CoreMedia Journeys

Optimize customer journeys with the power of AI and automation.

CoreMedia Journeys optimizes customer journeys through seamless cross-channel automation, real-time personalization, and intelligent workflows. Orchestrate unique journeys for each customer, leveraging past behavior and preferences. With real-time insights, anticipate individual needs and configure any step of the user journey to convince your audience.

Whether it's crafting email campaigns, reaching customers through SMS, calls or push notifications, CoreMedia equips you with the tools to connect with your audience anywhere, creating automated journeys and tailoring every next step to each individual’s needs.

Harness the power of data to deliver personalized experiences across multiple steps, ensuring the right information reaches the right customer at the right time, driving growth. Streamline editorial workflows effortlessly by crafting and maintaining content with our intelligent AI Co-Pilot.

Personalized Experiences Omnichannel

Cross-channel Marketing Automation

Create successful Cross-channel Marketing Automation campaigns and deliver seamless interactions. Integrate email, SMS, calls, outbound voice messages, push notifications, and social messaging apps into a unified conversation workflow.

AI Empowered Workflows

Streamline editors' workflows and save time on metadata creation and maintenance with the assistance of our intelligent AI Co-Pilot.

Email Marketing & SMS Marketing Campaigns

Reach your customers through email and SMS with personalized messages at every stage of their customer journey.

Social Messaging

Utilize messaging apps like WhatsApp, Messenger, Instagram, and Skype for customer support to assist customers through their preferred platforms.


Combine all essential channels — email, SMS, calls, outbound voice messages, push notifications and messaging apps — into automated workflows, to make each customer journey perfectly tailored to their needs.

Create meaningful campaigns and interactions, tailored to the stage where your customers are in the journey and their individual preferences.

Utilize customer data and actionable insights to provide personalized experiences at every opportunity, throughout the customer journey.

Use the power of automation and AI tools to help you create personalized experiences more efficiently.

Orchestrate and optimize customer journeys with CoreMedia

CoreMedia’s solutions tailor unique journeys for every customer’s needs.

What is Customer Journey Orchestration?

Customer Journey Orchestration involves seamlessly coordinating customer experiences across various channels in real-time. It entails understanding individual customer needs and preferences to guide them through a personalized journey with a brand. Through Customer Journey Orchestration, companies can deliver greater value, encourage interaction, and ultimately foster stronger relationships with their audiences.

Benefits of Customer Journey Orchestration

Customer journey orchestration offers many benefits for businesses, including increased customer satisfaction and loyalty, improved operational efficiency, more insights for data-driven decision-making, and higher revenue growth. By handling customer service gaps, teams can resolve issues more effectively, leading to happier customers. Additionally, better communication across campaigns and channels ensures consistent messaging and experiences across platforms. Customer Journey Orchestration also allows to deliver highly personalized experiences and real-time messaging, fostering stronger relationships and increasing cross-team efficiency. Having access to more data enables teams to identify trends and personalize the customer experience, ultimately improving performance and increasing customer lifetime value.

How does CoreMedia customize individual journeys?

CoreMedia tailors customer journeys through seamless cross-channel automation, real-time personalization, and intelligent workflows. Whether crafting email campaigns, sending SMS, engaging through social messaging apps, or making calls and push notifications, CoreMedia equips businesses with the tools to connect with their audience anywhere. This enables automated customer journeys, tailoring every next step to each individual’s needs. Leveraging the power of customer data, CoreMedia delivers personalized experiences across multiple journey steps, ensuring the right information reaches the right customer at the right time, ultimately driving growth.

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Explore and learn with our resources
Smart Content Management Dynamic Content
Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
Personalized Experiences
Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
Real-time Conversations Omnichannel
Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
Inspirational Commerce Guided Selling
Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 

Elevate your digital experiences.

Choosing a CMS is a big decision. We’re here to help. Leave your details for a personalized consultation on how CoreMedia can tame the complex and help you realize your digital ambitions.


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How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

Illustrative graphic of a superhero, t-rex, fish, lion and a crocodile

Digital channels

Do you have a well-coordinated, multi-channel presence?

Yes, our content is everywhere all the time! Some is and some isn't. No, our content and data is all over the place.

Content teams

Are your content teams aligned, working together across departments and countries?

Yeah, we're like a well oiled machine! Kind of, but we still waste a lot of effort. No, the left hand doesn't know what the right is doing.

Data tools

Are your content, commerce and customer data tools integrated into a single toolkit?

Yes, we've got everything we need in a single software tool! Not really, we use multiple tools but they're not integrated. Defnitely not, our systems don't talk to each other at all.

Asset management

Is your brand content, product info and customer data all stored in one secure, globally accessible place?

Yes, we've got tight control of all our content and data. Some is and some isn't. No, our content and data is all over the place.


Can you merge brand content with commerce?

Yes, we seamlessly integrate ecommerce with our rich media content. We have commerce and rich content on the same sites, but they're not really integrated. No, our storefronts are completely separate.

Omnichannel marketing

Are your customer experiences seamless across desktop, mobile, apps and all other channels?

Yes, we are everywhere our customers need us to be! We have a good spread of channels, but not exhaustive. No, we focus mainly on desktop websites.


Can you update campaign content and product info across all your sites in minutes?

Yes, we can update our whole web estate at the touch of a button. It's ok, but could be faster. No, it takes an age to update all our sites.

Global control

Do you have global control of your content, with the flexibility to cater for local differences?

Yes, we can localize all day long without compromising global standards. Some control, but could be better. No, our content standards vary with no global oversight.

Personalized content

Can you personalize content so that your customers feel your sites are created just for them?

Yes, our content has the personal touch! Some personalization, but room for improvement. No. What's personalization?

Artificial Intelligence

Are you tapping into the power of artificial intelligence to turbo charge your customer experiences?

Yes, we're right at the leading edge of AI driven personalization! Not quite, but we're making plans. No, we don't trust robots!


Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

separate channels animation circle t-rex dinosaur square
Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

Connect with an expert
Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

Connect with an expert
Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

Connect with an expert