Our Writers

These days more of us are working from home and doing more shopping from home. Even with the exciting accomplishment of creating not only one, but multiple vaccines, it will take a while until things are “back to normal.” People even say that many of the changes we’ve made during the global pandemic will stick.

For retailers around the world, having a dynamic virtual storefront is essential. Especially so during these days of lockdown, when online has been the only way brands can sell. And just like with brick-and-mortar stores, the presentation of products is a key factor in the buying decision. So it makes good sense that brands are looking at the best way to revamp their stores with both a functional and visually appealing frontend.

Personalization is a powerful tool to help your customers to find their relevant content quickly and efficiently. But what is the relevant content? This conclusion is often drawn by contextual and historic data of the customer.

Providing an outstanding digital shopping experience has long been the holy grail of retail. But with the persistence of Covid-19, that quest has taken on new urgency. The reimagining of the in-store experience for a mobile-first approach – and, by extension, the rethinking of websites and storefronts –  has forced a tremendous amount of creativity.

Switching from one software platform to another is an "adventure" for any company. But it’s a particularly challenging one for enterprise companies. It reminds me of those flipping houses shows where people invest in a rundown property with the goal of reselling it at a higher price.

or an expert in Marketing, the term “A/B testing” or "split testing" goes hand-in-hand with “Optimization”, “Improving landing page KPIs” and “Increasing conversion rates”. This term is used so often and means so many things to so many people that it’s hard to find a beginner’s view on the topic. My esteemed colleague Sigrid already talked about split testing and how easy it is to start these experiments with CoreMedia Content Cloud in her well-read blog post “Stop Watching the Crystal Ball”.

In my previous post “Does your Website Speak Multi-language?”, we discussed the concepts of multi-lingual websites and the hierarchies of locales, including the basic ideas of “country-first”, “language-first” and “grouped”. These hierarchies can influence the efficiency and ease of how your team manages your content. We also discussed synchronizations, translations and their differences and how you can decide upon a localization hierarchy by calculating how many synchronization and translation steps you require.

Last week, we attended one of the most anticipated trade shows in the retail industry, hosted by The National Retail Federation (NRF) at the Jacob K. Javits Convention Center in New York City. NRF 2023 featured a large number of sessions, speakers, and networking opportunities, to discuss the latest trends in the retail industry across a variety of topics, focusing on digital transformation and the omnichannel customer experience. Here are our key takeaways: 

Starting to use new software always has its learning curve. Especially powerful UIs, like the CoreMedia Studio, have a lot of features and functions, and it’s always a good idea to remind ourselves of these few essential tools to make the most of software, while being as efficient as possible. Here are five tips and tricks essential to enhancing your CoreMedia Studio experience.