Knowledge Center

Last week, we attended one of the most anticipated trade shows in the retail industry, hosted by The National Retail Federation (NRF) at the Jacob K. Javits Convention Center in New York City. NRF 2023 featured a large number of sessions, speakers, and networking opportunities, to discuss the latest trends in the retail industry across a variety of topics, focusing on digital transformation and the omnichannel customer experience. Here are our key takeaways: 

Last month we attended the annual retail supershow known as NRF. (Officially it’s the “National Retail Federation’s Big Show” but everyone just uses the acronym.) Held in Manhattan, it is indeed big – with more than 600 exhibitors vying for the attention of some 35,000 attendees.It’s tough to stand out, particularly if you’re not a top sponsor or aren’t dropping big bucks on a huge booth.