Cross-channel Marketing Automation

Deliver seamless personalized interactions at scale.

Turn customer data into actionable insights and engage your audience across channels, in a smooth and unified conversation.

Cross-channel Marketing Automation enables you to create automated campaigns that integrate email, SMS, calls, outbound voice messages, push notifications and social messaging apps — all in one conversation.

Deliver relevant interactions across platforms and create a tailored experience based on the stage your customers are at in their journey and their individual needs and interests.



Create email campaigns and personalize content to specific audiences, in an easy-to-use platform.


Reach customers offline with SMS campaigns, in a more personal approach.

Outbound voice messages

Send pre-recorded outbound voice messages with self-service automation options.

Push notifications

Use push notifications to promote exclusive offers and segment them to different audiences for maximum impact.

Social messaging

Integrate social messaging apps in your workflows, such as Messenger, Instagram and Skype, to reach your customers where they are.

Watch a demo of Push Notifications

Benefits of Cross-channel Marketing Automation

Cross-channel Marketing Automation increases visibility across multiple channels, amplifying the attention to a business, brand, services, and products. It also enables your business to deliver the right message to the right audience at the right time, driving engagement.

Cross-channel Marketing Automation offers customers more choices to interact with a brand, enhancing their overall brand experience. This increases the buyers’ happiness and, therefore, promotes loyalty.

Implementing this kind of strategy activates additional customer touchpoints and gathers valuable data for further marketing optimization.

By synchronizing marketing efforts across various channels, it’s possible to trace the journey from viewer to lead and from lead to customer. This contextualizes the contribution of each channel, providing a clearer roadmap for refining marketing strategies and focusing on the most important metrics.

Cross-channel Marketing Automation with CoreMedia

CoreMedia connects with a range of automation tools to maximize your marketing efforts.

What is Cross-channel Marketing?

Cross-channel Marketing enables businesses to engage with customers across multiple platforms, including email, SMS, social media channels, voice messages and more, in order to guide them through every stage of the customer journey. By integrating diverse channels, brands deliver relevant messages to their audience, ensuring a seamless and impactful journey that leads to enhanced ROI.

What’s the difference between Cross-channel and Multichannel Marketing?

While Multichannel Marketing involves using multiple channels to reach audiences, these channels operate independently, often competing for customers' attention. In Cross-channel Marketing, the emphasis lies in orchestrating cohesive customer experiences, creating a unified journey where interactions on one channel influence and enhance experiences on others. This promotes consistency and engagement across the customer lifecycle.

Why use Cross-channel Marketing Automation?

Cross-channel Marketing Automation allows to understand the target audience's buying decisions, preferred channels, and engagement preferences. This approach meets customer expectations, boosting engagement, loyalty, and ROI. It also personalizes touchpoints for individual leads and provides insights into overall performance across channels, making it an effective strategy for maximizing marketing efforts.

How to create a successful Cross-channel Marketing Strategy

Start with unified customer profiles

Fragmented data prevents companies from gaining a holistic view of customer behavior, leading to isolated personalized marketing efforts. A unified customer profile integrates data from various touchpoints, offering comprehensive insights and enabling better segmentation of campaigns. So, when choosing a tool, prioritize those providing a unified customer profile view.

Build customer segments

Gain insights and uncover trends into different segments of your customer persona by analyzing data from various channels. By scrutinizing this data and developing a comprehensive understanding of segments within your contact database, you can prioritize channels and optimize content accordingly. Ensure to document and contextualize each interaction to tailor content more effectively for your audiences.

Personalize campaigns at scale

Customers like brands that offer highly personalized services because it makes them feel understood. After building the foundation and tracking customer behavior and trends, you’ll be able offer personalized product recommendations, promotions and relevant content.

Continuously optimize content and time

Utilize the collected data to conduct experiments such as A/B testing and uncover valuable information about your customers. Continuously refine your strategies based on these findings and, as you plan your Cross-channel Marketing campaigns, leverage the gathered data to enhance each step. Identify the best timing to engage with your audience and continuously optimize your campaigns for better results.

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What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Explore and learn with our resources
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Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 

Elevate your digital experiences.

Choosing a CMS is a big decision. We’re here to help. Leave your details for a personalized consultation on how CoreMedia can tame the complex and help you realize your digital ambitions.


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How digitally evolved are you?

Evolution is adaptation to change. Will you survive?

Keeping up in a fast-paced digital world can be a struggle. Whether your business is still stuck in prehistoric times, or already fully-evolved, finding out where you fall on the Digital Evolution Model will help you stay competitive.

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Digital channels

Do you have a well-coordinated, multi-channel presence?

Yes, our content is everywhere all the time! Some is and some isn't. No, our content and data is all over the place.

Content teams

Are your content teams aligned, working together across departments and countries?

Yeah, we're like a well oiled machine! Kind of, but we still waste a lot of effort. No, the left hand doesn't know what the right is doing.

Data tools

Are your content, commerce and customer data tools integrated into a single toolkit?

Yes, we've got everything we need in a single software tool! Not really, we use multiple tools but they're not integrated. Defnitely not, our systems don't talk to each other at all.

Asset management

Is your brand content, product info and customer data all stored in one secure, globally accessible place?

Yes, we've got tight control of all our content and data. Some is and some isn't. No, our content and data is all over the place.


Can you merge brand content with commerce?

Yes, we seamlessly integrate ecommerce with our rich media content. We have commerce and rich content on the same sites, but they're not really integrated. No, our storefronts are completely separate.

Omnichannel marketing

Are your customer experiences seamless across desktop, mobile, apps and all other channels?

Yes, we are everywhere our customers need us to be! We have a good spread of channels, but not exhaustive. No, we focus mainly on desktop websites.


Can you update campaign content and product info across all your sites in minutes?

Yes, we can update our whole web estate at the touch of a button. It's ok, but could be faster. No, it takes an age to update all our sites.

Global control

Do you have global control of your content, with the flexibility to cater for local differences?

Yes, we can localize all day long without compromising global standards. Some control, but could be better. No, our content standards vary with no global oversight.

Personalized content

Can you personalize content so that your customers feel your sites are created just for them?

Yes, our content has the personal touch! Some personalization, but room for improvement. No. What's personalization?

Artificial Intelligence

Are you tapping into the power of artificial intelligence to turbo charge your customer experiences?

Yes, we're right at the leading edge of AI driven personalization! Not quite, but we're making plans. No, we don't trust robots!


Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

Connect with an expert
Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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