If you get it right, omnichannel marketing will build loyalty, increase customer engagement, and ultimately improve your ROI using digital marketing automation tools. Removing friction for customers is about making it as easy as possible for them to buy and interact with you. Doing this well across all your channels and devices means less chance a customer will go to a competitor. Simple really. The more seamless your experiences across channels and devices, the longer your customers will spend engaging with your brand, and longer engagement times mean more opportunities to convert a sale. Finally, consistency across all your properties is ultimately less resource intensive to manage, especially with the right marketing automation enterprise CMS tools, which means less effort for a higher return. Happy days. 

Customers just expect seamless omnichannel experiences. Most people will abandon you and go somewhere else after only 5–6 seconds if the experience is not up to scratch. As online and offline digital experiences increasingly merge with more digital point of sale and connected devices, customers will expect you to bring these channels into the mix too. You need a single view of the customer that spans every channel and interaction. You need a marketing automation CMS and digital experience tools that let you create and manage data-driven, personalized customer experiences across all your digital properties. This is what customers expect and if you don’t provide it, they’ll get it from someone else. Our content automation platform helps your teams deliver content everywhere, all the time. 

Co-ordinating content across multiple channels, markets and devices is incredibly complicated and time consuming without access to the best marketing automation platforms. Accessing customer data and trying to personalize and target adds a further level of complexity you can’t manage without the right marketing automation tools. To deliver advanced omnichannel marketing you need an advanced digital experience platform. This means tools to analyze customer data and design, create and publish content experiences across all your touchpoints using a single system. It means a single toolkit to integrate customer data, rich media content, product information, commerce, personalization and targeting.