Omnichannel marketing automation

Seamless customer experiences.

Put customer-centricity at the heart of your content marketing with digital experience tools that enable your teams to think like a customer.  

CoreMedia Content Cloud is an omnichannel experience design tool that lets you deliver seamless and consistent customer experiences across all your digital channels, regions and languages. You can enhance this capability further with customer targeting and personalization tools, tailoring content experiences to match your customers preferences. Content Cloud gives you access to the data, content and publishing tools you need to design and automate these customer experiences across all your digital properties.    

Multiple Channels fish swimming

Take your marketing to another level

Maximize omnichannel marketing automation. 

What’s omnichannel marketing?

Omnichannel marketing puts the customer at the heart of the experience. It’s about understanding how customers want to interact with you and responding with digital experiences that deliver this consistently across channels and devices. It’s about removing friction, making it as easy as possible for customers to get what they need. If I browse your content at work on my laptop, continue on the train home via mobile, then pick up with my tablet on the sofa that night, I want each experience to feel seamlessly consistent. If I spend time giving you data, I want to take that with me across devices and channels. I want you to remember what I liked and didn’t like and use this information to deliver content that’s helpful to me personally. I want all of this to work seamlessly wherever I am and however I choose to engage with you. That’s omnichannel marketing. 

What are the advantages of omnichannel marketing?

If you get it right, omnichannel marketing will build loyalty, increase customer engagement, and ultimately improve your ROI. Removing friction for customers is about making it as easy as possible for them to buy and interact with you. Doing this well across all your channels and devices means less chance a customer will go to a competitor. Simple really. The more seamless your experiences across channels and devices, the longer your customers will spend engaging with your brand, and longer engagement times mean more opportunities to convert a sale. Finally, consistency across all your properties is ultimately less resource intensive to manage, especially with the right CMS tools, which means less effort for a higher return. Happy days.    

Why is omnichannel marketing important?

Customers just expect seamless omnichannel experiences. Most people will abandon you and go somewhere else after only 5-6 seconds if the experience is not up to scratch. And as online and offline digital experiences increasingly merge with more digital point of sale and connected devices, customers will expect you to bring these channels into the mix too. You need a single view of the customer that spans every channel and interaction. You need content management and digital experience tools that let you create and manage data driven, personalized customer experiences across all your digital properties. This is what customers expect and if you don’t provide it, they will get it from someone else. 

What are the challenges of omnichannel marketing?

Co-ordinating content across multiple channels, markets and devices is incredibly complicated and time consuming. Accessing customer data and trying to personalize and target adds a further level of complexity you can’t manage without the right tools. To deliver advanced omnichannel marketing you need an advanced digital experience platform. This means tools to analyze customer data and design, create and publish content experiences across all your touchpoints using a single system. It means a single toolkit to integrate customer data, rich media content, product information, commerce, personalization and targeting.  

Key USPs

Customer driven choices

Whether it’s your website, app, social media, email, phone, or in-store, let your customers choose the channel that best suits their needs.

Personalized interactions that add value

Tailor your content, products, and messages in ways that nurture and benefit customers, removing friction and adding value to their experiences.  

Switch channel without starting over

Customer information is saved and automatically transferred as people switch seamlessly between channels, all without having to start over again.

Give customers the consistency they expect

Deliver the exceptional brand experiences your customers have come to expect across all your channels, wherever and whenever they choose to interact with you. 

Interactive and immersive experiences

Enrich the buying experience for your customers by integrating content that brings your products and services to life in ways that engage them personally. 

Benefits of omnichannel marketing automation

Our omnichannel marketing system gives you a unified view of data across channels and customer touchpoints, deepening your understanding of buyer behavior and preference. 

With access to customer behavior insights across the omnichannel mix, your marketing teams can design campaigns that go beyond basic demographic and geographic targeting. 

Create multi-channel campaigns that are automatically triggered by customer behaviors or actions. From abandoned carts or failed checkouts to interactions with specific content, automate content to improve CX and increase conversions. 

A unified toolkit tools across content, campaigns and analytics in a single DXP platform drives efficiency, giving time back to your marketers. 


Respond to market opportunities with speed. Keep your brand relevant with new campaigns, reuse or adapt content and automate deployment across channels and locations globally.  


Manage complexity at scale

End-to-end translation workflows integrated with leading translation management systems for a fully automated translation process.  

Multi language publishing

Easily set up end-to-end translation workflows to translate content into multiple languages. Integrate leading translation management systems into the CMS for a fully automated translation process.

Real-time testing and optimization

Built-in A/B testing capability straight out-of-the-box, enhanced with pre-built connectors to 3rd party testing software. 

