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AB Testing 1

Getting Started with A/B Split Testing

or an expert in Marketing, the term “A/B testing” or "split testing" goes hand-in-hand with “Optimization”, “Improving landing page KPIs” and...
Stop Watching the Crystal Ball

Stop Watching the Crystal Ball

Marketers, listen up. Our goal is to achieve the highest possible conversion rates on our website, right? So we know a good user experience is...
Sigrid Werner

Sigrid Werner

House upside dwon

How to Successfully “Flip” Your CMS

Switching from one software platform to another is an "adventure" for any company. But it’s a particularly challenging one for enterprise companies.