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Content Marketing World 2023

September 27th-28th 2023, Washington DC 

Booth 1617

CoreMedia is proud to sponsor the 13th Edition of Content Marketing World by Content Marketing Institute, a leading industry event for marketing leaders, content creators, communications experts, agencies, and creative professionals from around the world. Learn how CoreMedia can support your tech innovation by attending our speech on Sep 27th at 1:05 PM.

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DMEXCO 2023

September 20th-21st 2023, Cologne, Germany

Come and join us at our booth Hall 6.1 / Booth N-014 and we will show you how to use CoreMedia to elevate experience and drive impact. This year, we will also impress you with a masterclass focusing on digital experience and data consolidation, showing how the Vienna Tourist Board maximizes Business & Customer Value thanks to CoreMedia. The masterclass will be led by Soeren Stamer, CEO and Co-Founder of CoreMedia, Mark Pilsl, Team Manager Channel Management and Manuela Vergud, Technical Product Owner CMS from the Vienna Tourism Board. 

Embracing the Evolution

Introducing CoreMedia's brand relaunch: practicing what we preach

Today marks a milestone in CoreMedia’s evolution: we're thrilled to announce a fresh brand relaunch! It's time to dive into the details as we unveil our new identity, inspired by the innovation that has always been present in our product. 

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Barbara Eigner

Photo of laptop slightly ajar with text RAISE Alliance

Introducing: The RAISE Alliance

With the introduction of chatbots like OpenAI's ChatGPT, artificial intelligence (AI) has already ingrained itself in our daily lives and will only continue to expand. This also unveiled new opportunities for brands to engage with their customers. With this advancement comes responsibility, and it's up to organizations to ensure AI is used in a way that is advantageous to society.

That's why we're excited to introduce you to the RAISE Alliance. RAISE stands for Responsible AI Stewardship and Education, and is an independent initiative dedicated to the goal of advancing AI use that is ethical, open, and inclusive.

white female barbara eigner

Barbara Eigner

An illustration of a human head with text about the impact of AI tools on marketing

Revolutionizing marketing workflows: The impact of AI tools like ChatGPT

Artificial intelligence (AI) is currently revolutionizing the way marketing teams approach their editorial workflows — and we’re watching it unfold in real-time! Powerful tools, like OpenAI’s ChatGPT, are making it possible for marketers to generate high-quality content more efficiently than ever previously seen.

white female barbara eigner

Barbara Eigner

20230308_Blog

Top trends in digital experience and content creation in 2023

Digital experience and content creation are constantly evolving. To stay ahead of the curve, businesses must keep up with the latest trends and technologies. In 2023, here are five key trends to watch out for, in order to create engaging and personalized customer experiences.

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Sera Filiz

The Role of Product-Aligned Storytelling in DTC Marketing

The Role of Product-Aligned Storytelling in DTC Marketing

As I discussed in my last post, Direct-to-Consumer (DTC) sales and marketing strategies are transforming the way that consumer brands interact with their retailers and customers. This is particularly true for direct-to-consumer brands such as Nike, Under Armour, Puma, Lululemon, Peloton, and more. Last time I gave an overview of the trends transforming the industry and highlighted a few tactics that sporting goods brands could pursue to ensure their direct-to-consumer future without alienating their traditional retailers.

Uwe Fricke

Uwe Fricke

Flux and Flow - Thoughts on 2022 for Marketers

Flux and Flow - Thoughts on 2022 for Marketers

As a marketer, I have been thinking a LOT about what 2022 will hold as I put pen to paper on next year’s marketing plan. Most every marketer I know is in the same mode. And as I look forward, I always try to take some time to look back.

Achieving Measurable Business Results for Your Brand

Achieving Measurable Business Results for Your Brand

In this third and final post, I want to analyze the strategic business benefits of sophisticated content and experience management for global brands. Because when combined, these can have a major impact on a brand’s ability to compete effectively.

Sören Stamer, CEO

Sören Stamer

Uptown People Walking

Does your CMS Speak Multi-Language, too?

In my previous post “Does your Website Speak Multi-language?”, we discussed the concepts of multi-lingual websites and the hierarchies of locales, including the basic ideas of “country-first”, “language-first” and “grouped”. These hierarchies can influence the efficiency and ease of how your team manages your content. We also discussed synchronizations, translations and their differences and how you can decide upon a localization hierarchy by calculating how many synchronization and translation steps you require.

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Ulrike Heidler

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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