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What Is a Headless CMS?

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The difference between a CMS and DXP

Expectations for digital experiences only continue to grow. We have gone from Content Management Systems (CMS) to Web Experience Management (WEM), and now to Digital Experience Platforms (DXP). A lot of people hear these different acronyms and are unsure of the differences, but it is critical to understand what each does before you start to consider a new content system.

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The Next Wave of Change in Retail

The Next Wave of Change in Retail

This year I attended NRF, the National Retail Federation’s annual mega-conference in New York City. If you’ve been to NRF, you know the conference packs the Javits Center to the gills with technology companies hawking their wares to the world’s retailers. But the environment also provides an opportunity to identify trends that will define the retail landscape – and the eCommerce industry – for years to come.

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Florian Fischetti

A Headless Love Triangle

A Headless Love Triangle

For retailers around the world, having a dynamic virtual storefront is essential. Especially so during these days of lockdown, when online has been the only way brands can sell. And just like with brick-and-mortar stores, the presentation of products is a key factor in the buying decision. So it makes good sense that brands are looking at the best way to revamp their stores with both a functional and visually appealing frontend.

Going Headless

Going Headless: Understanding the Basics in CoreMedia Content Cloud

With the release of Content Cloud 10, CoreMedia now natively delivers content in a headless fashion via GraphQL. But what is GraphQL and how exactly is it used to fetch content from CoreMedia? This blog post explains everything you wanted to know but were afraid to ask. So, why headless?

Sascha Leyer

Sascha Leyer

CoreMedia Goes Spartacus

CoreMedia Goes Spartacus

For some time, “headless” has been the hottest trend in Content Management Systems (CMS). And for a very good reason. A headless architecture allows enterprises to separate content data from the frontend display, splitting up the frontend and backend, and therefore paving the way for an agile, microservice-based architecture.

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Philip Hemptenmacher

Recommended Read #3: Going Headless

Recommended Read #3: Going Headless

It's time for another edition of our ongoing series of recommended reads.

Although we love to share our own ideas on the CoreMedia blog, we'd also like this to be a place to post the thoughts and opinions of other industry leaders - including our partners, customers, and analysts. So, in addition to the guest posts that appear here from time to time, we also like to share links to articles on critical topics in the CMS and DX space. And today's topic is: the headless management of content and commerce.

Doug Heise, VP Marketing

Doug Heise

Salesforce Page Designer

How does Salesforce Page Designer Work with a CMS?

Salesforce recently released its new Page Designer tool to address a longstanding need for a basic, visual editor- and page-builder app to complement its Commerce Cloud solution. It’s designed to be an easy-to-use, casual editing tool that empowers business teams. And it supports the creation of content elements and pages with branding in a fast and visual way, much like a simple web content management system (CMS).

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Knud Kegel

Commercetools Rocket

Integrating Commercetools with CoreMedia Content Cloud

Over the last few years, CoreMedia Content Cloud has integrated with every major eCommerce system on the market. Some of these are delivered as a bundled product (including Salesforce Commerce Cloud, SAP Commerce Cloud and HCL Commerce) while others are implemented on a project level (including Elastic Path, Magento, Spryker and a variety of homegrown systems).

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Philipp Hofmann

IBM Watson Commerce V9 and Beyond

IBM Watson Commerce V9 and Beyond

Migrating to WebSphere Commerce V9The latest version of WebSphere Commerce has been long anticipated. A lot of major architectural changes bring the platform into a new era, but also include a lot of challenges for those updating.

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Jochen Toppe

From Incremental Innovation to Headless Delivery

From Incremental Innovation to Headless Delivery

Business today is rife with challenges. With both software and business requirements evolving at an ever-increasing pace, it can often feel like an impossible challenge to remain relevant in this ever-changing landscape. Your existing software solutions, so recently adequate or even state-of-the-art, soon become old and cumbersome.

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Robert Fuller

Piece Puzzle

The Missing Piece: A New Vision for Digital Experience Platforms

It’s all about the experienceMost savvy brands and retailers recognize that great content is at the core of every great online experience. That’s true today and it will remain true in the future. But building and delivering consistent, compelling experiences to consumers across multiple channels and devices is more complicated than ever.

Doug Heise, VP Marketing

Doug Heise

TV Old

Static is the New Dynamic

Remember when web servers were essentially a metal box with a fixed IP? When web content management meant copy-pasting indecipherable bits of text from the HTML tab in Microsoft Frontpage? And when Amazon’s homepage looked like this in your browser?

CoreMedia Headless - Articles & Pictures 02

Introducing CoreMedia Headless - Articles and Pictures

In the second episode of our short series about CoreMedia's headless capabilities, we will take a closer look at how to access articles and pictures stored within the content repository from a progressive web app.