Auto sync local content

Manage local content customization. Alert regional editors to master site changes. View local and master content side-by-side to manage localization.  

Flexible localization

Derive local sites from your main site while keeping unique local content and character. Local sites can sync or diverge from master sites as needed. 

Automatic image variants

Re-use images across your channels. Define image size and format variations for each channel, use built-in tools to quick edit images and automate publishing in one click. 

Simple solutions

Digital Experience Platform

A unified toolkit.

Delight customers with seamless experiences across every touchpoint. Create omnichannel campaigns at speed. Integrate commerce and pull in customer and product data from CRM and PIM systems. Hyper-personalize with advanced AI tools.


Digital Experience Platform

Content management system

Compelling content. 

Content management is a joy when functionality just works. Publish, repurpose and localize content across your digital channels. Visualize how your content will look with instant preview across devices and campaign scenarios.

Content management system

(Hybrid) Headless CMS

Flexible and scalable.   

The freedom to innovate with hybrid headless architecture. Fully accessible code and over 150 pre-built connectors give developers the freedom to adapt and customize our DXP to create the perfect toolkit for you. 

(Hybrid) Headless CMS

CoreMedia Campaigns

Marketing campaigns made efficiently.   

Effortlessly plan, create, and manage multiple campaigns in countless formats, geographies, channels and languages. Orchestrate your content in a short period, all in one cloud-native application. 

CoreMedia Campaigns

Omnichannel Marketing Automation

Capitalize every opportunity.   

Trigger content to auto publish based on customer behaviors. Highlight channels, devices, regions and locations. Automate conversion follow-ups to keep customers moving through the buying journey in ways that work for them.

Omnichannel Marketing

Multilingual Content Marketing

Be relevant everywhere.  

Localize content across your global web estate. Custom workflows manage your translations. Update and sync market locations automatically. Highlight regional differences to be sure your content hits the mark, wherever in the world it’s published.   

Multilingual Content Marketing

Marketing Workflows

Coordinate your teams.  

Free your teams to deliver tasks instead of chasing them. Foster collaboration, reduce duplicated effort and feel free to create, safe in the knowledge that intelligent workflows ensure content is on brand, compliant and ready to go. 

Content marketing workflow

Digital Asset Management

Maximize your media.   

All your media assets in a single, secure location with our built-in digital asset management tool. Search, find and share assets across the entire organization using customized keywords that make sense to you. 

Digital Asset Management

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  • Explore key features relevant to you
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  • Guidance on changing platforms like a pro
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Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 

Elevate your digital experiences.

Choosing a CMS is a big decision. We’re here to help. Leave your details for a personalized consultation on how CoreMedia can tame the complex and help you realize your digital ambitions.


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Digital channels

Do you have a well-coordinated, multi-channel presence?

Yes, our content is everywhere all the time! Some is and some isn't. No, our content and data is all over the place.

Content teams

Are your content teams aligned, working together across departments and countries?

Yeah, we're like a well oiled machine! Kind of, but we still waste a lot of effort. No, the left hand doesn't know what the right is doing.

Data tools

Are your content, commerce and customer data tools integrated into a single toolkit?

Yes, we've got everything we need in a single software tool! Not really, we use multiple tools but they're not integrated. Defnitely not, our systems don't talk to each other at all.

Asset management

Is your brand content, product info and customer data all stored in one secure, globally accessible place?

Yes, we've got tight control of all our content and data. Some is and some isn't. No, our content and data is all over the place.


Can you merge brand content with commerce?

Yes, we seamlessly integrate ecommerce with our rich media content. We have commerce and rich content on the same sites, but they're not really integrated. No, our storefronts are completely separate.

Omnichannel marketing

Are your customer experiences seamless across desktop, mobile, apps and all other channels?

Yes, we are everywhere our customers need us to be! We have a good spread of channels, but not exhaustive. No, we focus mainly on desktop websites.


Can you update campaign content and product info across all your sites in minutes?

Yes, we can update our whole web estate at the touch of a button. It's ok, but could be faster. No, it takes an age to update all our sites.

Global control

Do you have global control of your content, with the flexibility to cater for local differences?

Yes, we can localize all day long without compromising global standards. Some control, but could be better. No, our content standards vary with no global oversight.

Personalized content

Can you personalize content so that your customers feel your sites are created just for them?

Yes, our content has the personal touch! Some personalization, but room for improvement. No. What's personalization?

Artificial Intelligence

Are you tapping into the power of artificial intelligence to turbo charge your customer experiences?

Yes, we're right at the leading edge of AI driven personalization! Not quite, but we're making plans. No, we don't trust robots!


Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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