Barbara Eigner
Today marks another milestone in our evolution: we're thrilled to announce the enhanced CoreMedia Experience Platform, representing a strategic leap in our capabilities to elevate experience and drive impact. This composable Digital Experience Platform (DXP) uniquely pairs its powerful Content Cloud with added Marketing Cloud and Cloud Contact Center capabilities, offering more ways to engage with your customers than any other DXP.
Picture this:
A visitor lands on a website and searches for a specific product. The business perceives this intent, triggering a seamless, personalized experience in real-time. This includes tailored product recommendations and assistance provided through the best-suited channels—whether it be via live chat, chatbot, or a phone call. But the personalized experience doesn't stop there. A follow-up email is sent to measure the Net Promoter Score (NPS) of the customer. For those satisfied, an upselling offer is extended, while discontented customers receive a targeted call to evaluate and address their concerns. This exemplifies the power of omnichannel engagement, from the online experience to the contact center.
By orchestrating the customer journey across all touchpoints, a business can measure and optimize the impact of different interactions continuously. Closing this feedback loop in this way improves the customer experience and drives impact.
Enhanced platform capabilities: uniquely pairing a Content Cloud with an Engagement Cloud
CoreMedia, a global leader since 1996, has been at the forefront of innovation and that is why we recognize the importance of continually enhancing our solutions. The strategic acquisition of BySide and Smarkio was pivotal in strengthening our position as a leader in providing solutions for crafting, managing, and optimizing digital experiences.
By seamlessly integrating the latest capabilities into our portfolio, the CoreMedia Experience Platform came to life: a unified DXP solution that connects our Content Cloud with a robust Engagement Cloud, designed to elevate experience and drive impact.
CoreMedia’s powerful hybrid headless CMS is now uniquely paired with composable Marketing Cloud and Cloud Contact Center capabilities, making buying journeys easy and extraordinary with more ways to engage with your customers than any other DXP. This marks a step forward in real-time personalization and optimization capabilities, as well as the introduction of conversational experiences enriched with AI and a human touch. By seamlessly guiding customers through their purchasing journey with engaging conversational experiences and providing the option to connect with real people as needed, we significantly enhance the power of the customer experience.
Continuously elevating experiences and driving impact
"A new chapter begins with the introduction of the new CoreMedia Experience Platform. By enhancing our automation and artificial intelligence capabilities with the added Engagement Cloud, we are taking our mission to elevate experience and drive impact even further. We now provide a comprehensive solution that empowers global brands with real-time personalization and impactful conversational experiences. The best part is that it is paired with our future-proof Content Cloud, covering more touchpoints than any other DXP for an outstanding customer journey”, announces Sören Stamer, Co-Founder and CEO of CoreMedia.
We are excited about our evolution. With the CoreMedia Experience Platform, we’ll seamlessly transform customer interactions into personalized experiences across all channels, empowering businesses with unparalleled engagement. Thank you for being a part of our journey.
