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Personalized experiences
Personalized experiences

AI personalization

Tech that lightens the load.

To create compelling experiences, you must know your customers. To build active and trusted relationships, you need to unify rich customer insight across multiple data sets and channels.  

CoreMedia’s Content Cloud brings together the AI personalization tools of the future into your customer relationships now. From customized product recommendations, personalized ads and dynamic content to seamless experiences across all channels, AI personalization can ease the heavy load for your content editors and help them create highly targeted personalized content. 

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AI personalization with CoreMedia

Combine powerful content management with advanced AI tools to deliver hyper-personalized experiences.

What is AI personalization?

Personalization strategies and tactics are nothing new. But the game has recently changed. For the first time, advanced AI technologies allow us to process and analyze huge volumes of data, make decisions and respond to customer needs in real time.

What are the benefits of AI personalization?

Using AI tools, we bring together huge amounts of behavioral and contextual data and use it to create highly individualized content experiences. Search patterns, buying history, location, device, weather, and time of day are just some of the data points AI can crunch in real-time and in large volumes. Advanced AI tools inform decisions and create highly targeted personalized content. These hyper-personal experiences are more effective at getting customers to engage with brands, explore content and ultimately to convert.

How does CoreMedia use AI personalization?

We integrate with industry-leading AI platforms to further enhance our content toolkit and provide you with everything you need to make your content creation and campaign planning hyper-personalized. Our ready-to-go connectors bring the latest AI tools into the CoreMedia platform, allowing you to access the power of AI to personalize, analyze and optimize your content. Turbocharge customer behavior analysis and content optimization. Combine the powerful content management tools native to CoreMedia, with advanced AI personalization platforms to deliver personalized experiences at a global scale. Save your marketing team time and energy, with customizable tools that allow you to ghost write copy, generate SEO-optimized metadata, and create original images.

Key USPs

Powerful AI integrations

Let AI do the heavy lifting. Out-of-the-box integrations with advanced AI tools including Dynamic Yield and Wonki are ready-to-go from day one with CoreMedia.

Amplified customer engagement

Increase engagement with your brand exponentially, with personal, relevant and memorable content experiences that keep your customers coming back for more.

Personalized content marketing at scale

Create high-quality, hyper-personalized content at scale, all within the CoreMedia content management system.

Turbo charged customer insight

Reuse or create new customer segmentation lists from your CRM and let advanced AI personalization tools generate customer recommendations within the CMS.

Bespoke customer offers

Win more conversions by personalizing to single customers and generating custom individualized offers.

Benefits of AI personalization with CoreMedia.

Use AI tools to bring together behavioral and contextual data in large volumes. Detect trends and predict patterns to target personalized content experiences in real-time.

Respond to customer needs in real time with hyper-personal content experiences that speak directly to individuals.

Augment the quality and power of your decision-making using AI tools.

Amplify brand engagement with highly targeted, relevant, and individualized content experiences.

Highly targeted individualized content designed to drive engagement and conversion across the customer buying journey.

AI tools analyze keywords to improve the visibility of your content and optimize content structure across all formats including ads, social posts, and blogs.

Everything you’ll ever need to create highly personalized content marketing strategies brought together in a single content management platform.

Combine a powerful content management platform with advanced AI personalization tools to deliver hyper-personalized experiences at a global scale.

Features

AI personalization from day one

Easy-to-use and immediately available connectors bring the latest and most advanced AI tools into the CoreMedia CMS. Take advantage of AI to streamline your work and scale up personalization to unimaginable heights.

Operate at scale

Combine the power of CoreMedia's global content management platform with the most sophisticated AI driven personalization and generative AI tools. Deliver hyper-personalized content marketing at a global scale across every touchpoint, market and language.

Accelerate your capability

Build AI feedback into your editorial workflows alongside team sign off. Augment and accelerate the quality and power of your decision making to build long lasting customer relationships.

Client success stories

Decker brands
Propelling fashion brands to the next digital level
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Personalised luxury retail experiences
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Personalised luxury retail experiences

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Frictionless commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
Explore

Elevate your digital experiences.

Choosing a CMS is a big decision. We’re here to help. Leave your details for a personalized consultation on how CoreMedia can tame the complex and help you realize your digital ambitions.

 

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How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

Let's get started
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Digital channels

Do you have a well-coordinated, multi-channel presence?

Yes, our content is everywhere all the time! Some is and some isn't. No, our content and data is all over the place.

Content teams

Are your content teams aligned, working together across departments and countries?

Yeah, we're like a well oiled machine! Kind of, but we still waste a lot of effort. No, the left hand doesn't know what the right is doing.

Data tools

Are your content, commerce and customer data tools integrated into a single toolkit?

Yes, we've got everything we need in a single software tool! Not really, we use multiple tools but they're not integrated. Defnitely not, our systems don't talk to each other at all.

Asset management

Is your brand content, product info and customer data all stored in one secure, globally accessible place?

Yes, we've got tight control of all our content and data. Some is and some isn't. No, our content and data is all over the place.

eCommerce

Can you merge brand content with commerce?

Yes, we seamlessly integrate ecommerce with our rich media content. We have commerce and rich content on the same sites, but they're not really integrated. No, our storefronts are completely separate.

Omnichannel marketing

Are your customer experiences seamless across desktop, mobile, apps and all other channels?

Yes, we are everywhere our customers need us to be! We have a good spread of channels, but not exhaustive. No, we focus mainly on desktop websites.

Campaigns

Can you update campaign content and product info across all your sites in minutes?

Yes, we can update our whole web estate at the touch of a button. It's ok, but could be faster. No, it takes an age to update all our sites.

Global control

Do you have global control of your content, with the flexibility to cater for local differences?

Yes, we can localize all day long without compromising global standards. Some control, but could be better. No, our content standards vary with no global oversight.

Personalized content

Can you personalize content so that your customers feel your sites are created just for them?

Yes, our content has the personal touch! Some personalization, but room for improvement. No. What's personalization?

Artificial Intelligence

Are you tapping into the power of artificial intelligence to turbo charge your customer experiences?

Yes, we're right at the leading edge of AI driven personalization! Not quite, but we're making plans. No, we don't trust robots!
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Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

Connect with an expert
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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

Connect with an expert
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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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