Personalization is more than a feature - it’s delivering the right content in the right context at the right moment across all channels. This fundamental approach to the customer experience can be a key differentiator for ambitious businesses.
While 85% of companies believe they deliver personalized experiences, only 60% of customers agree. Download this guide to learn the true meaning of personalization, the myths around it, and strategies to help you exceed customer expectations and strengthen brand loyalty.
Personalization is a complicated topic with a lot of pitfalls, so retailers need a tailored strategy. Learn a few ways to avoid pitfalls and create lasting bonds with your customers.
The Challenges of Branded Content in the All-Digital Era
Brands need to understand the complexities of their diverse customer base to consistently meet customer expectations. Delivering relevant content is a key piece of this.
With the global growth of eCommerce and the pressure from online-only discounters, differentiating yourself online grows more challenging every day. The first step is to learn how to recognize — and satisfy — the demands of a range of online shopper personalities.
