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- Explore key features relevant to you
- See how businesses like yours have grown with CoreMedia
- Guidance on changing platforms like a pro
A customer segmentation tool built for marketing and editorial teams
Integration and governance
Understanding Audience Segmentation
Curious about how it works? We’ve got you covered.
What is the CoreMedia’s Audience Segmentation feature?
It’s a built-in solution that helps you segment customers and activate audience segments using behavioral, demographic and contextual data, enabling personalized experiences across every channel.
Can I easily create segments for different audiences?
Yes, CoreMedia allows marketers and editors to create segments in just a few clicks, using behavioral, demographic or contextual data. You can preview results instantly, refine them and activate those segments across all channels without needing developer support.
How does the tool use customer data and behavioral segmentation?
CoreMedia unifies customer data and behavioral data from multiple systems, like CRM, CDP and Cloud Contact Center, into one platform. This provides a single, governed view of every customer interaction, powering smarter segmentation, personalization and targeting decisions.
How does CoreMedia help identify and target high-value audiences?
CoreMedia’s segmentation solution uses AI-driven analytics and behavioral insights to identify your most valuable customer groups. By pinpointing high-value audiences based on engagement, conversion likelihood, lifetime value or other behavior-based criteria relevant to your business, you can deliver tailored content that maximizes ROI across every channel.
Are CoreMedia’s audience segments dynamic?
Yes. Unlike static lists, CoreMedia’s audience segments continuously update based on real-time performance data, engagement levels and user behavior. This ensures every segment stays relevant and adapts as your audience evolves.
How does the tool connect to my existing systems?
Through CoreMedia’s open APIs, our customer segmentation solution integrates with CRM, CDP and marketing automation platforms, keeping your audience data unified and up to date.
Can marketers use the tool without technical skills?
Yes. The tool is built for non-technical users. Marketers and editors can easily create and manage segments directly in CoreMedia Experience Platform, without writing code or depending on developers.
Does this segmentation solution support AI?
Totally. It combines traditional rules-based targeting with AI-driven insights that automatically refine segments based on customer behavior, preferences and engagement trends.
Are customer segments consistent across channels?
Yes. CoreMedia ensures your audience segmentation logic applies everywhere, from your website and mobile apps to emails, product recommendations and campaigns.
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Smart content management
Surprise and delight customers with iconic content everywhere, all the time.
- Preview in-context before publishing
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Personalized experiences
Nurture customers with personalized experiences at every opportunity.
- Omnichannel customer targeting
- Link customer data platforms to leverage audience insight
- Integrate artificial intelligence driven hyper-personalization
Real-time conversations
Convert visitors into buyers with conversational experiences, contextual content and a human touch.
- Guide customers through their buying journey using video shopping, chatbot, live chat and more
- Manage all calls and gain insights into interactions from web to contact center
- Prioritize contacts and let high-value users talk to real people, to maximize ROI
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Grow your business by connecting the buying journey and converting sales.
- Built-in connectors for Salesforce, SAP, HCL, Elastic Path, Spryker and more
- Integrate live product feeds at a global scale
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