Consumer preferences are constantly evolving, leaving businesses uncertain about how to engage with their audience. Some brands are now embracing AI-powered personalization tools as an innovative way to connect with customers and deliver the best experience. These tools aren’t just a trend, they play a pivotal role in enhancing engagement, loyalty, and, ultimately, driving sales. However, the impact of personalization does not come as a surprise, as its ability to drive better performance has been well-documented. According to McKinsey & Company, companies that grow faster drive 40% more of their revenue from personalization compared to their slower-growing counterparts.
