As a marketer, I have been thinking a LOT about what 2022 will hold as I put pen to paper on next year’s marketing plan. Most every marketer I know is in the same mode. And as I look forward, I always try to take some time to look back.
When the pandemic hit last year, consumer shopping trends drastically shifted. Pre-pandemic businesses were already moving to digital platforms, but the pandemic was a true forcing function. When the world shut down in March 2020, we were told it would only be a 3-week quarantine, which I, like many others, naively believed.
In this third and final post, I want to analyze the strategic business benefits of sophisticated content and experience management for global brands. Because when combined, these can have a major impact on a brand’s ability to compete effectively.
The first post in this three part series focused on the origin of CoreMedia Content Cloud and the ways it empowers brands to orchestrate iconic experiences at scale. In this second post, I want to dive deeper into the technology behind it.
Here at CoreMedia, we’re proud of our product, our employees and - most of all - our clients. We believe that we have a truly unique set of technologies that allow our clients to differentiate and become global leaders in their respective markets.
Today, a brand’s value is more than just an image or reputation, it’s a sum of experiences and interactions that happen each and every second all around the globe. And for many companies, their brand is already their most valuable asset.
When you think of luxury, what comes to mind? A luxury car like a Ferrari or Lamborghini? Flying first class to Bora Bora? Or maybe it’s finally getting your hands on that Vitamix you’ve been eyeing since last Christmas.
A strong content strategy is essential for any successful eCommerce store. Content quality is a major factor when it comes to Google’s ranking algorithm, so without it there’s little chance your potential customers will ever find you. Assuming they do, useful content is your means of winning a sale, by answering any questions a user wants to know and enabling them to buy with confidence.
I don’t know about you, but I never thought I would live through a global pandemic. I’ve read about them in history books, but I always thought, “not me!” When Covid-19 hit last year, the world was in a state of fear. People were contracting the virus around the globe and taking precautionary measures like never before. The pandemic affected everything, from personal health to how we socialize, from large retailers to mom and pop shops. Businesses had to adapt while adhering to the new safety mandates.
Customer experience (CX) has taken on an increasingly important role in today’s digital commerce era. CoreMedia's VP Cloud Solutions, Uwe Fricke, provides insights into the current state of CX and branded content.