Knowledge Center

Imagine digital marketing as a game of chess. Each piece on the board plays a crucial role in providing the best experience for your customers. Elements like content, data and omnichannel engagement — when strategically aligned — create a winning game plan that drives business success. In this article, we’ll explore how mastering the digital chessboard involves a seamless integration of compelling content, actionable data, and seamless omnichannel engagement.

The buzz is real. Artificial intelligence (AI) and omnichannel engagement are transforming the way businesses interact with customers. Yet, amidst these technological advancements, the human touch remains essential to creating exceptional and complete customer experiences. Sören Stamer, Founder & CEO CoreMedia, passionately explored this subject in his keynote speech at CoreMedia Connect 2024, so here’s a quick recap.

Guided selling stands as the latest game-changer in commerce. In a world filled with choices, discover how this innovative approach not only alleviates decision fatigue but also prioritizes customer needs, offering a personalized and human-centric sales experience by leveraging artificial intelligence (AI) and machine learning tools.

Digital commerce is in the middle of a significant transformation. Buying journeys are shifting, with consumers demanding a smooth experience across channels and expecting personalized interactions. All while requesting high-quality and quick support. For businesses, this is a challenge to handle, and it involves managing multiple touchpoints and delivering exceptional human support, without sacrificing efficiency.

Meet the enhanced CoreMedia Experience Platform, where our Content Cloud capabilities expand to seamlessly incorporate a robust suite of Engagement Cloud solutions. We’ve added real-time personalization, optimization, contact center and many more capabilities to our platform, offering more ways to engage with your customers than any other DXP.

Consumer preferences are constantly evolving, leaving businesses uncertain about how to engage with their audience. Some brands are now embracing AI-powered personalization tools as an innovative way to connect with customers and deliver the best experience. These tools aren’t just a trend, they play a pivotal role in enhancing engagement, loyalty, and, ultimately, driving sales. However, the impact of personalization does not come as a surprise, as its ability to drive better performance has been well-documented. According to McKinsey & Company, companies that grow faster drive 40% more of their revenue from personalization compared to their slower-growing counterparts.

In this collaborative piece with CMSWire, we explore how a mature personalization strategies and a seamless transition between AI and human interactions are part of a truly customer-centric approach and, ultimately, improves companies digital customer experience.

In this white paper, we provide a practical guide on the importance of mastering personalization. As customer expectations rise with the advent of AI, it's imperative to engage in ways that deeply resonate. We explore the top 5 myths surrounding personalization and help you create a game-changing personalization strategy that will supercharge your campaigns.

As the calendar strikes 2024, it marks not just a new year but a fresh chapter in the realm of customer experiences. This year marks more than a milestone; it's a pivotal juncture where the convergence of technology and human-centered approaches reshapes the very essence of how businesses engage with their audiences. As we look ahead to this new year, the canvas for retail and marketing is already undergoing a vibrant transformation, guided by five pivotal trends to watch out for — all likely to redefine and elevate the customer journey.