SAP integrations

Unified content and commerce experiences.

A seamless integration of product data into your content management system (CMS) is essential for providing customers with relevant and continuously updated shopping experiences. Our built-in SAP connectors effortlessly merge content and commerce within a single platform. Integrate live product data with engaging multimedia marketing content for consistent experiences across all channels and transform images and videos into one-click, shoppable content. 

CoreMedia Content Cloud provides the missing piece for SAP Commerce Cloud. Elevate your eCommerce capabilities and start creating next-generation digital storefronts and content-rich, shoppable brand pages. Seamless buying journeys start with CoreMedia.


Inspirational Commerce Integrations

Connecting with SAP

Engaging shopping experiences that convert.

What is a SAP integration?

Our SAP Commerce integration facilitates swift and hassle-free operations between CoreMedia and SAP, allowing you to seamlessly incorporate e-commerce content into CoreMedia. This integration aims to elevate customer experiences by creating a unified environment that streamlines workflows and establishes a comprehensive view of each customer to orchestrate personalized customer journeys. All while retaining the robust features and functionalities offered by your SAP solution. 



Why do I need SAP integrations?

The necessity for a SAP Commerce Cloud and CoreMedia Content Cloud integration arises from the need to elevate operational efficiency. By automating manual tasks, such as data migrations and content updates, this integration empowers businesses to create efficient, seamless, and memorable customer interactions. It's a strategic move to adapt to the demands of the ever-evolving digital landscape.

What are the benefits of a SAP integration?

Utilize SAP data to craft dynamic storefronts and shoppable brand sites. Extract real-time product information from SAP, ensuring automatic content updates across global platforms through the CMS. Streamline processes by customizing workflows across platforms, importing SAP personas, and leveraging data insights for persona design within CoreMedia. This collaborative approach enhances content management and customer experience orchestration.

How does CoreMedia integrate with SAP?

CoreMedia seamlessly integrates with SAP Commerce Cloud through ready-to-go connectors. These connectors facilitate the swift linking of essential data and features from SAP directly into CoreMedia's CMS. The Content Studio becomes a centralized hub where assets and campaigns are planned and created, leveraging SAP data and intelligence without the need to switch between applications or tabs.

How do you get the best out of a SAP integration?

Optimizing a SAP integration involves leveraging SAP data seamlessly integrated into CoreMedia Content Cloud. This synergy enables the creation and optimization of personalized customer experiences. Utilize customer behavioral insights for crafting effective landing pages, ads, or social posts. Leverage insights into content and product engagements, channels, devices, dates, and times to support continuous and informed optimization, ensuring a dynamic and responsive customer experience.

SAP integrations with CoreMedia

Cross-channel shoppable content

Enable customers to click on videos and other rich media to make purchases by making your rich media content shoppable.

Optimized development

Lower development costs by leveraging pre-built integrations, ensuring continuous support for SAP updates and eliminating concerns about downtime.

Instant localization impact

Consolidate content to facilitate efficient localization, enabling brands to instantly customize and update experiences for different audiences across the globe.

Scalability through integration

Achieve incremental digital growth without the need for extensive replatforming and maximizing the value of your SAP integration in CoreMedia.

Future-proof trust

Foster enduring partnerships with CoreMedia, a trusted CMS provider with a proven track record in successful digital projects and an unwavering commitment to innovation.

Benefits of SAP integration

Elevate customer experiences with dynamic storefronts, shoppable brand sites, and cutting-edge targeting, blending real-time product information with marketing content.

Expose content in a media-neutral format, rendering it seamlessly across various channels, including websites, mobile apps, displays, and others.

Benefit from an open, best-of-breed, API-driven solution that ensures flexibility in content repository access and real-time frontend previews.

Streamline workflows, refresh content constantly, and enhance global campaign collaboration with CoreMedia's user-friendly interface.

Join global brands and enterprises who have successfully leveraged CoreMedia Content Cloud for SAP Commerce Cloud integration.


Best-in-class integrations

Open, mature and well-documented connectors straight out-of-the-box. Create and distribute powerful commerce-driven content on a global scale, utilizing SAP data and insights alongside CoreMedia's powerful suite of content management tools.

Short development time

Quick to build integrations developers can easily pick up and run with. Reduced development means lower costs, and your marketing teams are up and running fast.

Manage on the go

No VPNs, no extra software, no separate applications or interfaces. Manage all your tools from a single browser-based interface. Manage your content and campaigns using CoreMedia Content Cloud from the office or on the go.

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Explore and learn with our resources
Smart Content Management Dynamic Content
Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
Personalized Experiences
Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
Real-time Conversations Omnichannel
Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
Inspirational Commerce Guided Selling
Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 

Elevate your digital experiences.

Choosing a CMS is a big decision. We’re here to help. Leave your details for a personalized consultation on how CoreMedia can tame the complex and help you realize your digital ambitions.


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How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

Illustrative graphic of a superhero, t-rex, fish, lion and a crocodile

Digital channels

Do you have a well-coordinated, multi-channel presence?

Yes, our content is everywhere all the time! Some is and some isn't. No, our content and data is all over the place.

Content teams

Are your content teams aligned, working together across departments and countries?

Yeah, we're like a well oiled machine! Kind of, but we still waste a lot of effort. No, the left hand doesn't know what the right is doing.

Data tools

Are your content, commerce and customer data tools integrated into a single toolkit?

Yes, we've got everything we need in a single software tool! Not really, we use multiple tools but they're not integrated. Defnitely not, our systems don't talk to each other at all.

Asset management

Is your brand content, product info and customer data all stored in one secure, globally accessible place?

Yes, we've got tight control of all our content and data. Some is and some isn't. No, our content and data is all over the place.


Can you merge brand content with commerce?

Yes, we seamlessly integrate ecommerce with our rich media content. We have commerce and rich content on the same sites, but they're not really integrated. No, our storefronts are completely separate.

Omnichannel marketing

Are your customer experiences seamless across desktop, mobile, apps and all other channels?

Yes, we are everywhere our customers need us to be! We have a good spread of channels, but not exhaustive. No, we focus mainly on desktop websites.


Can you update campaign content and product info across all your sites in minutes?

Yes, we can update our whole web estate at the touch of a button. It's ok, but could be faster. No, it takes an age to update all our sites.

Global control

Do you have global control of your content, with the flexibility to cater for local differences?

Yes, we can localize all day long without compromising global standards. Some control, but could be better. No, our content standards vary with no global oversight.

Personalized content

Can you personalize content so that your customers feel your sites are created just for them?

Yes, our content has the personal touch! Some personalization, but room for improvement. No. What's personalization?

Artificial Intelligence

Are you tapping into the power of artificial intelligence to turbo charge your customer experiences?

Yes, we're right at the leading edge of AI driven personalization! Not quite, but we're making plans. No, we don't trust robots!


Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

separate channels animation circle t-rex dinosaur square
Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

Connect with an expert
Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

Connect with an expert
Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

Connect with an expert
Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

Connect with an expert