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Cross-channel marketing automation with CoreMedia

Deliver seamless personalized interactions at scale by integrating all customer touchpoints into one unified workflow.

CoreMedia helps you to transform customer data into actionable insights and orchestrate omnichannel content delivery that drives engagement and ROI.

Cross-channel marketing automation enables you to create automated campaigns that integrate email, SMS, calls, outbound voice messages, push notifications and social messaging apps, all in our enterprise content management software.

 

Omnichannel content strategy for CoreMedia Touchpoints with AI personalization

CoreMedia's cross-channel marketing automation features

Email

Create email campaigns and personalize content to specific audiences, in an easy-to-use platform.

SMS campaigns

Engage customers offline with personalized SMS messages that build trust and increase response rates.

Outbound voice messages

Send pre-recorded outbound voice campaigns with self-service automation options to reach wider audiences.

Push notifications

Promote exclusive offers with push notifications tailored to specific audience segments for maximum impact.

Social messaging integration

Integrate WhatsApp, Messenger, Instagram, and Skype into your workflows to meet customers where they already are, all in our enterprise content management software platform.

Watch a demo of Push Notifications

Benefits of cross-channel marketing automation

Amplify brand awareness and deliver the right message at the right time across multiple channels, increasing engagement.

Cross-channel marketing automation offers customers choice in how they interact with your brand, improving satisfaction and fostering long-term loyalty.

Capture data from every touchpoint, enabling smarter segmentation, personalization, and optimization of campaigns.

Synchronize campaigns across channels to track performance accurately, refine strategies, and maximize marketing investment.

Cross-channel marketing automation FAQs

CoreMedia integrates with leading automation tools, making it simple to maximize campaign performance. 

Cross-channel marketing automation FAQs

Cross-channel marketing enables brands to engage customers across multiple platforms (email, SMS, social media, and more) within one coordinated workflow.

Cross-channel marketing automation FAQs

Multichannel marketing uses separate channels independently, while cross-channel marketing unifies them into seamless experiences where one interaction enhances the next.

Cross-channel marketing automation FAQs

Automation allows marketers to personalize campaigns at scale, track performance across channels, and deliver targeted experiences that boost loyalty and ROI.

How to create a successful cross-channel marketing strategy

Start with unified customer profiles

Fragmented data prevents companies from gaining a holistic view of customer behavior, leading to isolated personalized marketing efforts. Start with unified customer profiles, segment your audience, personalize campaigns with AI-driven insights, and continuously optimize timing and messaging through testing.

Build customer segments

Gain insights and uncover trends into different segments of your customer personas by analyzing data from various channels. Develop a comprehensive understanding of segments within your CRM, and prioritize channels and optimize content in real-time.

Personalize campaigns at scale

Customers like brands that offer highly personalized services. It makes them feel understood. After building the foundation and tracking customer behavior and trends, you’ll be able offer personalized product recommendations, promotions and relevant content with our eCommerce CMS.

Continuously optimize content and time

CoreMedia integrates email, SMS, push, and social messaging into a single CMS-driven workflow, enabling data-driven personalization and omnichannel content delivery at scale.

Role based benefits

Marketer

What if you could launch campaigns instantly across 150 countries in 40 languages - driving conversions with personalized experiences powered by real-time data and insights?

  • Easily coordinate global campaigns across teams via one central interface
  • Use powerful translation workflows to stay on top of localization needs
  • Integrate AI driven hyper-personalization and dynamic content to optimize in real-time
  • Boost conversions with dynamic, guided experiences like video shopping, chatbots, and live chat

Director eCommerce

What if you could convert 50% or more of your website visitors into paying, repeat customers?

  • Move into high-velocity marketing to react immediately to trends
  • Orchestrate multi-experiences that merge content and commerce
  • Ensure brand consistency across all touchpoints with less manual work

Editor

What if you could reduce your time-to-web for new content from weeks to hours or even minutes with the help of AI?

  • Create, optimize and translate content faster with AI
  • Launch your new site on CoreMedia Content Cloud in just 8 weeks
  • Create regionalized campaigns in hours instead of weeks
  • Make and publish changes instantly - no need to wait for overnight replication

Developer

What if you could quickly connect your content platform to over 150 of the world's leading third party apps?

  • Connect to all leading eCommerce and Marketing platforms
  • One centralized UI for streamlined collaboration between teams
  • Easily integrate additional third-party apps with our Hubs API

Call Center Manager

What if your agents could effortlessly manage every customer interaction - voice, video, chat, and social - with real-time insights right at their fingertips?

  • Handle customer interactions from multiple channels through a single, user-friendly interface
  • Leverage advanced AI for real-time sentiment analysis and proactive engagement
  • Prioritize high-value contacts, routing them to the best available agents for a tailored experience
  • Enhance customer journeys with dynamic conversational tools like video calls, chatbots, and live chat, delivering the right support at the right time

Our team of experts are your team of experts

Get to know CoreMedia with a personal introduction from an expert.

What you’ll get

  • Explore key features relevant to you
  • See how businesses like yours have grown with CoreMedia
  • Guidance on changing platforms like a pro
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Dynamic Content

Smart content management

Surprise and delight customers with iconic content everywhere, all the time.

  • Preview in-context before publishing
  • Unlock the power of your teams with workflow and scheduling
  • Keep it compliant with built-in DAM
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Personalized Experiences

Personalized experiences

Nurture customers with personalized experiences at every opportunity.

  • Omnichannel customer targeting
  • Link customer data platforms to leverage audience insight
  • Integrate artificial intelligence driven hyper-personalization
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Omnichannel content strategy for CoreMedia Touchpoints with AI personalization

Real-time conversations

Convert visitors into buyers with conversational experiences, contextual content and a human touch.

  • Guide customers through their buying journey using video shopping, chatbot, live chat and more 
  • Manage all calls and gain insights into interactions from web to contact center
  • Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Guided Selling

Inspirational commerce

Grow your business by connecting the buying journey and converting sales.

  • Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
  • Integrate live product feeds at a global scale
  • Turn rich media into one click shoppable content 
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Elevate your digital experiences.

Choosing a DXP is a big decision, and we’re here to help. Whether you're looking for a new CMS or want to enhance your website with engagement tools to boost conversions, we'll consult you to realize your digital ambitions.

 

CoreMedia Experience Platform

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