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Enhancing digital experiences with location-based personalization

Enhancing digital experiences with location-based personalization

People are tired of one-size-fits-all marketing. These days, they expect brands to know them and to understand what they like, need and care about.
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Sebastian Büttner

Customer centric businesses thrive

Customer-centric businesses thrive — Here’s how you can too

What sets thriving businesses apart? It’s not just great products or services, it’s how they make their customers feel. Discover why customer...
Mariana Gaspar

Mariana Gaspar

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Is your brand advertising (the right way) on your main website? Why not?

As a consumer, I have become increasingly disillusioned with the entire concept of advertising. I've reached a point where I avoid using services...
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Chris Reed

Mastering the digital chessboard

Mastering the digital chessboard: Combining data, content, and omnichannel engagement for the best customer experience

Imagine digital marketing as a game of chess. Each piece on the board plays a crucial role in providing the best experience for your customers.
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Overcoming today’s digital commerce challenges: 5 pillars for success

Digital commerce is in the middle of a significant transformation. Buying journeys are shifting, with consumers demanding a smooth experience...
Mariana Gaspar

Mariana Gaspar

AI and personalization

AI-Powered Personalization: 4 tactics to drive conversions

Consumer preferences are constantly evolving, leaving businesses uncertain about how to engage with their audience. Some brands are now embracing...
Mariana Gaspar

Mariana Gaspar

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Introducing the enhanced CoreMedia Experience Platform: A new era begins

Meet the enhanced CoreMedia Experience Platform, where our Content Cloud capabilities expand to seamlessly incorporate a robust suite of...
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Barbara Eigner

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Personalization and trust: How to succeed in a cookieless world

Businesses are navigating the cookieless era, addressing reduced tracking and privacy concerns. Discover how zero and first-party data strategies...
Mariana Gaspar

Mariana Gaspar

Cartoon woman typing on computer with multiple chat bubbles symbolizing 2024 trends

Trends to watch in 2024: Redefining customer experience via AI-powered strategy

As the calendar strikes 2024, it marks not just a new year but a fresh chapter in the realm of customer experiences. This year marks more than a...
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Sera Filiz