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Get to know CoreMedia with a personal introduction from an expert.
What you’ll get
- Explore key features relevant to you
- See how businesses like yours have grown with CoreMedia
- Guidance on changing platforms like a pro
Be at one with your content
How to get the most from content management.
What is a content management system?
A content management system (CMS) is software that enables you to create, manage and publish content across your digital properties, including websites, microsites, blogs and apps. In todays omnichannel world the best content management tools, including CoreMedia Content Cloud, bring social media, connected devices and point-of-sale channels into this mix too. You don’t need to be able to code to use a CMS, since content is managed through an intuitive user-interface.
Why is a content management system important?
A CMS platform gives anyone in your organization the ability to create and publish content quickly and easily, without technical development skills or knowledge. With CoreMedia Content Cloud, content creators can visualize how content will look in different channels and devices, then publish across languages, locations and channels without any input from your IT team.
What are the benefits of a CMS?
A good CMS platform streamlines content creation, editing, and publishing. It drives collaboration across your teams, reduces duplication of effort and increases efficiency. It should give you the workflow management tools you need for efficient sign-off and approval at a global scale , ensuring consistent branding, quality of content and optimization for SEO.
How can you get the best out of a CMS?
Todays customers expect relevant content, customized to their needs. They expect seamless content experiences across devices and channels. They expect you to engage on their terms. The best CMS platforms, including CoreMedia Content Cloud, give you the tools you need to create customized and targeted customer experiences, localized and optimized to market needs.
What’s the best content management system?
The best content management systems can deliver on your business needs today as well as evolve and grow as your needs change. The landscape changes fast and you need the ability to adapt, scale and change direction. Scaling up for new channels, adapting to integrate new technologies or changing direction to change your ecommerce or CRM platforms. These are all things CMS tools like CoreMedia Content Cloud can cope with easily.
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Our team of experts are your team of experts
Explore and learn with our resources
Smart content management
Surprise and delight customers with iconic content everywhere, all the time.
- Preview in-context before publishing
- Unlock the power of your teams with workflow and scheduling
- Keep it compliant with built-in DAM
Personalized experiences
Nurture customers with personalized experiences at every opportunity.
- Omnichannel customer targeting
- Link customer data platforms to leverage audience insight
- Integrate artificial intelligence driven hyper-personalization
Real-time conversations
Convert visitors into buyers with conversational experiences, contextual content and a human touch.
- Guide customers through their buying journey using video shopping, chatbot, live chat and more
- Manage all calls and gain insights into interactions from web to contact center
- Prioritize contacts and let high-value users talk to real people, to maximize ROI
Inspirational commerce
Grow your business by connecting the buying journey and converting sales.
- Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
- Integrate live product feeds at a global scale
- Turn rich media into one click shoppable content
Calculating
Stage 1: Fragmented: Multiple Channels
You’re a digital dinosaur!
You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.
It’s time to evolve.
Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.
Stage 2: Integrated: Multiple channels
You’re a fish!
Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.
Keep swimming!
The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.
Connect with an expert
Stage 3: Instant: Global expansion
You’re a crocodile!
You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.
Oh snap!
In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.
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Stage 4: Dynamic: Real time personalization
You’re a lion!
You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.
But you can do more to keep your brand roaring!
As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.
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Stage 5: Immersive: Elevated experiences
You’re Captain Content!
You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.
You're a superhero in the digital space.
Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.
In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.
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