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Human touch in CX

Why balancing AI and human interaction in customer experience matters more than ever

Customer experience is no longer just a bonus — it’s the front line in the battle for brand loyalty. Digital tools like chatbots and self-service...
Mariana Gaspar

Mariana Gaspar

Large Language Models

Demystifying Large Language Models (LLMs): A guide to their impact on Content Management and Digital Marketing

Large Language Models (LLMs) are making waves in the worlds of content management and digital marketing. But what exactly do they bring to the...
Mariana Gaspar

Mariana Gaspar

Data silos (1)

Breaking down data silos for faster and smarter AI-driven decisions

Data silos have been recognized as an obvious issue for organizations for years. In addition to a lack of agility and poor data quality, they...
Mariana Gaspar

Mariana Gaspar

Soeren's speech

Revolutionizing Customer Engagement: Striking the balance between AI and Human Connection

The buzz is real. Artificial intelligence (AI) and omnichannel engagement are transforming the way businesses interact with customers. Yet...
Mastering the digital chessboard

Mastering the digital chessboard: Combining data, content, and omnichannel engagement for the best customer experience

Imagine digital marketing as a game of chess. Each piece on the board plays a crucial role in providing the best experience for your customers.
Illustration of comic characters pointing at mockups of browsing windows

Overcoming today’s digital commerce challenges: 5 pillars for success

Digital commerce is in the middle of a significant transformation. Buying journeys are shifting, with consumers demanding a smooth experience...
Mariana Gaspar

Mariana Gaspar

AI and personalization

AI-Powered Personalization: 4 tactics to drive conversions

Consumer preferences are constantly evolving, leaving businesses uncertain about how to engage with their audience. Some brands are now embracing...
Mariana Gaspar

Mariana Gaspar

Blog image_Live Shopping

Live Shopping: Merging online convenience with in-store engagement

Live shopping is quickly becoming a game-changing marketing strategy by allowing customers to engage directly with hosts as they showcase...
Guided selling and the human touch

Guided Selling: Elevating the customer experience with AI and a human touch

Guided selling stands as the latest game-changer in commerce. In a world filled with choices, discover how this innovative approach not only...
Mariana Gaspar

Mariana Gaspar