Get to know CoreMedia with a personal introduction from an expert.
What you’ll get
- Explore key features relevant to you
- See how businesses like yours have grown with CoreMedia
- Guidance on changing platforms like a pro
Why your sales team is missing opportunities
Connect scoring to personalized experiences
From score to conversion with CoreMedia
Frequently Asked Questions (FAQs)
Your guide to smarter lead scoring.
What is lead scoring in marketing?
Lead scoring is the process of ranking potential customers based on their likelihood to convert, using behavioral and demographic data. It helps teams focus their efforts on the most promising leads.
How does lead scoring work?
A lead scoring model assigns numerical values to user actions (like form fills or page visits) and uses predictive analytics to calculate overall engagement and intent.
How to do lead scoring effectively?
Start simple, automate wherever possible and continuously test your lead scoring automation workflows for accuracy and performance.
What is the difference between lead scoring and lead grading?
Lead scoring ranks prospects based on behavior and engagement, while lead grading evaluates how closely they fit your ideal customer profile. Both combined deliver a complete picture of lead quality.
How do you create a good lead scoring model?
Define key lead scoring criteria, assign weighted points for demographics and behaviors and refine continuously using AI predictive analytics for accuracy.
What is behavioral lead scoring?
Behavioral lead scoring tracks and evaluates user actions — such as page visits, downloads and form fills — to predict buying intent and readiness.
Can lead scoring be fully automated?
Yes. CoreMedia’s AI lead scoring tools automate data capture, scoring and workflow routing, ensuring your team acts on hot leads instantly.
How does the lead scoring platform integrate with a CRM or CDP?
CoreMedia syncs bi-directionally with your CRM and CDP, ensuring all lead scores, activity data and status updates are available in real time for both marketing and sales.
What are lead scoring best practices?
Combine behavioral data with demographic information, regularly review your lead scoring models and align marketing and sales teams around shared goals and metrics. With a robust lead scoring software approach, these optimizations become far easier to execute.
Built for enterprise scale
See the impact: personalization success stories
Your personalization questions, answered
Find out how to grow with content personalization software.
What makes CoreMedia different from other content personalization tools?
Deliver contextual content across websites, apps, social channels, and point of sale. Use eCommerce personalization and real-time CRM data to target offers that boost conversions.
How does CoreMedia personalization compare to Adobe Experience Manager (AEM)?
When comparing CoreMedia vs Adobe Experience Manager for personalization, the key difference is agility and openness. Adobe’s suite is powerful but often complex, costly to maintain and tightly coupled to its ecosystem. CoreMedia offers a composable, API-first platform that delivers the same enterprise-grade personalization depth with far greater flexibility. You can integrate your preferred tools, launch personalized experiences faster and avoid vendor lock-in. You'll achieve the freedom to personalize at scale without the overhead of a monolithic system.
How does CoreMedia compare to OpenText or Crownpeak for personalization?
OpenText and Crownpeak both focus on content management, but CoreMedia extends far beyond by uniting personalization, omnichannel delivery and real-time orchestration in a single composable DXP. That means faster time to market, deeper integration with your existing tools and experiences that evolve dynamically with every customer interaction.
Why choose CoreMedia’s integrated solution over separate tools for A/B testing and personalization?
Make life easier for your teams. Automate workflows and approvals in CoreMedia Studio. The more your customers engage, the smarter your personalization engine becomes, delivering refined customer journeys.
Can marketers manage personalization without developers?
Yes. Our intuitive interface lets teams build and launch personalized experiences instantly with no code or IT dependency.
How does AI support my content personalization strategy?
AI models analyze behavior and engagement patterns to predict intent, recommend content and automate relevance in real time.
Can I personalize across all channels based on behavioral data?
Absolutely. CoreMedia uses behavioral data in real time to adapt experiences across every channel: web, mobile, email, social media platforms and even in-store screens. The platform continuously learns from each interaction — clicks, views, purchases, engagement time — and instantly adjusts content and offers to match individual intent.
Our team of experts are your team of experts
Explore and learn with our resources
Content Management
Create highly engaging content for all channels, regions and languages - turbocharged by AI.
- Create, edit, and publish instantly to every channel, any time
- Automate operational content tasks with CoreMedia KIO AI
- Maintain quality and compliance with localization and governance tools.
Personalization & Experimentation
Deliver personalized experiences that adapt to each user – powered by data, insights and ongoing optimization.
- Combine content, data, and AI to tailor every interaction
- Keep user profiles up to date with behavioral and transactional data
- Test, learn, and optimize with A/B experiments to increase ROI.
Marketing Automation
Automate and orchestrate campaigns across every channel – turning data into timely, relevant messages.
- Plan and launch omnichannel journeys powered by lead scoring
- Automate outreach via email, SMS and digital ads integrations
- Keep your marketing relevant from the first touch to conversion.
Customer Engagement
Turn visitors into loyal customers with conversational, human-centered experiences.
- Engage instantly via chatbots, live chat, click-to-call, video shopping and more
- Blend digital and human interactions to reduce friction and build trust
- Empower agents with AI-driven insights
