or an expert in Marketing, the term “A/B testing” or "split testing" goes hand-in-hand with “Optimization”, “Improving landing page KPIs” and “Increasing conversion rates”. This term is used so often and means so many things to so many people that it’s hard to find a beginner’s view on the topic. My esteemed colleague Sigrid already talked about split testing and how easy it is to start these experiments with CoreMedia Content Cloud in her well-read blog post “Stop Watching the Crystal Ball”.
Marketers, listen up. Our goal is to achieve the highest possible conversion rates on our website, right? So we know a good user experience is crucial. We also know that relevant content improves the user experience, and that by better appealing to our target audience we can increase conversions.
Switching from one software platform to another is an "adventure" for any company. But it’s a particularly challenging one for enterprise companies. It reminds me of those flipping houses shows where people invest in a rundown property with the goal of reselling it at a higher price.