or an expert in Marketing, the term “A/B testing” or "split testing" goes hand-in-hand with “Optimization”, “Improving landing page KPIs” and “Increasing conversion rates”. This term is used so often and means so many things to so many people that it’s hard to find a beginner’s view on the topic. My esteemed colleague Sigrid already talked about split testing and how easy it is to start these experiments with CoreMedia Content Cloud in her well-read blog post “Stop Watching the Crystal Ball”.
The first post in this three part series focused on the origin of CoreMedia Content Cloud and the ways it empowers brands to orchestrate iconic experiences at scale. In this second post, I want to dive deeper into the technology behind it.
Today, a brand’s value is more than just an image or reputation, it’s a sum of experiences and interactions that happen each and every second all around the globe. And for many companies, their brand is already their most valuable asset.
Over the past year, the world threw us a curveball. What we once saw as normal shifted drastically, from social distancing to more and more employers allowing their staff to work from home. When the pandemic first hit last year, we went into a state of shock that resulted in the world basically shutting down. No cars in the streets, everybody was mandated to stay home, and there was talk about sending the National Guard to certain cities.
While luxury sales are increasing at an annual rate of 8.5%, sustaining this growth will depend on attracting and retaining a new generation of customers. Here we examine why younger generations are key to the future of luxury brands and what techniques will grab – and keep – their attention.
In the last few years, the Frontend Developers at ]init[ - a CoreMedia implementation partner - have built several projects based on Fractal, a new pattern library framework that helps you build and document web component libraries, and integrate them into your projects. We use these libraries as a Living Style Guide for a range of CMS systems – but especially for CoreMedia Content Cloud.
Remember when web servers were essentially a metal box with a fixed IP? When web content management meant copy-pasting indecipherable bits of text from the HTML tab in Microsoft Frontpage? And when Amazon’s homepage looked like this in your browser?
Marketers, listen up. Our goal is to achieve the highest possible conversion rates on our website, right? So we know a good user experience is crucial. We also know that relevant content improves the user experience, and that by better appealing to our target audience we can increase conversions.
Any serious Sketch project will have you thinking about typography rather soon. For a fantastic introduction into web typography I wholeheartedly recommend Metej Latin’s email course Better Web Type. I also recommend the official blog post on the matter: Typesetting in Sketch. For serious design projects you will also have felt the need for an Atomic Design approach as well.