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- Explore key features relevant to you
- See how businesses like yours have grown with CoreMedia
- Guidance on changing platforms like a pro
Frequently asked questions (FAQ)
All you need to know on customer profiles and data management.
What is a Customer Data Platform (CDP)?
A Customer Data Platform (CDP) collects and organizes customer data from multiple data sources — such as websites, mobile apps, social media platforms, data warehouses, customer relationship management (CRM) systems and analytics tools — to build a single and unified profile for each individual, powered by advanced customer data integration.
By centralizing customer behavior data, it enables real-time personalization, advanced analytics and targeted engagement, so that every interaction feels relevant and connected.
Why do I need a customer data integration strategy?
Because real-time decisions start with unified, intelligent data.
A Customer Data Platform helps you bring together customer information from multiple data sources, creating one clear and actionable view, and breaking down data silos. With this foundation, you can streamline your customer data integration strategy to deliver consistent and highly personalized and data-driven experiences across channels.
How does CoreMedia's CDP work?
The CoreMedia CDP acts as an intelligence layer within the CoreMedia Experience Platform. It continuously captures and connects customer signals in real time, linking visitors, leads and contacts under one Customer ID for seamless customer data integration.
This unified data powers personalization, segmentation and automation, enabling your brand to respond instantly and contextually to every interaction.
Can I use the CoreMedia CDP with my existing systems?
What makes CoreMedia's CDP different?
Traditional CDPs simply centralize data. CoreMedia goes further: it acts on your customer data integration in real time.
It enables faster decision-making, smarter personalization and greater agility across teams, helping your business stay responsive, relevant and connected to your customers at every moment while continuously improving business outcomes.
Does CoreMedia's CDP support GDPR and data privacy compliance?
Yes. CoreMedia CDP fully supports GDPR and data privacy compliance with built-in consent management, data access controls and audit trails. It ensures secure handling of customer information while enabling compliant personalization and transparency across all touchpoints.
Your personalization questions, answered
Find out how to grow with content personalization software.
What makes CoreMedia different from other content personalization tools?
Deliver contextual content across websites, apps, social channels, and point of sale. Use eCommerce personalization and real-time CRM data to target offers that boost conversions.
How does CoreMedia personalization compare to Adobe Experience Manager (AEM)?
When comparing CoreMedia vs Adobe Experience Manager for personalization, the key difference is agility and openness. Adobe’s suite is powerful but often complex, costly to maintain and tightly coupled to its ecosystem. CoreMedia offers a composable, API-first platform that delivers the same enterprise-grade personalization depth with far greater flexibility. You can integrate your preferred tools, launch personalized experiences faster and avoid vendor lock-in. You'll achieve the freedom to personalize at scale without the overhead of a monolithic system.
How does CoreMedia compare to OpenText or Crownpeak for personalization?
OpenText and Crownpeak both focus on content management, but CoreMedia extends far beyond by uniting personalization, omnichannel delivery and real-time orchestration in a single composable DXP. That means faster time to market, deeper integration with your existing tools and experiences that evolve dynamically with every customer interaction.
Why choose CoreMedia’s integrated solution over separate tools for A/B testing and personalization?
Make life easier for your teams. Automate workflows and approvals in CoreMedia Studio. The more your customers engage, the smarter your personalization engine becomes, delivering refined customer journeys.
Can marketers manage personalization without developers?
Yes. Our intuitive interface lets teams build and launch personalized experiences instantly with no code or IT dependency.
How does AI support my content personalization strategy?
AI models analyze behavior and engagement patterns to predict intent, recommend content and automate relevance in real time.
Can I personalize across all channels based on behavioral data?
Absolutely. CoreMedia uses behavioral data in real time to adapt experiences across every channel: web, mobile, email, social media platforms and even in-store screens. The platform continuously learns from each interaction — clicks, views, purchases, engagement time — and instantly adjusts content and offers to match individual intent.
Which touchpoints can be personalized with CoreMedia’s enterprise personalization engine?
CoreMedia’s enterprise personalization engine supports personalization across a wide range of digital touchpoints — including websites, mobile apps, commerce experiences, and campaign-driven content like emails and SMS. The goal is not just to personalize individual pages, but to deliver consistent, relevant omnichannel experiences. At enterprise scale, effective personalization also requires governance, reuse, and alignment across teams, so experiences remain coherent as they grow.
Do enterprise personalization tools require multiple systems or integrations?
Many enterprise personalization approaches rely on combining multiple tools for data, decisioning, experimentation, and content delivery — which can increase complexity and operational overhead. Modern platforms like CoreMedia aim to reduce this by embedding personalization, insights, and optimization directly into existing content workflows and by centralizing customer, CRM, or commerce data already in place. This allows teams to personalize and optimize experiences without adding unnecessary tools or technical burden.
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Explore and learn with our resources
Content Management
Create highly engaging content for all channels, regions and languages - turbocharged by AI.
- Create, edit, and publish instantly to every channel, any time
- Automate operational content tasks with CoreMedia KIO AI
- Maintain quality and compliance with localization and governance tools.
Personalization & Experimentation
Deliver personalized experiences that adapt to each user – powered by data, insights and ongoing optimization.
- Combine content, data, and AI to tailor every interaction
- Keep user profiles up to date with behavioral and transactional data
- Test, learn, and optimize with A/B experiments to increase ROI.
Marketing Automation
Automate and orchestrate campaigns across every channel – turning data into timely, relevant messages.
- Plan and launch omnichannel journeys powered by lead scoring
- Automate outreach via email, SMS and digital ads integrations
- Keep your marketing relevant from the first touch to conversion.
Customer Engagement
Turn visitors into loyal customers with conversational, human-centered experiences.
- Engage instantly via chatbots, live chat, click-to-call, video shopping and more
- Blend digital and human interactions to reduce friction and build trust
- Empower agents with AI-driven insights
