header-mobile-bg

Knowledge Center

Learn More

CoreMedia Experience Platform

Introducing the enhanced CoreMedia Experience Platform: A new era begins

Meet the enhanced CoreMedia Experience Platform, where our Content Cloud capabilities expand to seamlessly incorporate a robust suite of Engagement Cloud solutions. We’ve added real-time personalization, optimization, contact center and many more capabilities to our platform, offering more ways to engage with your customers than any other DXP.

white female barbara eigner

Barbara Eigner

AI and personalization

AI-Powered Personalization: 4 tactics to drive conversions

Consumer preferences are constantly evolving, leaving businesses uncertain about how to engage with their audience. Some brands are now embracing AI-powered personalization tools as an innovative way to connect with customers and deliver the best experience. These tools aren’t just a trend, they play a pivotal role in enhancing engagement, loyalty, and, ultimately, driving sales. However, the impact of personalization does not come as a surprise, as its ability to drive better performance has been well-documented. According to McKinsey & Company, companies that grow faster drive 40% more of their revenue from personalization compared to their slower-growing counterparts.

Mariana Gaspar

Mariana Gaspar

Revolutionizing customer-centric solutions with AI-powered advanced personalization

In this collaborative piece with CMSWire, we explore how a mature personalization strategies and a seamless transition between AI and human interactions are part of a truly customer-centric approach and, ultimately, improves companies digital customer experience.

2023_Personalization_WP_Home_HalfBanner

Busting the 5 most common personalization myths

In this white paper, we provide a practical guide on the importance of mastering personalization. As customer expectations rise with the advent of AI, it's imperative to engage in ways that deeply resonate. We explore the top 5 myths surrounding personalization and help you create a game-changing personalization strategy that will supercharge your campaigns.

Cartoon woman typing on computer with multiple chat bubbles symbolizing 2024 trends

Trends to watch in 2024: Redefining customer experience via AI-powered strategy

As the calendar strikes 2024, it marks not just a new year but a fresh chapter in the realm of customer experiences. This year marks more than a milestone; it's a pivotal juncture where the convergence of technology and human-centered approaches reshapes the very essence of how businesses engage with their audiences. As we look ahead to this new year, the canvas for retail and marketing is already undergoing a vibrant transformation, guided by five pivotal trends to watch out for — all likely to redefine and elevate the customer journey.

Profile picture of Sera

Sera Filiz

AI Thermometer

The age of the copilot(s): The power of generative AI in marketing

Welcome back to our quarterly series, CoreMedia’s AI Thermometer, where we dive into the cutting-edge world of generative AI. The state of generative AI stands at the forefront of transformative innovation. Today, we are ushering in "the age of copilots," a seismic shift witnessed in real-time, where AI collaborates hand-in-hand with human ingenuity, fundamentally altering industries and reshaping marketing strategies.

Profile picture of Sera

Sera Filiz

Guided selling and the human touch

Guided Selling: Elevating the customer experience with AI and a human touch

Guided selling stands as the latest game-changer in commerce. In a world filled with choices, discover how this innovative approach not only alleviates decision fatigue but also prioritizes customer needs, offering a personalized and human-centric sales experience by leveraging artificial intelligence (AI) and machine learning tools.

Mariana Gaspar

Mariana Gaspar

Illustration of cartoon male holding laptop surrounded by different media formats

The power of flexibility: why your enterprise needs a flexible CMS

With consumers' preferences shifting like the wind and new technologies emerging by the minute, large enterprise businesses find themselves in a perpetual battle to stay relevant and connect with their audience effectively. In this high-stakes game, the flexibility of your Content Management System (CMS) emerges as the critical tool that can make or break a brand's online presence. Today, we delve into why flexibility is the linchpin for large enterprise businesses aiming to establish a strong digital foothold. 

Profile picture of Sera

Sera Filiz

Illustration of CoreMedia's superhero holding a thermometer alongside AI-related imagery

AI Thermometer: A quarterly check-in on generative AI

Welcome to the inaugural edition of our quarterly series, the AI Thermometer, where we take a closer look at the advances in generative AI and its implications for enterprise-level companies, marketing teams, and content creators. In this dynamic era of rapid technological updates, AI has emerged as a game-changer, promising to revolutionize content creation and streamline marketing efforts — but it's not without its faults. How accurate are some of the claims that have been made? Let's take an AI temperature check and delve into the latest developments to see how AI is shaping the future of enterprise-scale content creation. 

Profile picture of Sera

Sera Filiz

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

separate channels animation circle t-rex dinosaur square
Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

Connect with an expert
Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

Connect with an expert
Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

Connect with an expert
Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

Connect with an expert