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Cross-channel Marketing Automation

Deliver seamless personalized interactions at scale.

Turn customer data into actionable insights and engage your audience across channels, in a smooth and unified conversation.

Cross-channel Marketing Automation enables you to create automated campaigns that integrate email, SMS, calls, outbound voice messages, push notifications and social messaging apps — all in one conversation.

Deliver relevant interactions across platforms and create a tailored experience based on the stage your customers are at in their journey and their individual needs and interests.

Real-time Conversations Omnichannel
Features

Email

Create email campaigns and personalize content to specific audiences, in an easy-to-use platform.

SMS

Reach customers offline with SMS campaigns, in a more personal approach.

Outbound voice messages

Send pre-recorded outbound voice messages with self-service automation options.

Push notifications

Use push notifications to promote exclusive offers and segment them to different audiences for maximum impact.

Social messaging

Integrate social messaging apps in your workflows, such as Messenger, Instagram and Skype, to reach your customers where they are.

Watch a demo of Push Notifications

Benefits of Cross-channel Marketing Automation

Cross-channel Marketing Automation increases visibility across multiple channels, amplifying the attention to a business, brand, services, and products. It also enables your business to deliver the right message to the right audience at the right time, driving engagement.

Cross-channel Marketing Automation offers customers more choices to interact with a brand, enhancing their overall brand experience. This increases the buyers’ happiness and, therefore, promotes loyalty.

Implementing this kind of strategy activates additional customer touchpoints and gathers valuable data for further marketing optimization.

By synchronizing marketing efforts across various channels, it’s possible to trace the journey from viewer to lead and from lead to customer. This contextualizes the contribution of each channel, providing a clearer roadmap for refining marketing strategies and focusing on the most important metrics.

Cross-channel Marketing Automation with CoreMedia

CoreMedia connects with a range of automation tools to maximize your marketing efforts.

What is Cross-channel Marketing?

Cross-channel Marketing enables businesses to engage with customers across multiple platforms, including email, SMS, social media channels, voice messages and more, in order to guide them through every stage of the customer journey. By integrating diverse channels, brands deliver relevant messages to their audience, ensuring a seamless and impactful journey that leads to enhanced ROI.

What’s the difference between Cross-channel and Multichannel Marketing?

While Multichannel Marketing involves using multiple channels to reach audiences, these channels operate independently, often competing for customers' attention. In Cross-channel Marketing, the emphasis lies in orchestrating cohesive customer experiences, creating a unified journey where interactions on one channel influence and enhance experiences on others. This promotes consistency and engagement across the customer lifecycle.

Why use Cross-channel Marketing Automation?

Cross-channel Marketing Automation allows to understand the target audience's buying decisions, preferred channels, and engagement preferences. This approach meets customer expectations, boosting engagement, loyalty, and ROI. It also personalizes touchpoints for individual leads and provides insights into overall performance across channels, making it an effective strategy for maximizing marketing efforts.

How to create a successful Cross-channel Marketing Strategy

Start with unified customer profiles

Fragmented data prevents companies from gaining a holistic view of customer behavior, leading to isolated personalized marketing efforts. A unified customer profile integrates data from various touchpoints, offering comprehensive insights and enabling better segmentation of campaigns. So, when choosing a tool, prioritize those providing a unified customer profile view.

Build customer segments

Gain insights and uncover trends into different segments of your customer persona by analyzing data from various channels. By scrutinizing this data and developing a comprehensive understanding of segments within your contact database, you can prioritize channels and optimize content accordingly. Ensure to document and contextualize each interaction to tailor content more effectively for your audiences.

Personalize campaigns at scale

Customers like brands that offer highly personalized services because it makes them feel understood. After building the foundation and tracking customer behavior and trends, you’ll be able offer personalized product recommendations, promotions and relevant content.

Continuously optimize content and time

Utilize the collected data to conduct experiments such as A/B testing and uncover valuable information about your customers. Continuously refine your strategies based on these findings and, as you plan your Cross-channel Marketing campaigns, leverage the gathered data to enhance each step. Identify the best timing to engage with your audience and continuously optimize your campaigns for better results.

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