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Data silos (1)

Breaking down data silos for faster and smarter AI-driven decisions

Data silos have been recognized as an obvious issue for organizations for years. In addition to a lack of agility and poor data quality, they...
Mariana Gaspar

Mariana Gaspar

Mastering the digital chessboard

Mastering the digital chessboard: Combining data, content, and omnichannel engagement for the best customer experience

Imagine digital marketing as a game of chess. Each piece on the board plays a crucial role in providing the best experience for your customers.
AI and personalization

AI-Powered Personalization: 4 tactics to drive conversions

Consumer preferences are constantly evolving, leaving businesses uncertain about how to engage with their audience. Some brands are now embracing...
Mariana Gaspar

Mariana Gaspar