Knowledge Center

Welcome back to our quarterly series, CoreMedia’s AI Thermometer, where we dive into the cutting-edge world of generative AI. The state of generative AI stands at the forefront of transformative innovation. Today, we are ushering in "the age of copilots," a seismic shift witnessed in real-time, where AI collaborates hand-in-hand with human ingenuity, fundamentally altering industries and reshaping marketing strategies.

Guided selling stands as the latest game-changer in commerce. In a world filled with choices, discover how this innovative approach not only alleviates decision fatigue but also prioritizes customer needs, offering a personalized and human-centric sales experience by leveraging artificial intelligence (AI) and machine learning tools.

Many readers enjoyed our previous post, “5 More Tips and Tricks for CoreMedia Studio Users”. Here are five additional tips, tricks, and shortcuts!

In this white paper, we provide a practical guide on the importance of mastering personalization. As customer expectations rise with the advent of AI, it's imperative to engage in ways that deeply resonate. We explore the top 5 myths surrounding personalization and help you create a game-changing personalization strategy that will supercharge your campaigns.

With consumers' preferences shifting like the wind and new technologies emerging by the minute, large enterprise businesses find themselves in a perpetual battle to stay relevant and connect with their audience effectively. In this high-stakes game, the flexibility of your Content Management System (CMS) emerges as the critical tool that can make or break a brand's online presence. Today, we delve into why flexibility is the linchpin for large enterprise businesses aiming to establish a strong digital foothold. 

In digital marketing, agility and responsiveness reign supreme. The role of a scalable content management system (CMS), one that meets your needs as a global brand, is critical. CoreMedia has found a unique place in this field, by getting content to market faster than ever, using an advanced approach to content management that's both adaptable and scalable. Supported by renowned partners like Arvato Systems, Babiel, Bitgrip, Telekom MMS, Init, and Creatision, CoreMedia continues to demonstrate its ability to deliver scalable content solutions that set the bar high. 

As technology continues to evolve, CoreMedia continues to stand as a pioneer in content management solutions. Since its inception back in 1996, CoreMedia has witnessed remarkable transformations, and with it, has evolved to meet the dynamic demands of the industry.   

One of the foundational elements ingrained in the CoreMedia DNA right from the start is its event-driven architecture. This intrinsic approach, driven by events, has proven to be a game-changer over the years, elevating CoreMedia's offerings to unparalleled heights of system stability and performance. 

Welcome to the inaugural edition of our quarterly series, the AI Thermometer, where we take a closer look at the advances in generative AI and its implications for enterprise-level companies, marketing teams, and content creators. In this dynamic era of rapid technological updates, AI has emerged as a game-changer, promising to revolutionize content creation and streamline marketing efforts — but it's not without its faults. How accurate are some of the claims that have been made? Let's take an AI temperature check and delve into the latest developments to see how AI is shaping the future of enterprise-scale content creation. 

Are you looking for an integration with an external Digital Asset Manager, a connector to a 3^rd-party SEO optimization service, or simply for an extension of the out-of-the-box CoreMedia Content Cloud functionality? Or would you like to explore what’s possible? The CoreMedia Marketplace is the right place to look for you!

CoreMedia, a leading digital experience platform provider, has a strong track record of integrating various frontend technologies and frameworks for renowned brands worldwide. As a long-standing Salesforce Accelerate Build Partner, CoreMedia has successfully implemented multiple projects for global clients using the prefabricated Salesforce Commerce Cloud integration, supporting both SFRA and SiteGenesis headful frontend solutions.