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Data silos (1)

Breaking down data silos for faster and smarter AI-driven decisions

Data silos have been recognized as an obvious issue for organizations for years. In addition to a lack of agility and poor data quality, they...
Mariana Gaspar

Mariana Gaspar

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Live Shopping: Merging online convenience with in-store engagement

Live shopping is quickly becoming a game-changing marketing strategy by allowing customers to engage directly with hosts as they showcase...
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Revolutionizing Customer Engagement: Striking the balance between AI and Human Connection

The buzz is real. Artificial intelligence (AI) and omnichannel engagement are transforming the way businesses interact with customers. Yet...
Mastering the digital chessboard

Mastering the digital chessboard: Combining data, content, and omnichannel engagement for the best customer experience

Imagine digital marketing as a game of chess. Each piece on the board plays a crucial role in providing the best experience for your customers.
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Overcoming today’s digital commerce challenges: 5 pillars for success

Digital commerce is in the middle of a significant transformation. Buying journeys are shifting, with consumers demanding a smooth experience...
Mariana Gaspar

Mariana Gaspar

AI and personalization

AI-Powered Personalization: 4 tactics to drive conversions

Consumer preferences are constantly evolving, leaving businesses uncertain about how to engage with their audience. Some brands are now embracing...
Mariana Gaspar

Mariana Gaspar

Guided selling and the human touch

Guided Selling: Elevating the customer experience with AI and a human touch

Guided selling stands as the latest game-changer in commerce. In a world filled with choices, discover how this innovative approach not only...
Mariana Gaspar

Mariana Gaspar

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Introducing the enhanced CoreMedia Experience Platform: A new era begins

Meet the enhanced CoreMedia Experience Platform, where our Content Cloud capabilities expand to seamlessly incorporate a robust suite of...
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Barbara Eigner

Revolutionizing customer-centric solutions with AI-powered advanced personalization

In this collaborative piece with CMSWire, we explore how a mature personalization strategies and a seamless transition between AI and human interactions are part of a truly customer-centric approach and, ultimately, improves companies digital customer experience.

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Busting the 5 most common personalization myths

In this white paper, we provide a practical guide on the importance of mastering personalization. As customer expectations rise with the advent of AI, it's imperative to engage in ways that deeply resonate. We explore the top 5 myths surrounding personalization and help you create a game-changing personalization strategy that will supercharge your campaigns.