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The Role of Product-Aligned Storytelling in DTC Marketing

As I discussed in my last post, Direct-to-Consumer (DTC) sales and marketing strategies are transforming the way that consumer brands interact with their retailers and customers. This is particularly true for direct-to-consumer brands such as Nike, Under Armour, Puma, Lululemon, Peloton, and more. Last time I gave an overview of the trends transforming the industry and highlighted a few tactics that sporting goods brands could pursue to ensure their direct-to-consumer future without alienating their traditional retailers.

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Uwe Fricke

Loading 2022

Flux and Flow - Thoughts on 2022 for Marketers

As a marketer, I have been thinking a LOT about what 2022 will hold as I put pen to paper on next year’s marketing plan. Most every marketer I know is in the same mode. And as I look forward, I always try to take some time to look back.

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Conversion Rate

Achieving Measurable Business Results for Your Brand

In this third and final post, I want to analyze the strategic business benefits of sophisticated content and experience management for global brands. Because when combined, these can have a major impact on a brand’s ability to compete effectively.

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Sören Stamer

What's your story

9 Storytelling Tips That Will Supercharge Your Video Content

Creating video content is an excellent way of engaging customers and standing out from the crowd. But when making videos, they need to do more than just talk about products or follow video marketing trends. They need to tell a story. Doing this can make the difference between creating an engaging video and one that is simply ignored.

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Victorio Duran III

Uptown People Walking

Does your CMS Speak Multi-Language, too?

In my previous post “Does your Website Speak Multi-language?”, we discussed the concepts of multi-lingual websites and the hierarchies of locales, including the basic ideas of “country-first”, “language-first” and “grouped”. These hierarchies can influence the efficiency and ease of how your team manages your content. We also discussed synchronizations, translations and their differences and how you can decide upon a localization hierarchy by calculating how many synchronization and translation steps you require.

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Ulrike Heidler

"The Tower of Babel" by Abel Grimmer

Does Your Website Speak Multi-Language

These days more of us are working from home and doing more shopping from home. Even with the exciting accomplishment of creating not only one, but multiple vaccines, it will take a while until things are “back to normal.” People even say that many of the changes we’ve made during the global pandemic will stick.

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Ulrike Heidler

Crystal Ball

Stop Watching the Crystal Ball

Marketers, listen up. Our goal is to achieve the highest possible conversion rates on our website, right? So we know a good user experience is crucial. We also know that relevant content improves the user experience, and that by better appealing to our target audience we can increase conversions.

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Sigrid Werner

Orchestra

Brand Orchestration is the Key to Digital Growth

For some time, “headless” has been the hottest trend in Content Management Systems (CMS). And for a very good reason. A headless architecture allows enterprises to separate content data from the frontend display, splitting up the frontend and backend, and therefore paving the way for an agile, microservice-based architecture.

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Doug Heise

Marketplace

The term “Marketing“ derives from “Market“. Not from selling.

”Technology is transforming choice, and choice is transforming the marketplace. As a result, we are witnessing the emergence of a new marketing paradigm—not a “do more” marketing that simply turns up the volume on the sales spiels of the past […] Marketing’s transformation is driven by the enormous power and ubiquitous spread of technology.”

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Teresa Stockmeyer

Looking glas

A Closer Look at Analyst Reports

Hot off the presses and always a hot topic, the 2018 Gartner Magic Quadrant (MQ) for Web Content Management (WCM) is out and sure to generate buzz. Because there's nothing more important to enterprises these days than their website, and nothing's more important on a website than content.

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Knud Kegel

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