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What is a Composable DXP and why do you need one

What is a Composable DXP and why do you need one?

Customers expect fast, personalized experiences wherever they interact with your brand. But outdated technology can slow you down, making it...
Mariana Gaspar

Mariana Gaspar

Roles have changed: AI is prompting us now

Roles have changed: AI is prompting us now

We’ve always romanticized creativity as a uniquely human gift. But let’s be honest, are you so sure that’s still true? A profound shift is...
Soeren Stamer ceo white male glasses

Sören Stamer

Customer centric businesses thrive

Customer-centric businesses thrive — Here’s how you can too

What sets thriving businesses apart? It’s not just great products or services, it’s how they make their customers feel. Discover why customer...
Mariana Gaspar

Mariana Gaspar

Human touch in CX

Why balancing AI and human interaction in customer experience matters more than ever

Customer experience is no longer just a bonus — it’s the front line in the battle for brand loyalty. Digital tools like chatbots and self-service...
Mariana Gaspar

Mariana Gaspar

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Is your brand advertising (the right way) on your main website? Why not?

As a consumer, I have become increasingly disillusioned with the entire concept of advertising. I've reached a point where I avoid using services...
chris reed

Chris Reed

Illustration of comic characters pointing at mockups of browsing windows

Overcoming today’s digital commerce challenges: 5 pillars for success

Digital commerce is in the middle of a significant transformation. Buying journeys are shifting, with consumers demanding a smooth experience...
Mariana Gaspar

Mariana Gaspar

Blog image_Live Shopping

Live Shopping: Merging online convenience with in-store engagement

Live shopping is quickly becoming a game-changing marketing strategy by allowing customers to engage directly with hosts as they showcase...
Guided selling and the human touch

Guided Selling: Elevating the customer experience with AI and a human touch

Guided selling stands as the latest game-changer in commerce. In a world filled with choices, discover how this innovative approach not only...
Mariana Gaspar

Mariana Gaspar

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Why security and stability are paramount: Navigating the digital landscape with a robust CMS

Agility is a great benchmark in digital marketing, but a robust Content Management System (CMS) isn’t just about rapid flexibility — it's also...
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Sera Filiz

Total Commerce Experience

Why Total Experience (TX) is the pathway for Commerce

The days when business success was solely about numbers and statistics are long gone. Today, it’s about creating experiences that delight not...
Mariana Gaspar

Mariana Gaspar