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Content Management System (CMS)

Powering rich content management for some of today's most recognizable global brands.

Brands including Louis Vuitton, Deckers, Finnair, Under Armour, Pandora, John Deere and many more, rely on CoreMedia Content Cloud to give their teams the tools they need to deliver content-rich experiences that drive real customer engagement.  

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Be at one with your content

How to get the most from content management.

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What is a content management system?

A content management system (CMS) is software that enables you to create, manage and publish content across your digital properties, including websites, microsites, blogs and apps. In todays omnichannel world the best content management tools, including CoreMedia Content Cloud, bring social media, connected devices and point-of-sale channels into this mix too. You don’t need to be able to code to use a CMS, since content is managed through an intuitive user-interface.

Why is a content management system important?

A CMS platform gives anyone in your organization the ability to create and publish content quickly and easily, without technical development skills or knowledge. With CoreMedia Content Cloud, content creators can visualize how content will look in different channels and devices, then publish across languages, locations and channels without any input from your IT team.

What are the benefits of a CMS?

A good CMS platform streamlines content creation, editing, and publishing. It drives collaboration across your teams, reduces duplication of effort and increases efficiency. It should give you the workflow management tools you need for efficient sign-off and approval at a global scale , ensuring consistent branding, quality of content and optimization for SEO.

How can you get the best out of a CMS?

Todays customers expect relevant content, customized to their needs. They expect seamless content experiences across devices and channels. They expect you to engage on their terms. The best CMS platforms, including CoreMedia Content Cloud, give you the tools you need to create customized and targeted customer experiences, localized and optimized to market needs. 

What’s the best content management system?

The best content management systems can deliver on your business needs today as well as evolve and grow as your needs change. The landscape changes fast and you need the ability to adapt, scale and change direction. Scaling up for new channels, adapting to integrate new technologies or changing direction to change your ecommerce or CRM platforms. These are all things CMS tools like CoreMedia Content Cloud can cope with easily.

 

Key USPs

Increase ROI

Increase conversions and average order value by enriching product experiences with rich media content. Tell compelling product stories with rich assets, personalized and targeted in real time.

Complete creative control

Give your content creators and editors complete control over the entire customer journey, without waiting on IT to create a new template or implement new assets.

Flexible design and layouts

Access a comprehensive range of layout and design elements. Including banners, slide shows, carousels, tabs, image maps, shoppable videos, photo galleries and more.

Easy image editing

Want to edit the aspect ratio, size, crop, rotation, filter, brightness, or contrast of your image without going to your graphic designer? It's easy with our built-in image-editing tools.

Dynamic previews

Know exactly what your content will look like through the eyes of your customer, in every context. Preview tools simulate locations, devices, channels and formats for predefined customer personas.

Benefits of a Content Management System

Compose content experiences across your entire digital estate. Create, edit, manage and publish content across all your digital channels from a single content management platform. Repurpose and reformat content items for use in different channels using smart editing tools and publish across your entire estate with a single click. 

Manage content across an unlimited number of locations and languages. Control content localization and translation from a single CMS, managing local content versions against a master site and localizing content as much or as little as needed. Integrate with popular translation software platforms using pre-built connectors and manage translation end-to-end with built-in localization workflows.

Creating highly personalized customer experiences is easy with Content Cloud. Integrate data from your CRM, marketing and eCommerce tools into the CMS and use it to target customers with personalized, highly relevant content across channels, devices and market locations.

Workflow and approvals streamline the content management process across teams and departments. Free teams to spend more time managing content and less time chasing approvals. Customize workflows to suit the needs of your teams. Automate workflows to automatically publish approved content, speeding up your time to market.

Use CoreMedia Content Cloud's built in digital asset management tool to keep your content assets, safe, secure, compliant and most importantly accessible across your organization. Define your own tagging and taxonomy so your approved content can be found and used across all your teams. Increase collaboration and reduce duplicated effort. Control rights usage and ensure only approved and on-brand content gets used.

Manage a multi-site, multi-brand web estate from a single CMS. Integrate ecommerce, brand sites, microsites, local and regional sites into a single technology platform. Compose seamless customer journeys across sites, or manage site localization against a master site hierarchy with as much or as little divergence as you need. Drive efficiency with shared tools across teams and shared technology infrastructure.

Features

Multi language publishing

Localize, translate and synchronize global content across an unlimited number of market locations with powerful workflow and automation tools. 

Easy translation

Seamless integration with the Translation.com Global Link Connect tool gives you easy end-to-end creation and management of translated content inside the CMS.

Pre-built workflows

Out-of-the-box workflows make content approval and publication simple, reducing duplication of effort and increasing speed to market.  

Text overlay on images

Place editable text on top of any image. Combined this feature with advanced automation and dynamic publishing tools to personalize text on the fly for audience segments, regions and languages.

Logically group content

Group content needed for a task by a particular project or team, regardless of its location in the CMS. Add collaborators, assign tasks and due dates. Monitor and track progress with dashboards and notifications. 

Integrate with third parties

Out-of-the-box connectors are ready to go for the most popular CRM, eCommerce and PIM systems, including Salesforce. Take advantage of over 150 pre-built connectors to configure your perfect toolkit. 

Client success stories

Propelling fashion brands to the next digital level
Personalised luxury retail experiences
Personalised luxury retail experiences

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Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Explore and learn with our resources
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Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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Elevate your digital experiences.

Choosing a CMS is a big decision. We’re here to help. Leave your details for a personalized consultation on how CoreMedia can tame the complex and help you realize your digital ambitions.

 

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How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

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Digital channels

Do you have a well-coordinated, multi-channel presence?

Yes, our content is everywhere all the time! Some is and some isn't. No, our content and data is all over the place.

Content teams

Are your content teams aligned, working together across departments and countries?

Yeah, we're like a well oiled machine! Kind of, but we still waste a lot of effort. No, the left hand doesn't know what the right is doing.

Data tools

Are your content, commerce and customer data tools integrated into a single toolkit?

Yes, we've got everything we need in a single software tool! Not really, we use multiple tools but they're not integrated. Defnitely not, our systems don't talk to each other at all.

Asset management

Is your brand content, product info and customer data all stored in one secure, globally accessible place?

Yes, we've got tight control of all our content and data. Some is and some isn't. No, our content and data is all over the place.

eCommerce

Can you merge brand content with commerce?

Yes, we seamlessly integrate ecommerce with our rich media content. We have commerce and rich content on the same sites, but they're not really integrated. No, our storefronts are completely separate.

Omnichannel marketing

Are your customer experiences seamless across desktop, mobile, apps and all other channels?

Yes, we are everywhere our customers need us to be! We have a good spread of channels, but not exhaustive. No, we focus mainly on desktop websites.

Campaigns

Can you update campaign content and product info across all your sites in minutes?

Yes, we can update our whole web estate at the touch of a button. It's ok, but could be faster. No, it takes an age to update all our sites.

Global control

Do you have global control of your content, with the flexibility to cater for local differences?

Yes, we can localize all day long without compromising global standards. Some control, but could be better. No, our content standards vary with no global oversight.

Personalized content

Can you personalize content so that your customers feel your sites are created just for them?

Yes, our content has the personal touch! Some personalization, but room for improvement. No. What's personalization?

Artificial Intelligence

Are you tapping into the power of artificial intelligence to turbo charge your customer experiences?

Yes, we're right at the leading edge of AI driven personalization! Not quite, but we're making plans. No, we don't trust robots!

Calculating

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Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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