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Soeren's speech

Revolutionizing Customer Engagement: Striking the balance between AI and Human Connection

The buzz is real. Artificial intelligence (AI) and omnichannel engagement are transforming the way businesses interact with customers. Yet, amidst these technological advancements, the human touch remains essential to creating exceptional and complete customer experiences. Sören Stamer, Founder & CEO CoreMedia, passionately explored this subject in his keynote speech at CoreMedia Connect 2024, so here’s a quick recap.

CoreMedia Connect and Partner Engage 2024

Event recap: Exploring AI, Omnichannel Engagement and the Human Touch at Connect and Partner Engage 2024

Last week, the world of content management and marketing automation converged once again at Connect and Partner Engage 2024, on May 28th and 29th, in Hamburg, for two days filled with insights, networking, and innovation. Industry leaders and experts gathered to discuss the latest trends, strategies, and technologies driving seamless customer experiences. Let’s take a closer look at the highlights of this exciting event! 

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Barbara Eigner

Sören Stamer speaking at Connect 2023

Unveiling Innovation and Empowering Collaboration: A Recap of CoreMedia Connect and Partner Engage 2023

Last month in Hamburg, the atmosphere was buzzing with excitement as CoreMedia Connect and Partner Engage 2023 took center stage. These two events brought together industry leaders, tech enthusiasts, and valuable partners for two days of knowledge sharing, collaboration, and innovation in the realm of digital experience and content management. From captivating presentations to insightful discussions, the events provided a platform to explore emerging trends and unveil groundbreaking solutions. Here's a recap of the highlights:

white female barbara eigner

Barbara Eigner

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CoreMedia Connect and Partner Engage were so insightful!

Last month, for the first time in two years, we finally got to meet in-person to talk about the latest trends in digital experience and content management. It was so much fun and it was all thanks to you!

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Sera Filiz

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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