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The power of flexibility: why your enterprise needs a flexible CMS

With consumers' preferences shifting like the wind and new technologies emerging by the minute, large enterprise businesses find themselves in a perpetual battle to stay relevant and connect with their audience effectively. In this high-stakes game, the flexibility of your Content Management System (CMS) emerges as the critical tool that can make or break a brand's online presence. Today, we delve into why flexibility is the linchpin for large enterprise businesses aiming to establish a strong digital foothold. 

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Sera Filiz

Made Easy with Content Cloud - Personalization

Made Easy with Content Cloud – Personalization

Personalizing your ecommerce site is super easy with CoreMedia Content Cloud. Watch this short video to learn how leverage customer segments from your ecommerce suite to personalize content in your store. Orchestrate and preview customer segment specific experiences using CoreMedia Studio.

CoreMedia Content Cloud for Salesforce Commerce B2C | Ep. 5 Personalization

Salesforce B2C - Personalization

Being able to identify your customer and advertise relevant products, at the right time, is crucial to making a sale. Learn how CoreMedia can leverage Salesforce to personalize and schedule your eCommerce site to deliver specific content to certain customers at specified times.

Our Latest & Greatest Videos

Get immediate access to our latest videos like product feature showcases, a recorded webinar, or an enlightening panel discussion.

CoreMedia Labs Presents - AB/n Testing

CoreMedia Labs presents - AB/n Testing

Collecting insights on what content resonates with your audience is key for running a successful website or online store. Leveraging our latest CoreMedia Labs release, multi-variant testing is now conveniently available from within CoreMedia Studio. Lean back and let our CoreMedia expert Kristin give you the tour.

5 Easy Tips

5 Tips and Tricks for CoreMedia Studio Users

Starting to use new software always has its learning curve. Especially powerful UIs, like the CoreMedia Studio, have a lot of features and functions, and it’s always a good idea to remind ourselves of these few essential tools to make the most of software, while being as efficient as possible. Here are five tips and tricks essential to enhancing your CoreMedia Studio experience.

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Ulrike Heidler

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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