header-mobile-bg

Knowledge Center

Learn More

The AI-mediated customer journey

The AI-mediated customer journey: Winning when machines make the decisions

The first interaction in the modern buying experience no longer always happens on your website. Increasingly, it happens inside an AI. According...
Best Engine

The best personalization engines for enterprise growth

Global brands invest heavily in digital marketing, paid acquisition, and sophisticated marketing automation strategies that drive millions of...
Intent Marketing

Intent-based marketing: The enterprise guide to converting intent signals into experiences and revenue

Enterprises today face a familiar paradox: high traffic, vast first party data repositories, and growing volumes of third party data, yet low...
Personalization that doesn't feel like it

Personalization that doesn’t feel like personalization (and why that’s the point)

Ever finish a series and instantly get a spot-on recommendation? You didn’t ask, you didn’t search, it was just there. That’s Netflix doing what...
Mariana Gaspar

Mariana Gaspar

How an omnichannel CMS turns in-store screens into sales

How an omnichannel CMS turns in-store screens into sales 

Imagine this: You're walking past a local energy provider’s store. A screen in the window displays a personalized offer for your postcode. You’ve...
Soeren Stamer ceo white male glasses

Sören Stamer

Enhancing digital experiences with location-based personalization

Enhancing digital experiences with location-based personalization

People are tired of one-size-fits-all marketing. These days, they expect brands to know them and to understand what they like, need and care about.
Sebastian Buettner profile

Sebastian Büttner

Customer centric businesses thrive

Customer-centric businesses thrive — Here’s how you can too

What sets thriving businesses apart? It’s not just great products or services, it’s how they make their customers feel. Discover why customer...
Mariana Gaspar

Mariana Gaspar

Mastering the digital chessboard

Mastering the digital chessboard: Combining data, content, and omnichannel engagement for the best customer experience

Imagine digital marketing as a game of chess. Each piece on the board plays a crucial role in providing the best experience for your customers.
AdobeStock_377380112

Is your brand advertising (the right way) on your main website? Why not?

As a consumer, I have become increasingly disillusioned with the entire concept of advertising. I've reached a point where I avoid using services...
chris reed

Chris Reed