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Content Management System (CMS)

Powering rich content management for some of today's most recognizable global brands.

Brands including Louis Vuitton, Deckers, Finnair, Under Armour, Pandora, John Deere and many more, rely on CoreMedia Content Cloud to give their teams the tools they need to deliver content-rich experiences that drive real customer engagement.  

Smart Content Management Editing

Be at one with your content

How to get the most from content management.

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What is a content management system?

A content management system (CMS) is software that enables you to create, manage and publish content across your digital properties, including websites, microsites, blogs and apps. In todays omnichannel world the best content management tools, including CoreMedia Content Cloud, bring social media, connected devices and point-of-sale channels into this mix too. You don’t need to be able to code to use a CMS, since content is managed through an intuitive user-interface.

Why is a content management system important?

A CMS platform gives anyone in your organization the ability to create and publish content quickly and easily, without technical development skills or knowledge. With CoreMedia Content Cloud, content creators can visualize how content will look in different channels and devices, then publish across languages, locations and channels without any input from your IT team.

What are the benefits of a CMS?

A good CMS platform streamlines content creation, editing, and publishing. It drives collaboration across your teams, reduces duplication of effort and increases efficiency. It should give you the workflow management tools you need for efficient sign-off and approval at a global scale , ensuring consistent branding, quality of content and optimization for SEO.

How can you get the best out of a CMS?

Todays customers expect relevant content, customized to their needs. They expect seamless content experiences across devices and channels. They expect you to engage on their terms. The best CMS platforms, including CoreMedia Content Cloud, give you the tools you need to create customized and targeted customer experiences, localized and optimized to market needs. 

What’s the best content management system?

The best content management systems can deliver on your business needs today as well as evolve and grow as your needs change. The landscape changes fast and you need the ability to adapt, scale and change direction. Scaling up for new channels, adapting to integrate new technologies or changing direction to change your ecommerce or CRM platforms. These are all things CMS tools like CoreMedia Content Cloud can cope with easily.

 

Key USPs

Increase ROI

Increase conversions and average order value by enriching product experiences with rich media content. Tell compelling product stories with rich assets, personalized and targeted in real time.

Complete creative control

Give your content creators and editors complete control over the entire customer journey, without waiting on IT to create a new template or implement new assets.

Flexible design and layouts

Access a comprehensive range of layout and design elements. Including banners, slide shows, carousels, tabs, image maps, shoppable videos, photo galleries and more.

Easy image editing

Want to edit the aspect ratio, size, crop, rotation, filter, brightness, or contrast of your image without going to your graphic designer? It's easy with our built-in image-editing tools.

Dynamic previews

Know exactly what your content will look like through the eyes of your customer, in every context. Preview tools simulate locations, devices, channels and formats for predefined customer personas.

Benefits of a Content Management System

Compose content experiences across your entire digital estate. Create, edit, manage and publish content across all your digital channels from a single content management platform. Repurpose and reformat content items for use in different channels using smart editing tools and publish across your entire estate with a single click. 

Manage content across an unlimited number of locations and languages. Control content localization and translation from a single CMS, managing local content versions against a master site and localizing content as much or as little as needed. Integrate with popular translation software platforms using pre-built connectors and manage translation end-to-end with built-in localization workflows.

Creating highly personalized customer experiences is easy with Content Cloud. Integrate data from your CRM, marketing and eCommerce tools into the CMS and use it to target customers with personalized, highly relevant content across channels, devices and market locations.

Workflow and approvals streamline the content management process across teams and departments. Free teams to spend more time managing content and less time chasing approvals. Customize workflows to suit the needs of your teams. Automate workflows to automatically publish approved content, speeding up your time to market.

Use CoreMedia Content Cloud's built in digital asset management tool to keep your content assets, safe, secure, compliant and most importantly accessible across your organization. Define your own tagging and taxonomy so your approved content can be found and used across all your teams. Increase collaboration and reduce duplicated effort. Control rights usage and ensure only approved and on-brand content gets used.

Manage a multi-site, multi-brand web estate from a single CMS. Integrate ecommerce, brand sites, microsites, local and regional sites into a single technology platform. Compose seamless customer journeys across sites, or manage site localization against a master site hierarchy with as much or as little divergence as you need. Drive efficiency with shared tools across teams and shared technology infrastructure.

Features

Multi language publishing

Localize, translate and synchronize global content across an unlimited number of market locations with powerful workflow and automation tools. 

Easy translation

Seamless integration with the Translation.com Global Link Connect tool gives you easy end-to-end creation and management of translated content inside the CMS.

Pre-built workflows

Out-of-the-box workflows make content approval and publication simple, reducing duplication of effort and increasing speed to market.  

Text overlay on images

Place editable text on top of any image. Combined this feature with advanced automation and dynamic publishing tools to personalize text on the fly for audience segments, regions and languages.

Logically group content

Group content needed for a task by a particular project or team, regardless of its location in the CMS. Add collaborators, assign tasks and due dates. Monitor and track progress with dashboards and notifications. 

Integrate with third parties

Out-of-the-box connectors are ready to go for the most popular CRM, eCommerce and PIM systems, including Salesforce. Take advantage of over 150 pre-built connectors to configure your perfect toolkit. 

Client success stories

Propelling fashion brands to the next digital level
Personalised luxury retail experiences
Personalised luxury retail experiences

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Choosing a DXP is a big decision, and we’re here to help. Whether you're looking for a new CMS or want to enhance your website with engagement tools to boost conversions, we'll consult you to realize your digital ambitions.

 

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