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Total Commerce Experience

Why Total Experience (TX) is the pathway for Commerce

The days when business success was solely about numbers and statistics are long gone. Today, it’s about creating experiences that delight not...
Mariana Gaspar

Mariana Gaspar

AB Testing 1

Getting Started with A/B Split Testing

or an expert in Marketing, the term “A/B testing” or "split testing" goes hand-in-hand with “Optimization”, “Improving landing page KPIs” and...
IPad Hand

Why Your Brand Needs Best-of-Breed Marketing Tech

The first post in this three part series focused on the origin of CoreMedia Content Cloud and the ways it empowers brands to orchestrate iconic...
Sören Stamer, CEO

Sören Stamer

Why Your Brand Deserves the Best, and Then Some

Why Your Brand Deserves the Best, and Then Some

Today, a brand’s value is more than just an image or reputation, it’s a sum of experiences and interactions that happen each and every second all...
Sören Stamer, CEO

Sören Stamer

The Next New Normal

The Next New Normal

Over the past year, the world threw us a curveball. What we once saw as normal shifted drastically, from social distancing to more and more...
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Rita Das

How Luxury Brands Can Connect with Their Next Generation of Shoppers

How Luxury Brands Can Connect with Their Next Generation of Shoppers

While luxury sales are increasing at an annual rate of 8.5%, sustaining this growth will depend on attracting and retaining a new generation of...
Mimi pic

Mimi Moore

TV Old

Static is the New Dynamic

Remember when web servers were essentially a metal box with a fixed IP? When web content management meant copy-pasting indecipherable bits of...
Stop Watching the Crystal Ball

Stop Watching the Crystal Ball

Marketers, listen up. Our goal is to achieve the highest possible conversion rates on our website, right? So we know a good user experience is...
Sigrid Werner

Sigrid Werner

Key Insights from Google's 2019 CMS Summit

Key Insights from Google's 2019 CMS Summit

Recently I got the chance to attend Google’s excellent CMS Leadership Summit in Sunnyvale, California — two days of good information and great...
Kartsten Reuter, SVP Product Management

Karsten Reuter

Atomic Design

Web Typography and Atomic Design

Any serious Sketch project will have you thinking about typography rather soon. For a fantastic introduction into web typography I wholeheartedly...
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Johannes Nanninga