Audience Segmentation Tool

Our segmentation tool goes beyond basic filtering. It connects your content, commerce and customer behavior data to uncover insights, so you can build segments that reflect real people and not just static categories.

With it, you can: 

• Identify key customer segments based on interests, behaviors and goals.
• Deliver more personalized marketing campaigns across all channels without duplicating work.
• Continuously refine segments with live performance feedback and analytics. 

Every interaction your audience has becomes a data point, empowering your team to make smarter decisions and deliver content that truly resonates. 

Audience Segmentation combines rules-based targeting with AI-driven intelligence to make your segmentation dynamic and adaptive. 

• Behavior-based segmentation: Automatically segment customers based on on-site activity, engagement, or purchase intent.
• Predictive modeling: Use AI to identify new opportunities and anticipate what each audience will want next.
• Lifecycle targeting: Adapt content automatically as users progress through awareness, consideration and conversion stages. 

This means your segments evolve in real time, ensuring every visitor sees content that fits their moment, mood and motivation. 

This segmentation solution is designed for ease and autonomy. Marketers, editors and campaign managers can define, test and activate segments directly inside CoreMedia Experience Platform, with no need for complex setups or developer support. 

• Visual segment creation: Build and preview segments intuitively.
• Cross-channel consistency: Ensure segmentation logic applies across web, app and marketing campaigns.
• Integrated workflows: Align segmentation with your personalization, experimentation and campaign orchestration tools.

CoreMedia’s composable platform connects effortlessly with your existing systems, including CRM, marketing automation, analytics and CDP platforms. That means your segmentation tool becomes the bridge between every system, unifying segmented data across your ecosystem.

Built with enterprise-grade governance and security, Audience Segmentation ensures full control, visibility and compliance while enabling dividing customers intelligently based on their interactions and preferences.