Define and manage the structure of customer data. Establish the foundation for all customer-related operations, with tools to handle identifiers, attributes and segment associations in one place, ensuring seamless customer data integration.

No more data silos. Gain a holistic perspective from every visitor and instantly access all customer informations, view the full journey and explore segment membership, all supported by data management best practices for continuous data quality improvement.

Identify customers across multiple devices and sessions, merging duplicate profiles seamlessly for consistent and integrated customer data.

AI-driven attribute enrichment

AI automatically collects, generates and enhances customer attributes based on interactions and contextual data. The system continuously learns and improves its understanding of each profile, supporting end-to-end data management and optimized customer data integration.

Visitor–segment association 

Easily add or remove visitors from segments directly within interface panels, ensuring real-time precision in campaign targeting and personalization. This ensures customer data integration across all channels and eliminates lingering data silos caused by multiple data sources.

Connect the CoreMedia CDP to external CDP providers, data warehouses, or other marketing systems. A ready-to-use connector demonstrates customer data integration and synchronization between systems to enhance business processes.

Use the workflow node to automatically add or remove customers from segments based on predefined triggers or rules, supporting scalable customer data integration and dynamic journeys that respond instantly to customer behavior.

Let the system analyze behavioral and contextual customer data to recommend optimal segments and help teams deliver hyper-personalized experiences at scale through continuous customer data integration.