CoreMedia Headless - The Basics 01

Introducing CoreMedia Headless - The Basics

CoreMedia Content Cloud features a mature and powerful headless server. Learn from our expert how easy it is for a hybrid like a progressive web app (PWA) for instance to fetch data from CoreMedia's content repository. 

CoreMedia Headless - Pages & Categories 03

Introducing CoreMedia Headless - Blogs and E-Commerce Video

In the third episode of our short series about CoreMedia Headless, we take a closer look at how to retrieve content from the CoreMedie repository. Finally, we take a look at how to leverage CoreMedia Headless in an e-commerce scenario.

CoreMedia Headless - Persistent Queries 04

Introducing CoreMedia Headless - Persistent Queries

For security reasons, you might not want to expose your full GraphQL API to the internet. Instead, you might want to restrict your client's access to a limited set of queries. Persistent queries provide a convenient and secure solution for this problem

Headless Doesn’t Mean Brainless

Headless Doesn’t Mean Brainless

This lesson starts with a story.Imagine you work for a medium-sized manufacturer. Your order pipeline is filled to the brim and your production department is running at full capacity for the current year. Great. There’s just one problem: When it comes to digitizing key business processes and models, your company is lagging far behind the competition, especially in the critical area of eCommerce. Problem detected!

Marcel Mueller

Marcel Müller

Composable Commerce (1)

Composable commerce: What it is and why it matters

Composable commerce is an oft-used term that has gained significant traction in the e-commerce industry in recent years. It is seen as the next evolution of the traditional monolithic e-commerce platform model, which has dominated the industry for over a decade. The term "composable commerce" refers to a new approach that enables businesses to leverage a flexible set of services, applications, and microservices that can be easily combined, configured, and reconfigured as needed to meet their specific business requirements.

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Sera Filiz

DXP Infographic

What a better CMS can do for your business

Are you hoping to see better returns from your digital investment? To do that, let’s consider the biggest challenges facing companies, in order to find out how the right CMS can enable you to create seamless online customer experiences.

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Sera Filiz

Stage 1: Fragmented: Multiple Channels

You’re a digital dinosaur!

You have a beautiful website, but with fragmented digital experiences, you run the risk of extinction.

It’s time to evolve.

Your audiences want a seamless experience, no matter what's happening behind the scenes. When your experience is different or difficult, it’s important to start with the basics, such as cultivating a holistic approach to online digital experiences. Realign your teams, platforms, processes, goals, and metrics around a comprehensive view of the online experience. Focus on the end-to-end customer journey cutting across channels, desktop and mobile.

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Stage 2: Integrated: Multiple channels

You’re a fish!

Signs of exciting life are starting to form. Your DX is responsive and adaptive but it’s not quite personalized yet.

Keep swimming!

The integration of your brand content across every touchpoint (website, online store, social media, emails, apps, point of sale) creates immersive experiences. These flagship sites combine content-rich brand experiences with immediate conversion capabilities. Business teams and marketing are closely aligned. However, while the digital experience is responsive and adaptive, it’s not yet personalized.

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Stage 3: Instant: Global expansion

You’re a crocodile!

You’re taking it global. Speed and scalability are key and just like a crocodile, you’re fast…but you’re clumsy.

Oh snap!

In this stage, the online digital experience becomes completely dynamic. You need content that is global, yet relevant, with plenty of local insights: Who is the user? Are they using a mobile phone? Is it raining where they are? Is it snowing? If it is, maybe they need warm, waterproof boots. All of this contextualized information creates a better user experience. With one global orchestration, you’re able to adapt everything, in whatever country or language you choose – while keeping turnaround times low. So keep evolving.

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Stage 4: Dynamic: Real time personalization

You’re a lion!

You’re reaching more customers in more countries and languages than ever before, and now you’re finally hunting and collecting info with precision.

But you can do more to keep your brand roaring!

As you graduate to the Instant level, you’re able to rapidly update everything - not just in one language and for one country, but in 20 languages and for 100 countries. Speed and scalability are key, driven by the need to roll out global campaigns in all languages and all touchpoints and make updates in minutes or hours, not weeks. But there’s still more to do to reach nirvana.

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Stage 5: Immersive: Elevated experiences

You’re Captain Content!

You’ve done it! You have opposable thumbs AND you’re saving the world with your seamless, elevated customer experiences.

You're a superhero in the digital space.

Your digital world and your physical world are blending together in the most complementary way possible. When shoppers visit your store, they’ll be greeted with their pre-selected products. Language changes dynamically depending on country of origin – it's like the whole store was set up just for your one specific customer.

In this final stage, your customer experience is truly immersive and superior, and your flagship store merges your physical and digital world into one, with a truly personalized individual experience.

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