Knowledge Center

Learn More

Photo of laptop slightly ajar with text RAISE Alliance

Introducing: The RAISE Alliance

With the introduction of chatbots like OpenAI's ChatGPT, artificial intelligence (AI) has already ingrained itself in our daily lives and will only continue to expand. This also unveiled new opportunities for brands to engage with their customers. With this advancement comes responsibility, and it's up to organizations to ensure AI is used in a way that is advantageous to society.

That's why we're excited to introduce you to the RAISE Alliance. RAISE stands for Responsible AI Stewardship and Education, and is an independent initiative dedicated to the goal of advancing AI use that is ethical, open, and inclusive.

Icon Tag AI Marketing
CoreMedia_BarbaraEigner_highres_bw

Barbara Eigner

An illustration of a human head with text about the impact of AI tools on marketing

Revolutionizing marketing workflows: The impact of AI tools like ChatGPT

Artificial intelligence (AI) is currently revolutionizing the way marketing teams approach their editorial workflows — and we’re watching it unfold in real-time! Powerful tools, like OpenAI’s ChatGPT, are making it possible for marketers to generate high-quality content more efficiently than ever previously seen.

CoreMedia_BarbaraEigner_highres_bw

Barbara Eigner

Trends in Digital Experience

Top trends in digital experience and content creation in 2023

Digital experience and content creation are constantly evolving. To stay ahead of the curve, businesses must keep up with the latest trends and technologies. In 2023, here are five key trends to watch out for, in order to create engaging and personalized customer experiences.

Profile picture of Sera

Sera Filiz

Book Landscape

The Role of Product-Aligned Storytelling in DTC Marketing

As I discussed in my last post, Direct-to-Consumer (DTC) sales and marketing strategies are transforming the way that consumer brands interact with their retailers and customers. This is particularly true for direct-to-consumer brands such as Nike, Under Armour, Puma, Lululemon, Peloton, and more. Last time I gave an overview of the trends transforming the industry and highlighted a few tactics that sporting goods brands could pursue to ensure their direct-to-consumer future without alienating their traditional retailers.

Icon Tag Marketing Brand DXP
Uwe Fricke profile picture

Uwe Fricke

Loading 2022

Flux and Flow - Thoughts on 2022 for Marketers

As a marketer, I have been thinking a LOT about what 2022 will hold as I put pen to paper on next year’s marketing plan. Most every marketer I know is in the same mode. And as I look forward, I always try to take some time to look back.

Icon Tag CX Marketing Brand DXP
Conversion Rate

Achieving Measurable Business Results for Your Brand

In this third and final post, I want to analyze the strategic business benefits of sophisticated content and experience management for global brands. Because when combined, these can have a major impact on a brand’s ability to compete effectively.

Icon Tag CX Brand Marketing
Sören Stamer, CEO Picture

Sören Stamer

What's your story

9 Storytelling Tips That Will Supercharge Your Video Content

Creating video content is an excellent way of engaging customers and standing out from the crowd. But when making videos, they need to do more than just talk about products or follow video marketing trends. They need to tell a story. Doing this can make the difference between creating an engaging video and one that is simply ignored.

Icon Tag Marketing Video
Victorio Duran III profile picture

Victorio Duran III

Uptown People Walking

Does your CMS Speak Multi-Language, too?

In my previous post “Does your Website Speak Multi-language?”, we discussed the concepts of multi-lingual websites and the hierarchies of locales, including the basic ideas of “country-first”, “language-first” and “grouped”. These hierarchies can influence the efficiency and ease of how your team manages your content. We also discussed synchronizations, translations and their differences and how you can decide upon a localization hierarchy by calculating how many synchronization and translation steps you require.

Uli Heidler profile picture

Ulrike Heidler

"The Tower of Babel" by Abel Grimmer

Does Your Website Speak Multi-Language

These days more of us are working from home and doing more shopping from home. Even with the exciting accomplishment of creating not only one, but multiple vaccines, it will take a while until things are “back to normal.” People even say that many of the changes we’ve made during the global pandemic will stick.

Uli Heidler profile picture

Ulrike Heidler

Crystal Ball

Stop Watching the Crystal Ball

Marketers, listen up. Our goal is to achieve the highest possible conversion rates on our website, right? So we know a good user experience is crucial. We also know that relevant content improves the user experience, and that by better appealing to our target audience we can increase conversions.

Sigrid Werner Picture

Sigrid Werner

Take the Next Step with CoreMedia Content Cloud!

We'd love to get a dialogue going. Contact our experts and we'll schedule a demo.