to the next digital level
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Personalised luxury retail experiences
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Personalised luxury retail experiences

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Frictionless commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
Explore

Elevate your digital experiences.

Choosing a CMS is a big decision. We’re here to help. Leave your details for a personalized consultation on how CoreMedia can tame the complex and help you realize your digital ambitions.

 

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How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

Let's get started
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Digital channels

Do you have a well-coordinated, multi-channel presence?

Yes, our content is everywhere all the time! Some is and some isn't. No, our content and data is all over the place.

Content teams

Are your content teams aligned, working together across departments and countries?

Yeah, we're like a well oiled machine! Kind of, but we still waste a lot of effort. No, the left hand doesn't know what the right is doing.

Data tools

Are your content, commerce and customer data tools integrated into a single toolkit?

Yes, we've got everything we need in a single software tool! Not really, we use multiple tools but they're not integrated. Defnitely not, our systems don't talk to each other at all.

Asset management

Is your brand content, product info and customer data all stored in one secure, globally accessible place?

Yes, we've got tight control of all our content and data. Some is and some isn't. No, our content and data is all over the place.

eCommerce

Can you merge brand content with commerce?

Yes, we seamlessly integrate ecommerce with our rich media content. We have commerce and rich content on the same sites, but they're not really integrated. No, our storefronts are completely separate.

Omnichannel marketing

Are your customer experiences seamless across desktop, mobile, apps and all other channels?

Yes, we are everywhere our customers need us to be! We have a good spread of channels, but not exhaustive. No, we focus mainly on desktop websites.

Campaigns

Can you update campaign content and product info across all your sites in minutes?

Yes, we can update our whole web estate at the touch of a button. It's ok, but could be faster. No, it takes an age to update all our sites.

Global control

Do you have global control of your content, with the flexibility to cater for local differences?

Yes, we can localize all day long without compromising global standards. Some control, but could be better. No, our content standards vary with no global oversight.

Personalized content

Can you personalize content so that your customers feel your sites are created just for them?

Yes, our content has the personal touch! Some personalization, but room for improvement. No. What's personalization?

Artificial Intelligence

Are you tapping into the power of artificial intelligence to turbo charge your customer experiences?

Yes, we're right at the leading edge of AI driven personalization! Not quite, but we're making plans. No, we don't trust robots!
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Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

Connect with an expert
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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

Connect with an expert
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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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