Knowledge Center

With the introduction of chatbots like OpenAI's ChatGPT, artificial intelligence (AI) has already ingrained itself in our daily lives and will only continue to expand. This also unveiled new opportunities for brands to engage with their customers. With this advancement comes responsibility, and it's up to organizations to ensure AI is used in a way that is advantageous to society.

That's why we're excited to introduce you to the RAISE Alliance. RAISE stands for Responsible AI Stewardship and Education, and is an independent initiative dedicated to the goal of advancing AI use that is ethical, open, and inclusive.

Artificial intelligence (AI) is currently revolutionizing the way marketing teams approach their editorial workflows — and we’re watching it unfold in real-time! Powerful tools, like OpenAI’s ChatGPT, are making it possible for marketers to generate high-quality content more efficiently than ever previously seen.

Digital experience and content creation are constantly evolving. To stay ahead of the curve, businesses must keep up with the latest trends and technologies. In 2023, here are five key trends to watch out for, in order to create engaging and personalized customer experiences.

As I discussed in my last post, Direct-to-Consumer (DTC) sales and marketing strategies are transforming the way that consumer brands interact with their retailers and customers. This is particularly true for direct-to-consumer brands such as Nike, Under Armour, Puma, Lululemon, Peloton, and more. Last time I gave an overview of the trends transforming the industry and highlighted a few tactics that sporting goods brands could pursue to ensure their direct-to-consumer future without alienating their traditional retailers.

As a marketer, I have been thinking a LOT about what 2022 will hold as I put pen to paper on next year’s marketing plan. Most every marketer I know is in the same mode. And as I look forward, I always try to take some time to look back.

In this third and final post, I want to analyze the strategic business benefits of sophisticated content and experience management for global brands. Because when combined, these can have a major impact on a brand’s ability to compete effectively.

Creating video content is an excellent way of engaging customers and standing out from the crowd. But when making videos, they need to do more than just talk about products or follow video marketing trends. They need to tell a story. Doing this can make the difference between creating an engaging video and one that is simply ignored.

In my previous post “Does your Website Speak Multi-language?”, we discussed the concepts of multi-lingual websites and the hierarchies of locales, including the basic ideas of “country-first”, “language-first” and “grouped”. These hierarchies can influence the efficiency and ease of how your team manages your content. We also discussed synchronizations, translations and their differences and how you can decide upon a localization hierarchy by calculating how many synchronization and translation steps you require.

These days more of us are working from home and doing more shopping from home. Even with the exciting accomplishment of creating not only one, but multiple vaccines, it will take a while until things are “back to normal.” People even say that many of the changes we’ve made during the global pandemic will stick.

Marketers, listen up. Our goal is to achieve the highest possible conversion rates on our website, right? So we know a good user experience is crucial. We also know that relevant content improves the user experience, and that by better appealing to our target audience we can increase conversions.