header-mobile-bg

Knowledge Center

Learn More

Soeren's speech

Revolutionizing Customer Engagement: Striking the balance between AI and Human Connection

The buzz is real. Artificial intelligence (AI) and omnichannel engagement are transforming the way businesses interact with customers. Yet, amidst these technological advancements, the human touch remains essential to creating exceptional and complete customer experiences. Sören Stamer, Founder & CEO CoreMedia, passionately explored this subject in his keynote speech at CoreMedia Connect 2024, so here’s a quick recap.

CoreMedia Connect and Partner Engage 2024

Event recap: Exploring AI, Omnichannel Engagement and the Human Touch at Connect and Partner Engage 2024

Last week, the world of content management and marketing automation converged once again at Connect and Partner Engage 2024, on May 28th and 29th, in Hamburg, for two days filled with insights, networking, and innovation. Industry leaders and experts gathered to discuss the latest trends, strategies, and technologies driving seamless customer experiences. Let’s take a closer look at the highlights of this exciting event! 

white female barbara eigner

Barbara Eigner

Devcon Logo

Developer Conference 2024

April 23 2024, Hamburg

Step into the future of digital experiences with us! Discover the latest in CoreMedia Content Cloud v12 and what lies ahead. Take the opportunity to meet with industry experts, partners and our CoreMedia team.

Girls Day at CoreMedia 9 1920x1080

Girls' Day at CoreMedia

Today we had an easy job and let the girls that visited us for Girls Day write how they experienced their time at CoreMedia! Follow along as they explore the world of tech innovations in our office and find out what it's like to work in tech for one day.

white female barbara eigner

Barbara Eigner

Westec - Meet us at our booth

WESTEC

CoreMedia, together with our Partner Arvato Systems, is proud to sponsor the next WESTEC event. Come and meet us at our joint booth and network with experts and decision-makers across a variety of industries. Learn how CoreMedia can support your tech innovation to elevate experiences and drive impact.

Sören Stamer speaking at Connect 2023

Unveiling Innovation and Empowering Collaboration: A Recap of CoreMedia Connect and Partner Engage 2023

Last month in Hamburg, the atmosphere was buzzing with excitement as CoreMedia Connect and Partner Engage 2023 took center stage. These two events brought together industry leaders, tech enthusiasts, and valuable partners for two days of knowledge sharing, collaboration, and innovation in the realm of digital experience and content management. From captivating presentations to insightful discussions, the events provided a platform to explore emerging trends and unveil groundbreaking solutions. Here's a recap of the highlights:

white female barbara eigner

Barbara Eigner

NRF 2023

Our takeaways from NRF 2023: the future of technology in retail

Last week, we attended one of the most anticipated trade shows in the retail industry, hosted by The National Retail Federation (NRF) at the Jacob K. Javits Convention Center in New York City. NRF 2023 featured a large number of sessions, speakers, and networking opportunities, to discuss the latest trends in the retail industry across a variety of topics, focusing on digital transformation and the omnichannel customer experience. Here are our key takeaways: 

Uli Heidler_retu_sRGB

Ulrike Heidler

DevCon 2022 Opening Remarks

DX Innovation at DevCon 2022

We had a blast sharing our DX insights at our annual Developer Conference last week – after all, problem-solving is at the heart of what we do here at CoreMedia. We really enjoyed taking this opportunity to put our thinking caps on, dive deeper into our projects, and explore all things related to effective digital experience implementation.

Profile picture of Sera

Sera Filiz

7

CoreMedia Connect and Partner Engage were so insightful!

Last month, for the first time in two years, we finally got to meet in-person to talk about the latest trends in digital experience and content management. It was so much fun and it was all thanks to you!

Profile picture of Sera

Sera Filiz

CoreMedia Joins Online Marketing Rockstars (OMR22) Event in Hamburg

CoreMedia Joins Online Marketing Rockstars (OMR22) Event in Hamburg

CoreMedia CEO and co-founder Sören Stamer shared his wisdom on creating iconic digital experiences with marketers and merchandisers at the Online Marketing Rockstars (OMR) festival in Hamburg on May 17.

Mimi pic

Mimi Moore

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

separate channels animation circle t-rex dinosaur square
Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

Connect with an expert
Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

Connect with an expert
Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

Connect with an expert
Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

Connect with an expert